Chapter 203 What to do when the boss goes crazy
Xu's Braised Food Shop.
The store opens at 2 p.m., and there are still huge crowds outside. The surrounding shop owners are not only used to it, but are also happy to see this scene.
These people must be thirsty and hot waiting in line for so long, so the vendors pull small carts through the queue selling chilled bottled water, portable fans, and batteries for those fans...
That's great, it's mutually beneficial and a win-win situation!
The shop operated normally until 5:30 pm, but after 5:30 pm, as office workers began to leave work one after another, the situation became a little different.
From 2 PM to 5:30 PM, a total of three and a half hours, 58 servings of Hellish Braised Food were sold, and 21 servings were consumed at the challenge station; both figures are considered normal. However, in the short half hour from 5:30 PM to 6 PM, sales plus consumption at the challenge station totaled 37 servings of Hellish Braised Food!
At this rate, the 120 jin (60 kg) and 240 portions of hellish braised meat prepared today will be consumed within an hour and a half!
Zhang Dezhen didn't know what was going on, but he knew he had to tell the boss. So he handed over his work to a part-time worker, went outside to a secluded corner, and dialed Xu An's number.
Xu An had just finished dinner and washed the dishes when he received the call. He was lying under the longan tree playing on his phone, reminiscing about this rare moment of leisure, when the phone rang.
"Hey boss, this is Zhang Dezhen. There's a bit of a problem here..."
After hearing Zhang Dezhen's description, Xu An immediately became excited. The reputation of 'Hellish Braised Food' had already spread! It was gaining everyone's attention and was about to become a major hot topic in Haishi!
We must take this opportunity to prepare plenty of hellish braised dishes, and try to make this hot topic a phenomenon. Maybe we can even get featured on a local Shanghai TV station's lifestyle news broadcast!
Xu An instructed Zhang Dezhen to temporarily hand over the shop to Wang Fulong, and asked him to go back to Xu's Braised Food Shop to urgently prepare a pot of hellish braised food. Xu An then went to Xu's Braised Food Shop.
The office on the second floor of Xu's Fast Food Restaurant No. 2.
After pressing the save button, Tang Wen glanced at the time in the lower right corner of the screen: 5:55 PM. There were still five minutes until she got off work. Her time management was really good! She still hadn't received any news from the braised food shop. The first prize was probably not won. She would try again tomorrow. Today, she could finally get a good rest!
Beep beep beep————
The penguin icon in the bottom right corner suddenly started shaking wildly. Judging from the profile picture, the person who sent the message was a colleague and friend.
'Wenwen, did you create this entry? It suddenly went viral! It's already got 270,000 views!'
'【Link】'
"My goodness, your marketing campaign this time is absolutely brilliant! It's textbook perfect!"
The hashtag went viral? Tang Wen's mind immediately flashed back to the thirty-eight hashtags she had created on the opening day of Xu's Braised Food Shop—'The Spiciest in the World,' 'Challenging the Spiciest in China,' 'Shocking! The First Prize is 10,000 Yuan in Cash!' 'Dare You Try This Chili?'...
With so many terms, which one became the most popular?
Tang Wen quickly clicked the link with her mouse, and the browser quickly redirected to the Big Eyes page. The first thing she saw on the page was the title: Hellish Braised Food.
So many fancy keywords were prepared but none of them went viral, and in the end, this simple and unpretentious keyword went viral?
Small success depends on promotion, great success depends on fate. Some people are born to be incredibly successful; God is right.
After deciding on the name of the trending topic, Tang Wen looked at the data below the topic, which was compiled in real time by the website: Today's reads: 276,000, Today's discussions: 19,000!
The three most popular blog posts were all published by the same blogger, whose account name is "Yu Liang Takes You to Eat Your Way Through Haishi!"
Clicking into this blogger's homepage, Tang Wen discovered that all the blogger's posts in the last three days were related to Xu's Braised Food Shop!
On the opening day, the number of blog posts was slightly less, only nine; but on the second day, the number of blog posts reached an astonishing thirty-two! That's more than tripled!
On the third day, which is today, the number of blog posts reached an astonishing 53. Forty-one of these 53 posts were related to the first prize challenge of Xu's Braised Food Shop. Each post detailed the challenger's time, how much "hellish" braised food they ate, how many drinks they drank, and so on, recording everything in detail.
The blog posts from the only three challengers who actually got to eat the spicy hot pot today garnered an astonishing three thousand comments and interactions! It was also from these three posts that more and more people started mentioning the "hellish" braised food!
Tang Wen suddenly remembered something, quickly opened the webpage and logged into the [Xu's Catering] account. The account's followers had increased by a full 20,000 compared to two hours ago...
I used a web crawler to organize the data, and the most prominent data sources were all netizens from outside Haiyang Province. They all expressed their desire to try this "hellish braised food", and many of them said they had already bought tickets.
The data points, rising like a drop tower, made Tang Wen's face flush with excitement, and her hand holding the mouse trembled slightly.
Wow! In less than a week, an event costing just over 100,000 yuan has resulted in an account with 41,329 genuine followers and even a viral hashtag! This achievement is incredibly impressive in the entire operations industry! My friend was right, I'm going to be recorded in the history of operations!
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