【picture】
【picture】
Xu An had just finished eating and was lying under a tree to cool off when he picked up his phone and saw a barrage of messages from Xu Heping. He couldn't help but smile and shake his head, then replied to the other party.
【Everything is fine. Just choose according to Secretary Li's advice. This matter is entrusted to you.】
After replying to the message, Xu Heping did not respond, so Xu An exited the QQ page. When he was about to check the news, he found that the live streaming platform app was still running in the background, so he casually clicked on it and entered the app.
The live streaming platform's page remained on Xu's Catering's live stream page. Since the live stream had ended, six randomly recommended live stream rooms from various websites appeared in the playback window. One of these live stream rooms caught Xu An's attention.
[Let's take a tour of a cosmetics company and see how cosmetics are made!]
What caught Xu An's attention was not the name of the live stream room, but the large, golden, and eye-catching word "Shopping" hanging above the live stream screen.
Um.
After hesitating for two seconds between exiting the app and entering the live stream to find out more, I gently placed my fingertip above the live stream. The 1x2 cm image instantly filled the entire phone screen, and the loud sound from the live stream came through the speaker above the phone.
"Welcome new friends! This is the production workshop behind me. The raw materials for lipstick are mixed and processed by the machines before arriving here. This is also an unmanned workshop; all steps are completed by machines."
Listening to the host's voice, Xu An's gaze fell on the lower right corner of the live stream. There was a shopping bag symbol with the Arabic numeral '3' on it. He gently clicked on the symbol, and a pop-up window appeared.
[Asakusa Collection Hydrating Face Mask - Buy one box and get two extra masks free during the live stream special offer]
[Asakusa Collection Facial Cleanser - Special Offer During Livestream]
【Asakusa Collection】
Wow, this really is a live shopping broadcast! Just like Xu's Catering, it introduces everything from raw materials to finished products, and then links are provided for interested viewers to purchase.
You learn really fast!
When Xu An first logged into the platform, he saw the shopping live streaming section, but many of the live streaming rooms listed under this section were just a sham.
Most people just randomly click on one or two links, then go back to playing games or watching anime. Even if they occasionally encounter a streamer explaining a product, they just read through the product details page and that's it.
Unexpectedly, live-streaming rooms that explain products, just like Xu's Catering, appeared so quickly. Capital's sense of smell is indeed quite keen.
Xu An's guess was half right. In reality, it wasn't that capital had a keen enough sense of smell, but rather that Gu Yutao had a keen enough sense of smell.
After realizing that Xu's Catering's live-streaming model might have great potential, they immediately contacted various brand companies to try to cooperate. However, most companies refused to cooperate after reviewing the data of the shopping live-streaming section. The cooperation with Asakusa Collection was only agreed to because a friend worked at the company, and they agreed to give it a try out of consideration for the relationship.
To maximize the traffic brought by Xu's Catering livestream, Asakusa Collection's livestream was scheduled for 6 PM, and Asakusa Collection's livestream was placed first on the recommendation page after Xu's Catering livestream ended.
This operation was clearly very successful, as many people were curious and clicked in to take a look when they saw the word "shopping" hanging above the live stream.
The live streamer arranged by Asakusa Collection is the company's top salesperson. She is familiar with the production process, has good speaking skills, and is also beautiful and refined. Just because of the streamer's figure and appearance, many people are willing to stay and watch.
Of the nearly 40,000 viewers in Xu's Catering live stream, more than 6,000 remained. With the addition of some people who clicked in unintentionally, the total number of viewers remained around 8,000.
"Six thousand viewers came to Xu's Catering's live stream. One hundred and twenty-one people placed orders after watching the live stream for ten minutes, seventy-three people placed orders after twenty minutes, and two hundred and forty-eight people placed orders after thirty minutes."
"Two thousand viewers randomly entered the live stream; three placed orders ten minutes later, seven placed orders twenty minutes later, and twenty-six placed orders thirty minutes later."
"Sure enough, the viewers attracted to Xu's Catering's live stream are mostly people with a high willingness to spend. It seems that the best strategy for developing a live shopping section is to start with Xu's Catering, attract viewers first, and then drive traffic."
If I had to use an analogy, Xu's Catering is like the phoenix tree in the live-streaming shopping sector. If you nurture this tree well, how can you not attract phoenixes?
——————
"There are still three and a half months until the Chinese New Year. The shrimp farming cycle is 100-120 days, which is just in time for the New Year. However, the farming risk is relatively high this month. Even with small-scale intensive farming, the yield will not be as high as in spring, summer, and autumn. I'm just letting you know this in advance."
"The breeding season for mudskippers has ended this year, and they will have to wait until spring next April to start raising them again. This month is suitable for stocking razor clam seedlings, and they can be harvested next April, continuing until the end of August."
"The mudflats bordering the sea have been transformed into a fishing port, which will be used for aquaculture of sea bream, grouper, pomfret, eel, and tilapia."
After Grandpa finished explaining the plans for the mudflats over the next three years, he put down his manuscript, picked up his water glass, took a big gulp, and said, "Everyone, please feel free to speak your mind, any opinions, suggestions, or ideas you may have!"
My dear reader, there's more to this chapter! Please click the next page to continue reading—even more exciting content awaits!
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