Even an upright official finds it difficult to settle family disputes; such matters are beyond one's control.
After sighing, Xu An sat back down behind the cashier and continued to bury himself in figuring out what documents he needed to apply for to build the factory, which departments to go to for approval, and what certificates he needed to obtain. Suddenly, the QQ icon in the lower right corner of his computer screen popped up.
Beep beep beep————
A small megaphone icon appeared on QQ, indicating that someone had requested to add Xu An as a friend.
Since the introduction of online payment, customers at Xu's Fast Food Restaurant have been divided into three groups. One group dines in; another orders by phone; and the last group orders and pays directly online. It's been a long time since anyone added me on QQ, so it feels quite novel to suddenly receive a friend's message.
After accepting the friend request, Xu An realized that the other person's name was similar to his own. Xu An's QQ name was "Xu's Fast Food Restaurant," while the other person's was "Haishi Food Studio." Xu An's first impression of the name was that it was a marketing account.
Hello Mr. Xu, I am Meng Huai, the founder of Haishi Food Studio. Our studio operates three accounts, mainly for food promotion.
This confirmed Xu An's suspicions; the other party was indeed a marketing account. Although his mind was racing, Xu An's hands didn't slow down; he quickly typed a reply.
"Hello Mr. Meng, this is Xu's Fast Food Restaurant. How can I help you?"
"We conducted an interactive session on our promotional account, where fans voted for the shops they most wanted us to review. Your shop received the most comments. We'd like to inquire if it would be convenient for you to conduct a review? It won't take much of our time, approximately forty minutes in total."
"This is our restaurant review account. It has 680,000 followers, each post gets over a million views, and around 3,000 interactions."
"Restaurants like Qunxing Restaurant and Huayu Restaurant have been featured in our reviews, and their customer traffic has increased by more than 30% compared to before the reviews. Furthermore, customer traffic in Lyon continues to rise steadily."
'.'
The other party's account data and the increase in store traffic after the evaluation were both quite impressive. An account with over 600,000 followers would be considered a top influencer even in 2022, let alone 2012.
The accounts of later internet celebrities and stars often boast tens or even hundreds of millions of followers, which is severely inflated. In 2012, however, such inflated numbers were not so prevalent, and these follower counts were largely genuine.
Most importantly, 80% of his followers are locals or people who work in Haishi. Once the restaurant reviews are released, these followers are all potential customers of Xu's Fast Food Restaurant!
"I understand. May I ask if your studio offers free or paid promotion?" Xu An asked cautiously. If it costs money, then a KPI needs to be set.
"It's free, but we need your cooperation during the visit. We'll prepare some topics that people are interested in to ask you. Rest assured, these questions won't involve any private matters."
Okay, when are you planning to visit the restaurant? Is there anything we need to prepare in advance?
'We might come to check out the store at any time! Mr. Xu, please be prepared for our surprise attack! (laughs while covering mouth)'
'Okay, you're very welcome.'
Xu An was very confident in Xu's Fast Food Restaurant. The food supervision department's inspection was fine, the surprise filming of "Visiting Fast Food Restaurants" went smoothly, and they even successfully beat many well-known hotels in Shanghai to win the Expo contract. What's so scary about a mere big V visiting a restaurant?
That being said, the store still needs to be tidied up, lest we make a mistake and lose face in front of more than 600,000 people.
Haishi Railway Station, 4 PM.
After receiving a call from his brother-in-law at three o'clock, Zhang Dezhen left his rented room and went to the train station. After waiting for four years, he finally saw his brother-in-law at the exit: "Xiaoyong, over here!"
"Brother-in-law!" The brother-in-law greeted Zhang Dezhen with a grin, then cut to the chase and asked, "Brother-in-law, did you agree to the deal you mentioned to my sister that your boss wanted to open a braised food shop with you?"
"I agreed. I got a share of the profits. I can make several dozen yuan a day now, which is pretty good." Zhang Dezhen reached out and took the bag of urea from his brother-in-law's hand. It felt quite heavy. "What's in this bag?"
"My sister asked me to bring you some smoked meat and wild vegetables, it's so heavy. Haishi is such a big city, you can buy whatever you want to eat, why did I have to bring it all this way? Honestly." The brother-in-law couldn't help but grumble about it, then the topic returned to Zhang Dezhen: "Brother-in-law, I'm not trying to be mean, but why are you so stubborn? With that skill, you should open your own shop!"
“Open a shop, huh.” Zhang Dezhen was annoyed by his brother-in-law’s condescending attitude and retorted, “How much is the rent with a three-month deposit and three months’ rent in advance? How much will the kitchen equipment and renovation cost? How much will the raw materials cost? Do you even have two hundred yuan on you? You want to open a shop when you have nothing?”
"Didn't the boss say he'd buy the formula for 20,000 yuan? Sell it to him! You'll have money then! 20,000 yuan is a bit tight, but it should be enough to open a shop!" The brother-in-law sensed his brother-in-law's anger but didn't take it to heart. He quickened his pace to catch up with Zhang Dezhen and continued to nag in his ear.
"Just the commission alone means you can earn thirty to fifty yuan a day, which means your total income can be six or seven hundred yuan. If you work alone, all of that money is yours."
Knowing his brother-in-law's temperament, Zhang Dezhen didn't bother to say anything more and quickened his pace, leaving the man muttering to himself behind. Zhang Dezhen's increased speed forced his brother-in-law to stop his incessant nagging and catch up, though a hint of displeasure appeared in his eyes.
What's so great about you? You're just a guy working at a fast food restaurant for a fixed salary. If you weren't my brother-in-law, I wouldn't bother teaching you all this!
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