"What stage is the renovation of the lemon tea shop at?"
Xu An gently shook his head, pulling himself out of the image of the rural banquet in his mind, and continued to preside over the meeting.
"Construction has already begun. The interior of the shop has been painted white, and the floor tiles have been laid. However, the white aluminum composite panels used for the lemon tea shop's facade need to be custom-made by the factory and will not be delivered for installation until the 18th. We expect to complete all the renovations and open for business on the 20th!"
"How's the promotional plan for lemon tea coming along?" Xu An turned to Tang Wen again and asked.
"The first version of the publicity plan is already out." Tang Wen took the projector remote control from Lu Shengnan, and the screen switched instantly.
"Da Ni developed a total of eight different flavors of lemon tea. All eight lemon teas use tea leaves from Hongshan Town as the base. The first one only adds the fragrance of lemon. The second one adds purple passion fruit to the first one, making it sweet and sour. The third one adds refreshing and appetizing bayberry juice."
"Currently, various accounts are promoting the product, and tomorrow, Yu Liang, a local blogger from Haishi, will lead the first wave of promotion. The first product featured in the promotion is the light-flavored lemon tea, with a focus on highlighting that its raw materials are sourced from Hongshan Town, and that it is a new product launched to alleviate poverty and support farmers."
"So the main selling point of the lemon tea shop is poverty alleviation and helping farmers?" Xu An frowned slightly, interrupting Tang Wen's report.
“Yes, the current project revolves around this point.” Tang Wen nodded, then asked somewhat uncertainly, “Boss, do you think this approach is wrong?”
“It’s not that we can’t use this point for publicity, but it can’t be the focus of publicity. That’s a bit…” Xu An pondered for a moment and said, “If we promote it this way, it’s easy for people to feel that we’re using moral blackmail.”
"Moral blackmail?" Tang Wen repeated suspiciously, but still couldn't figure out the connection between poverty alleviation and helping farmers and moral blackmail.
"This is setting the bar too high. We can do these things, they can appear on posters, in blog posts, and in videos, but they just can't be used to promote a single store."
Xu An gave a brief explanation, but seeing that everyone still looked confused, he stopped explaining and changed the subject, saying directly: "Simply using poverty alleviation and agricultural assistance as a promotional point is definitely not enough. Let's think of a more relaxed and pleasant promotional point."
"Relaxed and enjoyable?" Wang Fulong pondered these four words for a moment, then his eyes suddenly lit up, and he said urgently, "Lucky, Lucky Lemon Tea, how about using 'lucky' as a selling point?"
"Lucky?" Everyone's gaze shifted from Xu An to Wang Fulong.
"Yes, it was luck!" Wang Fulong nodded emphatically. "That day, I drank the lemon tea that Da Ni made and immediately closed a deal, securing a cooperation agreement with Dongqing City. If that's not luck, what is it?"
When Wang Fulong uttered the word "luck," memories of his past life suddenly surged up. News reports related to "luck" appeared and disappeared in Xu An's mind, ultimately leaving behind a piece of information.
A girl named Yang Chaoyue participated in a talent show in 2018. Despite being terrible at both singing and dancing, she miraculously debuted as part of a group. With her debut, the meme "Retweet this Yang Chaoyue" appeared on social media platforms.
Initially, this was just a joke among netizens, but some people reposted it and then posted on Weibo claiming that they had passed their driving test, scored exactly 60 points without failing, successfully confessed their love, received a raise, or been promoted.
As these comments appeared more and more frequently, many people joined in forwarding and making wishes, and the message quickly spread to all online social platforms.
When this meme was at its peak, Xu An also shared it and made a wish. At that time, his wish was that his younger siblings would study hard and not be at the bottom of their class anymore.
After all, it's incredibly embarrassing when the teacher announces Xu Kang (Xu Le) as the last student and Xu Le (Xu Kang) as the second-to-last student at a parent-teacher conference.
"I think using 'luck' as the focus of this campaign is a good choice."
As soon as Xu An said this, the discussion stopped instantly, and all eyes fell on him. Xu An's gaze, however, fell on Tang Wen, and he asked, "Did you invite our local internet celebrity blogger Yu Liang to promote the project?"
"Yes, the original plan was to have Yu Liang do a review of our lemon tea, explaining it from five aspects: color, aroma, taste, price, and packaging, with a focus on the lemons and tea from Hezibao." Tang Wen quickly explained the original plan.
"Hmm," Xu An said after a few seconds of contemplation.
"We can keep this review episode. How about this, you invite Yu Liang to collaborate with us on another episode. The content should mainly talk about how he encountered many lucky things after drinking our store's lemon tea, such as buying a watermelon with a thin skin, thick flesh, and few seeds, finding two seasoning packets in the instant noodles, and discovering that the egg was a double-yolk egg when frying it, etc."
"That's great! Just hearing about it makes you feel like this person is really lucky!" Wang Fulong slapped his thigh and was the first to praise, "And these things are so ordinary! They don't feel forced!"
"Also, I found an empty seat on the bus when I got off work!" Lu Ziyue added, sharing another lucky little thing in his life.
"Found money in clothes I hadn't worn in ages."
“.”
Amidst the discussion, Tang Wen picked up a pen and quickly wrote down this brand-new promotional idea, whispering its contents as she wrote:
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