Chapter 1
"Yes, in fact, script-killing is a very young emerging industry. This industry has just started and has great prospects. But as I said just now, there are many chaos in this industry. Many stores that do not know much about this industry blindly open stores, engage in vicious competition, malicious hype or even monopoly, drive up prices, and adopt some not very formal competition methods. This makes many people have a very bad impression of script-killing, and even associate script-killing with some bad words such as pornography and gambling."
"My original intention of holding this competition is to let more people know about script-killing games. By giving us a profit, more new players can get in touch with script-killing games and fall in love with them."
"I also hope that through my efforts, I can unite the legitimate shops to form an association, establish order, and create a good business environment and industry ecological chain. I also hope..."
Cao Luoping pressed the pause button, and the screen froze on Boss Zhen’s smug face.
The logo in the upper left corner of the screen symbolizes that this video is not some fabricated interview video synthesized by so-called self-media, but a local news broadcast during the news time of a local TV station.
In a small meeting room that was temporarily converted, the faces of those who watched the video were not very good.
"This is the content of the local TV news last night. The surname Zhen should have bought the local hot search. I wonder if you have seen this hot search on the local hot search after you woke up this morning." Jiang Jun said, "The rest of the content is useless, empty clichés and nonsense. You should have understood what the surname Zhen meant just now."
"What does he mean by this? So according to him, all the stores that didn't participate in his competition are engaged in vicious competition, vicious hype, monopoly, price gouging, irregular means, and soft pornography?" Boss Huang, who had the worst temper, spoke first. "Damn it, it was obviously him who started the vicious competition, okay?"
"Does he think others don't know? He has been following Boss Cao and you guys to buy scripts at the exhibition since last year. In terms of following the trend and engaging in vicious competition among script stores in Xuncheng, who can compare to him?"
"Too shameless." The green-haired boss Dong was so angry that his hair stood up. "What does he mean by this? He joined forces with regular stores to rectify the unhealthy trend of script-killing. So, only the 29 of them are regular stores, and the rest of us are not regular stores, we are all black sheep, we are all cancer. I'm going to fuck him!"
"Jiang Qi, who are those shop owners in the video who don't understand the industry and blindly open shops?" Yan Huaiyou, who has the least experience in opening a shop, seemed to be thinking about something.
Jiang Qi: "...Anyway, it's not me. Even if it is, it's my sister. I didn't open this store at all."
"Why don't we buy a TV station for news coverage? I guess the local TV station isn't too expensive. If we all chip in, the per capita cost won't be that much," someone suggested.
"No." Yan Huaiyou shook his head. "He said it so beautifully, he has already occupied the moral high ground. Why did he hold the loss-making competition? It was to expand the market, to increase the influence of script-killing, and to improve its popularity. He even wanted to say that he was working for the country and the people."
"It's obvious that our blind box activity is purely for money. If we also buy a TV station to interview us, wouldn't we appear mercenary and the black sheep of the industry when compared with each other? We would be putting our faces in front of them and getting slapped."
"What should we do then?"
Yan Huaiyou thought for a moment and said, "Just do it as before."
"Mr. Zhen's words were so confident and he made such a big scene. It's actually good for us."
"I have already bought advertising space for posters in major shopping malls, advertising space at bus stops, and other scattered advertising space that I have bought before for the entire month of December. The two sides are competing to raise their profiles first. When the time comes, the money spent by the loser will be used to help the winner. I don't believe that anyone can beat me in spending money on advertising."
Everyone:?!
"Why didn't you tell me yesterday that you bought so many offline advertising spaces?" Jiang Qi only felt that there was a flash of money on Yan Huaiyou's head.
How much does this cost?
Can you earn it back?
How much do you love advertising?!
"Ah, didn't I tell you?" Yan Huaiyou, a truly wealthy man, was stunned. "Maybe he forgot. After all, the offline ads are all for December, which hasn't arrived yet."
Cao Luoping quickly brought the topic back: "In that case, let's stick to the original plan. At 3pm, everyone should post posters on WeChat Moments to promote the event, and also tag all members in the group to talk about the event in detail."
"Finally, I would like to remind everyone that any items in the blind box are prohibited from being sold privately, and any form of secret operations are prohibited. Everyone has signed a contract for this event, and I don't want to see you in court because of any additional problems." Cao Luoping said seriously, and then smiled, "Of course, I believe this event is a challenge and an opportunity for us. I wish us all the best."
After a brief pre-match mobilization meeting, each boss returned to their respective stores to prepare to open for business, and Jiang Qi took Yan Huaiyou's car back.
"You're not afraid of losing money by buying so many advertising spaces at once." Jiang Qi exclaimed as soon as he got in the car.
"Offline advertising space is not as expensive as you think." Yan Huaiyou said, "I have connections, so I can get a discount. And you won't lose out if you buy it. My store specializes in escape rooms, and most of the books I buy have been changed to escape rooms. Escape rooms are 2 hours each, starting at 168, and there are usually 7-15 people. The profit is much higher than script-killing games, so as long as I can attract traffic, I won't lose out."
"By the way, how's the data for your video?"
"It hasn't increased much since last night. The best data is still a certain video, which has more than a thousand views and one or two comments from passers-by. It's just average." Jiang Qi said, "I'll post the second video at noon tomorrow. I'll start buying promotions from the third video. I'll see the effect after the third video is posted."
If the effect is good, keep buying. If not, keep posting videos. After a while, maintain the account and then buy promotions.
"I really don't understand why you make it so complicated just to sell silk nets." Yan Huaiyou complained, "With Qinghe's craftsmanship, you can open an online store directly, and the promotion effect of buying an online store should not be bad. You choose to shoot videos first, cultivate the video account, and then use the influence of the videos to open an online store to sell silk nets."
"Although it's possible, don't you think it's too troublesome and takes too much time and money?"
"Ah? Selling silk brocade?" Jiang Qi was confused by Yan Huaiyou's words, "I'm not doing this to sell silk brocade. I just want to make Qing He famous."
Yan Huaiyou:?
What's your hobby?
If you have this hobby, you shouldn't open a script-killing shop. You should pursue your dream of entering the entertainment industry and becoming an agent!
"Of course, it would be even better if I could make a little money by selling silk nets," Jiang Qi added.
Yan Huaiyou: …
Jiang Qi secretly praised Yan Huaiyou in his heart, saying that he was indeed a capitalist who loved advertising and marketing.
Why didn't he think of that after making the video of weaving silk threads in the Qinghe.w account popular, he could make a fortune by selling silk threads claiming to be woven by Wang Erya herself.
Offline sales are very easy to reach saturation. For example, the colorful ropes are almost saturated. Sometimes, the Doll House cannot even guarantee one show a day.
But the online market is huge.
Hand-woven, made by an internet celebrity, with unique techniques and some promotional slogans, so many buffs in a stack, 79 for one is a conscience price.
The prerequisite is to make the video account popular.
Jiang Qi felt that his vision had been broadened, and Wang Xinghua no longer had to face the dilemma of unemployment (unable to sell the lace).
"Yan Huaiyou, it would be a waste of your talent if you don't go into marketing!" Jiang Qi praised sincerely.
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