Chapter 714: To conquer the world, you must conquer its spirit (Second update, please subscribe)
monopoly!
By monopolizing the cinemas, can we decide what Europeans and Americans will watch in the future?
What to listen to?
What is cultural output?
This is the real cultural output.
"The most important thing is that our cinemas play our movies and spread our culture and civilization. Cheng Kun, I think..."
After thinking for a while, Emperor Zhu spoke directly.
"I think we can first find a way to open 500 cinemas in Europe, Chinese cinemas, and play our films in those cinemas!"
500 cinemas is not too many, but not too few either. It can basically cover all the major cities in Europe and the United States.
"These cinemas can be rolled out in big cities first, such as London, Paris, Berlin, New York, and other big cities. We can open ten to twenty of them. We will first monopolize the cinemas in big cities, and then expand to small and medium-sized cities. Ultimately, we want to control their cinema chains!"
If you can, master all of them; if you can't, at least master the majority.
"Your Majesty, the problem with the movie camera and film..."
Without waiting for Cheng Kun to finish his words, Emperor Zhu waved his hand and said.
"Projectors and films are not the problem. What's more, we need to ask factories to find ways to increase production capacity. This is no longer a business, but... a war!"
This is certainly a war.
This is a cultural war.
It can even be said to be a war between traditional Chinese culture and Western culture. Why in another world would European and American culture become a dominant culture, influencing countries around the world? Is it just because of their advanced technology today?
Of course, it's more than that.
To a large extent, it is the cultural output of Hollywood that has subtly influenced the world. The brilliant American culture and American values, which are constantly conveyed to people through Hollywood movies, have deeply influenced countless people around the world.
Hollywood movies are always carrying the cultural mission of spreading the American spirit. Personal heroism, liberalism, and humanitarianism are the three major elements of the so-called American spirit. American values are widely spread around the world through Hollywood movies.
Movies are not simply pure entertainment. The values they convey will have a profound impact on the spiritual consciousness of the entire society and even cause fission and reverse reorganization. In the end, American Hollywood movies conquered the world and countless people. They conveyed their values and worldview to people in other countries in the world.
But what was ultimately formed?
Not only do people tend to identify with European and American values, but even their aesthetic views are deeply influenced.
If Hollywood can do it, Ming Dynasty can do it too.
What are the four pillars of American hegemony in another world?
It's just high technology, military, US dollars and Hollywood.
What does Ming Dynasty have now?
There is technology.
There is military.
Yes... It's not realistic to use Ming Yuan to take over the world now, but Hollywood...
As long as you are willing, you can have your own Hollywood at any time.
Because only the Ming Dynasty had movie cameras and movie films, the Ming Dynasty could completely use its technological monopoly to promote its values and Eastern aesthetics throughout the world, or at least influence people around the world in a subtle way, affecting their values and changing their aesthetics.
Ultimately, through this kind of cultural output, the Ming Dynasty won... or at least gained the upper hand in this clash of civilizations.
This thing is simply perfect.
At this moment, Emperor Zhu even felt a little regretful. Why did he only realize the role of the movie now?
It seems a bit late.
Fortunately, everything is still in time. After all, the Ming Dynasty is now ahead in terms of foundation. Through the monopoly of new technologies, the Ming Dynasty can completely establish its own cultural output system around the world in the next few years.
This person is definitely not from any college.
It is the most popular entertainment among the European and American people.
Penny Movies!
Is there any cheaper entertainment than movies?
Even in times of economic crisis, movie theaters always make money.
"It seems that we need to prepare some scripts carefully,"
Emperor Zhu said to himself with great emotion.
Although he had used movies to threaten Americans and forced them to make concessions in the "Los Angeles Incident" before, at that time, due to cost constraints, especially the high cost of film, the film industry could not be expanded. Although Emperor Zhu established a film company, he put it aside. Even Universal Pictures was basically exclusive to the royal family, with only some dignitaries and military personnel added at most.
What a mistake!
Now that the mistake has been made, find a way to make up for it.
"I need to make at least ten scripts to make up for the mistakes I made!"
Emperor Zhu was simply too good at writing scripts. After all, he had watched countless movies in another world. There must have been some advice from the Japanese teachers, but it was better to leave it to the Japanese to shoot.
Emperor Zhu has seen many masterpieces by masters like Chaplin.
"You can definitely use Charlie Chaplin's The Gold Rush, Modern Times and other movies, and you can also use some other silent movies, the kind of action movies from old Hong Kong movies?"
Of course, it is not impossible. Ordinary people in this era lack entertainment activities. They do not have the same picky appetite for various entertainment activities and blockbusters as people in later generations. Those movies are enough to conquer them.
“You can also make some romance films.”
After thinking for a while, Emperor Zhu turned to Cheng Kun and said.
"Look at some romance movie scripts. Romance movies, handsome men and beautiful women, everyone will definitely like to watch them. I think, but you have to pay attention to the following points. In the movie, the male lead must be a Ming Chinese. As for the female lead, you can use Europeans, British Americans, or Latinos. Well, yellow men match white women!"
When saying this, Emperor Zhu suddenly thought of the strange phenomenon he saw in the other world during those years - there were more and more black men and white women in Hollywood movies and TV shows, which simply blinded his eyes.
However, it must be said that those people in Hollywood have successfully changed many people's views through this so-called "politically correct" movie. Even adult films have followed the fashion and launched things like "BBC" and "dirty".
Since Hollywood can distort the deep-rooted ideas of Americans through movies, can't the Ming Dynasty establish new values?
What is the new aesthetic?
Of course China is beautiful!
"Your Majesty, what is a romance?"
Cheng Kun was a little confused. Even though he was already in his thirties, he really didn't know what love was.
"It's The Romance of the West Chamber, Romeo and Juliet, and all kinds of love between men and women..."
Emperor Zhu suddenly felt helpless. He didn't know if they would misunderstand the meaning of "all kinds of love between men and women". But it was obvious that the Chinese people of this era were a little unfamiliar with love.
Well, I'd better do it myself!
(End of this chapter)
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