Chapter 115 Building a Flagship Store
Opening a health checkup center wasn't just Liang's mother's idea; her colleague, Tong, certainly had the idea as well. Therefore, Lin Ruoyan didn't elaborate further, nor would she pressure him into an immediate commitment to opening a chain. She made an appointment with Liang's mother and invited Uncle Tong and Boss Liang to her courtyard for a discussion.
If you're interested in collaborating, then the project's design, how the company will be established, how equity will be divided, and which areas each person will be responsible for should all be carefully discussed in advance. It's also important to see if the people are compatible.
Lin Ruoyan currently doesn’t think that the scale of this business can support her monthly income of 100 million yuan. She just wants to provide benefits to employees after she becomes a shareholder. So if she wants to do it, she has to find people who get along well with her, so as not to get angry if she doesn’t make much money.
It looked like Boss Liang didn't like Uncle Tong very much. What if Uncle Tong wasn't someone he could get along with? That would only be clear after they met and talked.
Lin Ruoyan has seen all kinds of people in the real world and has some self-protection instincts. If she thinks someone is dangerous or likes to argue with someone in a few words, it is actually difficult for her to get along with them.
She was willing to talk to Liang's mother about the health checkup center today because she felt she had a good personality. Although retired, she still maintained a spirit of wanting to work, unlike the average retired woman who was idle and careless about her image. If they partnered with the Liangs, even if this health checkup center didn't work out, they could still do other projects in the future.
The physical examination center project might also be something Liang's mother wanted to start her own business. After all, she had many years of experience as a nurse and always mentioned her old sisters. Liang's mother not only spent her retirement time herself, but also thought about others, which made Lin Ruoyan admire her and a little envious.
In the real world, Lin Ruoyan works at a real estate company and never has the energy to think about who else she can help. The pressure is immense, and everyone is a competitor. If she doesn't work hard, she'll be surpassed. When you're no longer able to perform, you're laid off. It's hard to maintain the close, pure friendships you find with colleagues working within the system, where they're willing to work together again after retirement. She simply asks her colleagues to complete their responsibilities, and she's thankful she doesn't stay up late and die suddenly.
Based on this logic, the next morning, Lin Ruoyan entertained several guests in the courtyard of her own quadrangle courtyard and invited Zhang Huanyu to sit in. She simply told everyone that the young man was a waiter, responsible for serving tea and water.
Zhang Huanyu didn't find it awkward. At the B&B, he usually served dishes, ran errands, and prepared coffee and simple meals. Helping out in the courtyard was just a change of pace. Unexpectedly, after listening to the adults' conversation for a while, he became fascinated as well.
What these people were discussing was actually a physical examination center project, and they also mentioned the chain model.
Lin Ruoyan told Uncle Tong about her business suggestions for the physical examination center. The concepts were refreshing and were highly recognized.
The discussion was heated, with Uncle Tong even agreeing that they should open a few more stores to capture the market. However, no one was sure when profitability would be achieved. This required someone to make assumptions based on a range of data, including input costs, consumption, and customer expectations.
This is Zhang Huanyu's forte. He previously ran through the calculations for his hometown resort project, calculating that he would have ample funds to repurchase minority shareholders' investments in seven years. Now, given just a few figures, he can create a formula. Even if the figures change in the future, he can plug them into the formula and instantly produce a very accurate profit estimate.
Lin Ruoyan called Zhang Huanyu over for this reason. Seeing that he grasped the key points after listening to a few sentences, she naturally would not let him run errands or do miscellaneous work. Instead, she took out her laptop and asked Zhang Huanyu to compile formulas and calculate on the spot.
Uncle Tong and Liang's mother, drawing on their previous work experience, provided some basic data, such as an estimate of how many clients they would initially have, what kind of projects would cost, etc. When the deviation from the expected revenue was too great to cover the costs, they would expand the number of clients or increase the fees.
Lin Ruoyan and Boss Liang were responsible for judging and analyzing whether the customers could accept such a high fee, or whether there were really that many customers. Lin Ruoyan also had some experience in store renovations and could control the cost investment of related renovations. In short, everyone brainstormed together and opened up their minds.
When studying such things in the past, Boss Liang always had a rough idea in his mind and had never made such precise calculations. Now, with the help of knowledgeable people and computers, everyone can get very valuable data in just one or two hours.
For example, the initial investment cost should be kept within a certain limit, how long it would take to recover the investment, and the pricing of each project. It was crucial to ensure that a sufficient number of people would come for medical examinations over a certain period of time to sustain operations. Regarding staffing arrangements, the number of people who could be supported and what level of compensation was gradually becoming clear.
Originally, we were all confused and didn’t know whether the business could be successful or whether we would lose money. Now, everyone has a clear, intuitive and quantitative understanding, which feels amazing.
Boss Liang couldn't help but praise him, "I didn't expect there were so many talented people here at Mr. Lin's place. A random guy serving tea and water could do this kind of calculation. If this guy were in my shop, he would definitely be the store manager."
Lin Ruoyan smiled and said, "He's a top student from a key university. He came here to experience life. Your position as store manager won't tempt him."
When everyone heard that Zhang Huanyu was a college student, they looked at him with admiration and became more convinced of the calculation results he proposed.
After research, the prototype of the flagship store has become very clear, and the investment is controlled within two million, which covers one year's rent, renovation and renovation, labor costs for the first six months, and the cost of expanding customers.
The next topic of discussion was the model for opening new stores: should we wait for profitability and then steadily expand, or should we expand rapidly from the outset? Profit estimates on paper might look good, but without actual results, there's always a sense of uncertainty, and blind expansion can be a bit of a bummer.
Zhang Huanyu then came up with another idea: "How about joining a franchise?"
"You mean, similar medical examination centers should be allowed to join in?" Lin Ruoyan was very familiar with this method, which was a method of rapid expansion. In the real world, many beauty salons, specialty restaurants, and fitness projects did this, and some even made enough money just by collecting franchise fees.
A flagship store makes a name for itself, sets standards, sells these standards, provides technical training, and allows newcomers to join and share some resources, thereby also mitigating threats from other competitors.
This requires a strong flagship store with irreplaceable resources. A health checkup center's core competitiveness lies in its customers and the quality of its service staff. This is precisely where Uncle Tong and Mother Liang might have an advantage.
They don't just sit and wait for others to join. They can first build a flagship store and, after gaining some experience, proactively approach other similar businesses in the market to discuss joining. As long as the interests can be balanced and agreed upon, it is always easier to make money by working together than by competing for customers.
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