Chapter 124 The Power of Technology
In 2002, there were over 100 million students in China. Even if only one in a thousand could afford to buy a membership, and one in ten thousand ultimately bought a one-year membership, that would still be 10,000 customers. This would generate an expected revenue of 10 million yuan.
The initial R&D cost is the highest, but the subsequent maintenance cost is very low. After all, you can hire interns to update the question bank, and subsequent maintenance only requires half the time of a professional.
Although the membership had not yet reached 10,000, only about 3,000 to 5,000, the number of students who joined the site was still growing year after year. As the economy developed, more and more people could afford computers or access the internet, and the number of members on the learning site would inevitably increase.
What gift should parents give their children? A beautifully printed membership card for a learning website. Scratch the card number, log in, and freely work through a variety of question banks. You can also virtually connect with a group of excellent classmates who are working hard on ranked games. Regardless of what the students think, many parents will rush in and buy a month's membership to try it out.
Membership fees for learning and Go websites are actually quite low. The Information Department doesn't expect to make much money from this; they're focusing more on developing engineering cost estimation software. This software will cost 10,000 yuan per year, and potential customers are estimated to cost several thousand yuan.
They have also applied for various patents for this early on. If they can really monopolize the market in the future, they can collect stable membership fees of around 50 million per year.
Now the Information Department has only eight full-time employees, including Hao Heshan, and five or six interns. Not counting the estimated tens of millions earned from selling advertisements, the average annual output value of each full-time employee is several million just from selling memberships and software.
The money-making power of technology is so terrifying that even pigs can fly if they're riding the wave. Furthermore, for those who truly understand technology, once they've weathered the initial arduous hours of working late into the night to program and create software, the subsequent easy money-making process becomes a breeze. Achieving a multi-million dollar annual salary and generating tens of millions in output are no longer a dream.
Of course, the development of the website and specialized software wasn't something the Information Department could accomplish alone. Colleagues from other departments provided tremendous support. This output value should also be shared equally among the relevant personnel from other departments. However, the biggest contributors were the Information Department programmers, whose hair was dwindling and who often slept on company cots.
Fortunately, programmers could easily spot beautiful women in the design and marketing departments at their offices. There were also plenty of them in the CEO's office, HR, and finance departments. Surrounded by beautiful people and things, they were content to earn tens of thousands of yuan a month, even with the prospect of a year-end bonus that could be equivalent to dozens of months' wages. Life was incredibly comfortable.
Seeing the per capita output value expected by the Information Department, the Marketing Department was not willing to be outdone.
As the legitimate channel for Lin's Real Estate Company to collect payments, they cannot just spend money. Starting from August, the amount of payments collected has started to reach tens of millions, and they can finally be proud of themselves.
The September collection plan is more aggressive, with a minimum monthly collection target of 50 million yuan. Before obtaining the pre-sale permit in November, we must ensure a collection of over 100 million yuan. By the official November launch, the average monthly collection will reach over 200 million yuan, equivalent to selling ten units per month.
Just think about it, each house costs about 20 million yuan, which seems to be a big goal. However, in the first three months, 30 house numbers were occupied by customers who paid deposits of 3 to 5 million yuan. At least there was no shortage of customers in the first three months.
The source of new customers is actually increasing. International flight attendants have introduced many clients interested in luxury homes to the sales office. Many of the business leaders who have entered the Lin Group and Lin Real Estate's supplier database, as well as those who have placed advertisements on OA systems, construction cost software, and educational websites, have also been converted into potential luxury home buyers.
According to the marketing department, there are already 300 groups of people who have made appointments to view the model units at the sales office. They have to handle more than four groups of customers every day, and new appointments are constantly pouring in, with reservations booked well into next year. With over 200 luxury homes, there might not be enough to go around.
Lin Ruoyan thought of some uncertainties in the future, and her initial joy was greatly dissipated. Although it was only the beginning of September, many things had to be prepared in advance.
There are various epidemic diseases every winter, which is inevitable in modern society, especially in places with a large population. When it is the end of the year, there is a large flow of people.
Lin Ruoyan didn't think she could convince the relevant departments with just her words. Her words, which hadn't been verified, were useless and would only disrupt normal production and life. She definitely had to pursue that path, but she also needed to use multiple channels and approaches to ease the burden on her.
Information disseminated on the Internet was not strictly regulated in the era of the book and could turn into negative public opinion. However, if it is used properly in advance, it can serve as a platform for popular science.
Lin Ruoyan planned to start from another channel, that is, to seize the high ground online. She would compile some popular health knowledge into a document and release it through various media.
In addition, she also has other connections that can prove that the health knowledge she popularizes is useful.
She knew people at the Beijing hospital. The two people she partnered with to run the health checkup center were veterans there. She pretended to talk about a friend abroad experiencing illness and asked them for advice on how to prevent it. Whatever they said, when she told others, had the endorsement of hospital professionals.
Besides, she was not talking nonsense. These were common sense that had been verified in reality. They didn't cost much and they were common items. As long as one developed the habit, scientific prevention was not difficult to achieve.
During the season when colds are prevalent, wear a mask, wash your hands frequently, keep the room ventilated, and seek medical attention promptly if you have any problems... Various correct methods of preventing epidemic diseases have been compiled into convenient and practical little secrets.
She wasn't afraid to spend money, hiring people to post regularly on various forums to raise awareness of hygiene. Some of these posts were rhymes about prevention, others were serialized in newspapers and magazines as novels or stories. She also hired people to post popular science articles on any health and hygiene program, whether on broadcast media or local TV stations. All of this went out of her own pocket.
Subconsciously, anyone who frequently browses the internet, listens to the radio, consumes print media, or reads novels will have some understanding of this. Developing good habits and staying healthy are things people naturally strive for, and the principles and measures are easy to understand, giving ordinary people some early awareness of prevention.
In that era, the concept of self-media didn't exist. The only platforms available were portals and simple forums, with a very limited user base. Lin Ruoyan also established a presence in mainstream newspapers and magazines, funding contributors. This led several lesser-known health science magazines to seek her investment.
However, print media will be replaced by online media in a decade or two, gradually declining. The power of technology has brought about an upgrade in the internet, and the accumulation of quantitative changes will eventually lead to qualitative changes. Therefore, Lin Ruoyan declined the investment opportunity in print media, and in the future, she will continue to open up new battlefields in the Internet Plus path.
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