Chapter 172 New Signs of Spring
Lin Mengxi was so bored during the vacation with her mother that she had finished reading the two books in her luggage long ago. She was not allowed to go anywhere else every day and could only play on the beach, in the sea and in the swimming pool of the villa.
He was bored and had no choice but to learn swimming from his uncle. Since he had nothing else to do, he actually concentrated on learning how to swim.
Lin Ruoyan can swim, but she prefers to sunbathe on the beach, or soak in the swimming pool and drink ice drinks, then turn on the radio to listen to the broadcast. She watches less TV and reads less, which is good for her eyesight, and goes to bed early and gets up late for health and beauty.
There was some news on the radio about Guangdong Province and Beijing City. Fortunately, nothing she'd worried about had happened. If the original storyline had followed the original, there would have been some bad news. She called the health department she'd contacted earlier, and they all seemed positive.
It seems that the hundreds of thousands of dollars she spent on popular science articles on the Internet and various traditional media finally had some effect, and she was very pleased.
She also heard an advertisement on the radio for Fang Yue's project in District X, which was said to be launching in March. At this time, traditional media advertising was quite effective for attracting new customers with urgent needs. Distributing small paper advertisements on the street and inserting advertisements on radio and television stations could attract the attention of the corresponding customer base.
The luxury housing project, on the other hand, abandoned the mass publicity route and focused on word-of-mouth, contacting target clients, and visiting them in person. She heard that the marketing department was only closed for a few days during the Spring Festival, and the sales office was forced to open again on the fifth day of the Lunar New Year.
Are there so many rich people looking at houses? Lin Ruoyan thinks that rich people should go on vacation abroad, or at least find a beautiful place in China to stay, so why do they still stay in Beijing?
Upon inquiry, Lin Ruoyan discovered that some of the customers who had visited after the fifth day of the Lunar New Year had already paid in full for their homes but had not yet viewed the model units. Because the marketing department promised a 100% refund upon check-out, they felt comfortable paying first and then viewing the units.
However, after seeing the house, customers often want to buy another one. With so many decoration styles to choose from and such a sophisticated and high-end community, how can one house be enough?
When Lin Ruoyan came back from vacation, the marketing director Lu Gan came to her shamelessly and asked if she wanted to sell the five houses reserved for General Manager Lin, as all the other houses had been sold.
"What did you say? They're all sold out? More than 200 sets. Aren't they only selling more than 30 sets a month?" Lin Ruoyan was extremely surprised.
Lu Gan smiled and said, "That was before Deputy Director Jiang arrived. After she arrived, she sold all the remaining houses in January and February. Now we are really short of houses to sell, and we still have more than 30 groups of clients who want to buy even if they increase the price."
"Did you sell it too cheaply? I remember you agreed to close it at an average price of 50,000 yuan per square meter and sell it slowly. It seemed like it was only over 40,000 yuan when it was first put on the market, right?"
"Yes, but the units were in high demand in September, so I secretly raised the price. When we officially launched, it shot up to 46,000 yuan per square meter. After selling a few units, some customers started paying more for better locations, so we adjusted the price again. By the end of last year, the average price was 50,000 yuan.
Before Spring Festival this year, there was a wave of sales, and those who were a little further in line heard that the houses were almost sold out, so they rushed in to pay full price. It's the end of the year, and everyone has more money, so they sold out in a flash. Many people bought full price without even viewing the units, and only after Spring Festival did they have time to look at the model units, decide on the decorating style, and whether to add extra money for custom features.
Lin Ruoyan took a deep breath, calmed herself down, and asked, "So what's the total sales volume now?"
Lu Gan said, "Not counting the five units you own, the total is already 5.5 billion yuan. This doesn't include the money spent on custom renovations by customers who have already purchased the units. Those are signed in separate contracts and don't count towards the purchase price."
The five units Lin Ruoyan kept for herself, if purchased at cost, would total around 80 million yuan. If evaluated based on the average sales price, that would reach 150 million yuan. Excluding her five units, the total sales had already far exceeded expectations. It was truly incredible. After deducting the pre-Spring Festival payments, the funds she had in her account were enough to keep her going for more than four years.
She quickly calmed down and thought carefully. The house sold well not only because of its high quality and unique features on the market, but also because of the hard work of the sales staff and the initial investment of 100 million yuan in marketing. Furthermore, the country was peaceful, and the major events she worried about that would affect the economy and people's lives had disappeared without a trace, which greatly boosted her confidence.
She said, "I definitely won't be selling those five units. I'll pay for them when I need them. You should just do the closing work as if they're sold out. By the way, I think the bonuses we gave out before the Spring Festival were too little. You can do an internal evaluation within the marketing department and give bonuses based on the rankings."
Lu Gan's sales team had twelve people, and their average commission was over a million yuan. The commissions for those who paid in full were paid out that same month, and they were all settled before the Spring Festival. The lowest-paid salesperson in their department took home over half a million yuan for the Lunar New Year. Isn't that enough? He hesitated, "Do we need another bonus?"
"That was all in January, wasn't it? February is a new year with new signs, so I'll give everyone some more red envelopes for the start of work. After all, the houses are sold out, and there aren't any particularly expensive things for sale recently. You're going to have to suffer for about half a year."
Lin Ruoyan's words were very frank. She planned to spend 100 million yuan in January, but the payment of year-end bonuses and settlement of commissions actually consumed tens of millions of yuan, which just made up for the regret of less settlement of project funds that month.
It's February now, so I need to give the sales staff another round of cash with good reason to rally their spirits. After all, the next project is still under construction and won't be ready for sale soon. Holding onto the five units and using them as a supplement when monthly expenses fall short of 100 million is incredibly convenient.
After the Spring Festival, these salesmen will probably switch to selling other things. It is very likely that those who only like to sell houses will change jobs or resign. We should understand the difficulties of the marketing department.
Anyway, although Lu Gan didn't get any houses to sell, he "fought" for a start-up bonus for the department, and was therefore particularly respected and supported by the entire marketing department.
Such a good director, never competing for credit, leading everyone to prosperity together. Not only are commissions settled that month, but there are also awards and performance appraisals after the Spring Festival. The department is filled with joy. Who would want to resign? Although everyone knows that the luxury homes are sold out and there may not be such expensive products for sale in the short term, Lin's Real Estate still has other projects.
They heard that hundreds of villas were going to be built in the xx new city in Hebei Province, and that a large number of apartments and office buildings were also going to be built in Yicheng. These were all products that could be sold.
Putting aside real estate, the company has many categories of products to sell, including homestays, software developed by the company, website memberships, antique furniture made in its own factory, VIP cards for medical examination centers, and even small items like masks, gloves, cotton swabs, and disinfectants. They will definitely not be idle.
Since the director and deputy director of the marketing department are both experienced people, they have sold more than just houses before. They have almost come into contact with all types of products of the company. As a result, the sales staff they bring in don’t care what they sell. They have comprehensive sales capabilities, which means they can sell anything, online and offline, and are not bound by the form of the product. They can sell goods with or without physical objects or by talking.
After the Spring Festival, the people in the marketing department embarked on a new round of learning and struggle. They divided themselves into groups to tackle various products that the company can now sell, and started a new round of sales competition with high morale.
Some people think that if they can't sell houses, selling website memberships is a piece of cake. They have so many relatives and friends, it's easy to sell a few membership cards to each of them. And what they're selling isn't some game, but a membership to a website for serious practice. Who doesn't want their children to do well in school?
The VIP card for the physical examination center is also simple. The customers who were able to view the house before all have businesses at home. It doesn't matter whether they buy the house or not. Employees need physical examinations, so come and experience it here? Do you want to try the OA office system? Take a look at the efficient procurement platform!
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