Chapter 176 Other Projects Launched
When the spring flowers bloomed, Fang Yue's project was officially launched.
The last time she visited Lin Ruoyan's sales office, she deeply realized the need for a sales office to look good. Even though she was selling newly renovated units that only cost 300,000 or 400,000 yuan each, this was her first project in Beijing, so she had to make it look like a high-quality project.
The sales office is located in the community's clubhouse, making it clear from the main gate that this is an upscale residential complex. The target customer base is mid-level managers and above from large companies in the area, as well as the "newly rich" working in the city who are attracted by the upcoming subway line.
The clubhouse is connected to the podium and ground floor shops below the high-rise buildings, making it difficult to tell the scale of the site. In fact, the area that can be used as a clubhouse in the future will not be very large. After all, the few cents in property management fees cannot support the free operation of such a luxurious and high-end club.
After the properties are sold, the clubhouse will likely become a property management center, retaining only a limited number of guest reception functions. Any other features that can be subdivided and leased for various commercial purposes will be split off. However, to maintain a consistent level of commercial content, ownership of the clubhouse itself will remain with the developer or property management company, and it will only be leased, not sold.
Now, green plants are planted outside the clubhouse, and the essence of the greening and landscape design of the entire community is concentrated in front of the clubhouse and within a few meters around it.
The large-scale landscape inside the community was designed by the construction drawing company as a by-product. Only the interior and exterior decoration of the clubhouse was done by Fang Yue, who gritted her teeth and hired a professional design company to do it, spending hundreds of thousands of yuan on design fees.
In the current market situation in Beijing where housing prices are less than 5,000, many sales offices of similar-grade properties are far less exquisite than Fang Yue's.
She also built several model apartments for real buildings. However, she didn't build large-scale model apartments. Instead, she carefully selected some difficult-to-sell apartments with some minor flaws. She used interior decoration to make up for the minor flaws and magnify the advantages.
The decorating style not only includes modern minimalist, but also something resembling neo-Chinese, complete with antique furniture. Fang Yue specifically contacted Lin Ruoyan, who provided the venue with free samples for the furniture dealer to display. Since Fang Yue didn't have to spend any money, and it would elevate the interior, why not?
On the day of the sale, over three hundred groups of clients arrived, and the sales office was packed and bustling, fueled by the media Fang Yue had invited in advance. The flow of people remained roughly the same over the following days, and the dozens of salespeople were kept busy. Even a few dozen orders per person was considered a small number.
Fang Yue looked happy, but felt a little depressed after doing the math.
She has a sales area of 200,000 square meters, with nearly 2,000 houses of various sizes. The average total price is about 350,000 square meters. If she sells them quickly, she can earn 700 million yuan. If she delays a little and waits for the average price to rise, the limit is to be able to sell nearly 900 million yuan by the middle of the year or the end of the year.
Although the land acquisition cost and construction cost are much cheaper than the land in CY District that Lin Ruoyan bought, the total profit gap is also too large.
Lin Ruoyan's sales area is a full 100,000 square meters. At the current price of just over 40,000 yuan per square meter, could she have sold over 4 billion yuan? Her property is twice as large as others, yet she's selling for less than a quarter of the price. Her only consolation is the speed of sales. Time is money, and she'll already have 300 to 400 million yuan in cash in the first month. This money will help her repay her bank loan and allow her to continue acquiring land and developing new projects.
Now that she had enough money on hand with the repayment, Fang Yue called Lin Ruoyan to ask her to buy a house.
Lin Ruoyan said truthfully: "It was sold out in February."
Fang Yue’s first reaction was that Lin Ruoyan was lying and bragging, but this kind of news is easy to verify in the industry, and it would be even more worthless if it was exposed, so what Lin Ruoyan said was the truth.
Oh my god, how could such an expensive house be sold out so quickly? Are there so many rich people in the country? She thought so and asked.
Lin Ruoyan explained, "Some of our clients are overseas Chinese. Our project is in the CY district, so it's easy to apply for export qualifications. However, domestic purchasing power is quite strong, and we didn't expect to sell everything so quickly."
Fang Yue couldn't bring herself to say something like, "When Lin Ruoyan develops another luxury house, she'll leave one for her." She simply congratulated him and hung up. In an instant, the good mood she felt about the hot sales on her side vanished.
It's a shame. Fang Yue also wanted to sell her own project at a higher price, but the location didn't support it. Furthermore, in her opinion, the more expensive the property, the harder it would be to sell, and the slower it would sell, which didn't meet her needs for quick sales and quick returns.
Who knew that Lin Ruoyan's project not only sold at the highest price in Beijing, but also sold out so quickly.
Fang Yue put down the phone but was not giving up. She arranged for her men to check the sales revenue of the luxury housing project. She was shocked by the investigation. Judging from the tax calculation, the cumulative sales of this project when it was liquidated was as high as 5.5 billion, and it was likely more.
The key point is that many customers did not buy the houses with loans, but paid in full for multiple properties, which is outrageous. The sales proceeds were received in the same month, without having to wait for the long cycle of bank loans.
Just taking the luxury house project as an example, Lin Ruoyan bought the land for 80 million yuan. Even if the construction cost was more than 20,000 yuan per side or even more, with an investment of more than 2 billion yuan, Lin Ruoyan still made more than 2 billion yuan.
Moreover, how could the inflated construction costs really be that high? Civil engineering costs were a maximum of 3,000 to 5,000 yuan, and the decoration was said to be 10,000 yuan, but half of that is probably inflated. Large-scale procurement of various materials was very cheap, so the final cost was probably only 1 billion yuan.
She made more than 3 billion yuan from a project covering an area of 100,000 square meters, and it was all her own capital with no bank debt. The profit was equivalent to the profit from three or five projects. It is really enviable and admirable.
In Fang Yue's opinion, in this round of secret competition, she no longer had any chance of winning worth bragging about.
Of course, that was only compared to Lin Ruoyan. Compared to the competing projects Fang Yue had initially identified, Fang Yue's project was of superior quality, boasting the exquisite workmanship of Southern Construction, and its sales office was also very respectable and very popular. Its affordable price and high-quality experience elevated the aesthetic standards of similar clients.
Therefore, in addition to the Dax District, the projects she is currently planning in Fengt District have also come to fruition, and she has already opened up the situation in Beijing.
Lin Ruoyan saw through the media that Fang Yue's project was a hot seller when it first launched, with more than half of the 2,000 houses sold in the first month. Seeing that it would be no problem to clear the sales in two months, she sent a sincere congratulatory text message.
Fang Yue was no longer sarcastic, and she didn't even dare to ask Lin Ruoyan to come and see the project. The sales office she had meticulously crafted was incomparable to the sales office that Lin Ruoyan, who had the money to buy a building in the Second Ring Road and renovate it, had built.
At this moment, she felt that she must continue to maintain a good relationship with Lin Ruoyan, and by the way, find out where else she wanted to do projects, and then see if there were any opportunities in the corresponding areas.
Continue read on readnovelmtl.com
