Chapter 219: Good things should not be lost
This payment and "sales" model has multiple benefits.
If a member decides to purchase the five-year service package of "Four Plus One", they pay the fee in advance. This fee will of course include the cost of the instrument itself, the cost of the supporting personnel services, and of course the profit.
For operators, the risk is extremely low, all profits are received in advance, and they can hire people and rent office space with confidence.
Customers are often offered a free year-long trial. This kind of free trial further highlights the quality of the product, and the price shouldn't be too low to justify the product's positioning.
People are very concerned about their children's myopia and are trying every possible way to protect their eyesight. However, there are a wide variety of products on the market for treating myopia, including electromagnetic therapy, massage therapy, Chinese herbal medicine, ice packs, and ear patches. These range from a few dozen yuan to over a thousand yuan, but with a mixed bag of options, few are truly effective.
Once the pipeline for myopia treatment devices is successfully established and various positive case feedback is readily available, the continued profitability of this product in the future will definitely be stable and efficient.
Both of them are professionals. Once they understood Lin Ruoyan's meaning, they were able to quickly leverage their practical experience to their advantage. After the pricing system was determined, they discussed innovative marketing methods for the products and had a lot of fun talking about it.
After listening to a few words, Lin Ruoyan left with peace of mind.
That is the long-term plan for the myopia treatment device. In the near future, we need to find a suitable hospital to contact and cooperate with.
The two partners at the health checkup center are excellent resources, able to introduce reliable hospitals. Furthermore, the center has expanded to five new locations, essentially covering the entire main urban area. The health checkup company has also partnered with the City X Education Bureau. They frequently organize free eye exams at schools. The Class A hospital where the two partners work also has an ophthalmology department, so finding connections for relevant research projects shouldn't be difficult.
After making efforts from multiple parties to broaden the research topic pipeline, the myopia treatment device rental service system was rolled out. The service center added eye examination and glasses fitting services and operated in conjunction with the physical examination center. This series of business projects were connected into one line.
After taking care of the marketing of the myopia treatment device, Lin Ruoyan turned to ask about the short-term profitable product development at the medical device company.
The medical device company is located in the Dax Biomedicine Industrial Park. Lin Ruoyan decided to go there in person to see the progress.
According to feedback from the park's operating company, all twelve buildings in Phase I have been leased, and Phase II is currently under construction, with over a dozen companies already pre-booked to move in. With a significant workload for both operations and construction, the on-site team of fewer than ten people has already collected millions in management fees. This doesn't include the profits from construction, but rather the profits earned by the so-called sub-landlords, who profit from wholesale purchases and retail sales.
Lin Ruoyan is not paying much attention to the light asset operation yet. Qin Shuang is in charge of this matter. There are monthly reports, so she is relieved.
This time, she came to see the development of the park and whether the companies that have moved in are thriving; secondly, she heard that medical beauty products have been developed, and that prototypes of high-end facial cleansers and photorejuvenation devices have been made, combined with domestic brand cosmeceuticals. She said she must experience them for herself.
In fact, the technical difficulty of these devices is very small. The R&D team spent a longer time conducting target customer research and optimizing and improving the appearance, shape, color, etc. of the equipment.
To be worthy of the needs of a high-end beauty salon, all equipment must look very high-tech and expensive at first glance, no matter how much it costs. The expensive patents must make it look like ordinary people cannot afford it.
The operating instructions must be user-friendly, suitable for salon staff, without requiring complex training. Although the equipment is domestically produced, it must be clearly labeled in foreign language, emphasizing that the product is derived from Chinese technology, developed and refined, and tested on Chinese women's skin. Ultimately, if the user's needs are to be met, the presentation should be unpretentious.
In addition, according to Lin Ruoyan's idea, there are two product sets, one for domestic high-end beauty salons, and the other for overseas product development.
Asians have naturally delicate skin, with small pores and little hair. Many women's skin doesn't change noticeably between their twenties and forties, with no visible wrinkles at all. This is something foreign women envy.
The cosmeceuticals made from traditional Chinese formulas, combined with high-tech equipment, can help foreign women achieve skin as perfect as that of Asian women. Naturally, foreign beauty salons will be interested in this.
In order to promote the relevant equipment, Li Yiqi has contacted several beauty salons in Country Y and invited them to her laboratory to experience the prototype. She also personally shared her experience.
Although Li Yiqi does not have the natural beauty of Lin Ruoyan, she is still a southern beauty with fair skin. In the eyes of Europeans, her appearance and figure are more like a minor.
She rarely uses makeup, only for important events. She uses only domestically produced skincare products. Her skin brightened even more brightly in Country Y, where it's often cloudy and rainy. It's as if some kind of magical oriental magic has preserved her youthful beauty.
The pharmaceutical cosmetics and high-tech equipment she personally recommended naturally made several beauty salon managers very excited.
Their clients are mostly wealthy, high-class ladies with a traditional aristocratic aesthetic, who naturally can't resist the allure of Eastern magic. Unfortunately, Western skin is so rough that thick foundation can't hide wrinkles. Surgery, such as face lifts and liposuction, is expensive and risky, and certainly not as appealing as this seemingly gentle, regular maintenance regimen.
Li Yiqi pulled the retired technicians from Country Y to introduce the product. With the reputation of the R&D team of the famous medical school in Country Y, there would naturally be no room for criticism on the technology.
The heads of beauty salons rushed to order the equipment and hoped to get Li Yiqi to endorse it and print it in the customer manual. To do so, they offered Li Yiqi the benefits of the highest honor membership, and as long as she went to their beauty salon for treatment, all the treatments would be half price.
Li Yiqi naturally wouldn't refuse a real-life endorsement to promote the product, but Lin's also has a film and television entertainment company, with many young actresses there. Wouldn't they be more eager to endorse and advertise? For such a good opportunity, she would of course consider the interests of the group.
So a call was made to Lin Ruoyan, who immediately asked Feng Qiang to arrange for the selection of candidates. They could be print models or perform product promotions at beauty salons in Country Y. Female artists with good skin could participate.
The female artists on Lao Dai's staff were immediately excited. Hana had originally said she would introduce some auditions in North America, but Asian actors were often discriminated against there and weren't very popular.
In Europe, being a model for advertisements or endorsing products is a great way to make money, and it doesn't require much acting, making it a perfect fit for newcomers. If you become famous, you'll be approached by other brands like cosmetics and luxury goods, and you'll be featured in famous magazines, and your financial future will be limitless.
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