Chapter 242 Winter Vacation Trip
While South Korea and other island nations have been influenced by Western cultural trends, they actually share many fundamental philosophies with Chinese people, such as buying a house and the college entrance exam. South Korea's college entrance exam is among the most competitive in the world, with many students attending cram schools late into the night, not just in high school but also in elementary school, hoping to change their fate by attending university years later.
Beauty is also a priority for women in both countries. South Korea is a leader in plastic surgery, and the high-end beauty market is controlled by chaebols, making it difficult for outsiders to enter.
Go websites and web games are asset-light businesses that rely mainly on online operations, making them easy to enter. However, when it comes to physical goods, they also rely on the type of equipment and instruments in the business premises. If you don’t work with local chaebols, it will be difficult to make progress.
Especially in places where national self-esteem is strong, localization can be recognized.
Lin Ruoyan assigned this task to the marketing department, asking them to conduct research first and not rush into anything. Judging by revenue, the overseas digital entertainment and domestic real estate industries are currently generating the most revenue, so they need to capitalize on these opportunities to maximize their profits. Everything else is just a side benefit.
After waiting for more than ten years, the real estate industry declined, and her new energy and medical equipment sectors gradually matured. She just needed to seek stability.
Wait, I seem to have forgotten something. The project in Bowa will also see repayment within two years. If this part is done well, it will be another 2 billion in profit, and the book turnover will be 4 billion, which will extend her life for many more years.
Lin Ruoyan hadn't expected to find herself imagining what life would be like ten years from now at the end of the year. This year's revenue and the expected earnings for the next few years had given her enough confidence to survive.
However, after a few days of happiness, Lin Ruoyan received bad news.
Someone in South Korea was making a knockoff beauty device. The marketing department had originally intended to find a South Korean distributor, but unexpectedly stumbled upon this. It turns out this counterfeiter had first seen the device in a high-end European salon, used it through shady means, and then disassembled it, repackaged it, and tried to rebrand it as a local brand.
The funny thing is that since there are no cheap processing factories in South Korea, this person actually thought of finding a cheap small factory in mainland China to produce the product, then put his own brand on it. He then turned it into a high-end South Korean product and tried to export it back to mainland China, earning several times the price.
Lin Ruoyan had long known that South Koreans were unreliable. This was the reason she hesitated about whether to enter this market. She didn't expect them to steal so quickly this time, copying everything without changing the core, and shamelessly trying to make money from Chinese people at a high price. She was really pissed off.
"Sue them, using a company registered in Europe. Besides, we originally registered our technology patents worldwide, including in South Korea, so they should be able to find out. This is infringement. Spend money on hiring the best lawyers and bankrupt this thief. Make an example of him."
It was inevitable that this type of beauty device would be copied. Even Chinese counterfeiters often have some innovation in their products, and they often lower their prices to promote them. South Koreans are treating Chinese consumers like fools, so we can only fight back.
Lin Ruoyan thought that even if they could open up the South Korean market, legitimate products would still have to sell for three times as much, even more than in Europe. South Korean capitalists were only interested in profit anyway, and they didn't care about exploiting their own people. European brands would surely have a strong market in the eyes of those South Koreans who worshipped foreign things.
During the winter vacation of 2004, Lin Ruoyan took her son to Singapore for vacation.
The project on S Island had already begun. She came to the project team to show her support, and secondly, the weather was very good in winter, so she could go swimming without any problems.
I entered the cabin wearing a down jacket, and when I got off the plane, I put on shorts and short sleeves, a sun hat and sunglasses. I looked up and saw the bright sunshine, and looked around at the lush greenery, and my mood became brighter.
In particular, Ling Sida did not show up again, and the reception team this time was replaced by the same team of Lin Real Estate that was working on the Lion City project.
The project manager was a fat man in his forties with an engineering background. He was not interviewed immediately because the Human Resources Department gave priority to younger candidates and those with higher academic qualifications like Zhou Quan.
The current project manager has a bachelor's degree in civil engineering and doesn't speak Y fluently, but a translator will be enough. We need his other abilities, not necessarily his spoken Y.
The people in charge of design and marketing are younger, all under 30 years old, handsome men and beautiful women, full of energy. After coming here, they actively develop related businesses and are usually very busy.
Lin Ruoyan had originally intended this vacation to be a private getaway with her children, with the chance to visit the project company. However, the company treated her like a visiting executive, treating her like a celebrity. The core team even snuck out of their busy schedules to greet her at the airport. This made Lin Ruoyan feel a bit guilty. After all, she hadn't really contributed anything to the project, except for the initial land acquisition, when it was Mr. Zheng who initiated the talks with her.
This project on Island S focused on luxury homes. All the same tactics were employed in China, with the addition of unique touches reminiscent of European aristocratic circles to enhance class attributes, making it more suitable for a place like Singapore, which is heavily influenced by European culture. Lin Ruoyan was no longer directly involved in other aspects, including product positioning and design; she simply listened to the final draft report.
The reason is that the team has matured, especially in the field of luxury homes. The real estate company has a deep understanding of how to make more money, how to embody dignity, how to grasp the mainstream fashion, and how to create a more expensive feeling at a relatively cheap cost. They already have their own set of theories.
Lin Ruoyan didn't even have the heart to listen to the project progress report. She just had a meal with everyone, and then took her baby and Lu Wei back to the hotel.
Last time, Lu Wei was also there with him, and this time there was just a little boy reading quietly.
In addition, Lu Wei got married, but she did not really become a housewife. Instead, she began to conceive of establishing a female bodyguard business unit under her husband's bodyguard company, recruiting skilled female bodyguards, providing them with advanced training, and focusing on providing personal bodyguard services to various wealthy women.
Previously, there were very few female bodyguards in the bodyguard company, and they were not the focus of training. Now she has to insist on training and designing relevant courses more suitable for female bodyguards, which is actually very busy. If it weren't for Lin Ruoyan asking Lu Wei, other customers would not be able to ask Lu Wei to personally take action for personal protection.
"That guy went to Africa." Lu Wei suddenly brought it up for some reason.
"Well." Lin Ruoyan said, "What do you mean by telling me this news?"
"Africa has beautiful scenery. When will Mr. Lin go there for vacation? Lion City is still too small. There are also places in Africa with pleasant climates."
Lin Ruoyan knew this, of course. However, traveling from China to Africa requires not only visas but also various vaccinations, which typically take over a month to prepare for, as many vaccines require continuous medication or multiple injections to be effective. After completing all vaccinations, one receives a small yellow vaccination certificate, which is required for travel to certain African countries. Traveling to Africa without these vaccines would be completely irresponsible for one's own safety.
Vaccinations for adults are fine, but many vaccines are not suitable for children. That's why Lin Ruoyan didn't plan to send her son to Africa for a few years. She wanted to wait until he was a little older.
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