Chapter 259 Hangzhou Luxury Housing Project
Lu Gan's daughter has been admitted to Z University in Hangzhou, and the family plans to settle down in Hangzhou. If the company can develop a luxury housing project in Hangzhou at this time, they will buy one or two and settle here for a long time.
In Lu Gan's own words, "My daughter spent four years on undergraduate studies, two or three years on a master's, and if she's willing to study, another three to five years on a doctorate. That's nearly ten years in total. It's only natural for me to buy a house and settle down here. I can also bring my wife and parents-in-law over so I can balance my family and career."
At the beginning, Lu Gan had ordered a house in the CY luxury housing project, intending to buy it with a loan. However, the client later begged him to pay a premium of 2 million, so he reluctantly sold it.
From the moment he acquired the land in Hangzhou this time, he decided to buy himself a large apartment and live here in his retirement in the future.
"Where's the land?" Lin Ruoyan knew Hangzhou would soon become a quasi-first-tier city. The original book mentioned that some wealthy southern businessmen would buy property there. Compared to Shanghai's high housing prices, this place boasts historical sites and was once the capital, as well as world-renowned tourist attractions like West Lake Lingyin Temple and the Qiantang River Tide, making it a perfect place for long-term residence.
Except for the winter and summer, which are a little bit difficult, but with the help of technology, we can use heating in winter and air conditioning in summer. If you live in the mountains and waters, it is much more comfortable than ordinary houses.
Hangzhou naturally has the potential to build luxury homes.
"It's in Fenghuang Mountain, Yuhang," Lu Gan said. "Didn't we have a hotel project in Yuhang before? The relevant departments, including the municipal government, have seen the progress. Later, I organized a group to visit the castle mansions in Shanghai. After they came back, they thought, why not build a mansion like that in Hangzhou? After all, there's no shortage of wealthy people in the south. The project in Shanghai attracts wealthy people from all over the world, but 18 units is still too few. Hangzhou's target is the wealthy in China, so the scope will be wider."
Lin Ruoyan nodded: "Then how much land can we get and how much money can we get?"
"The land under discussion is about 450 mu, located on the hillside. It's much larger than the plots in Shanghai, and the scenery is particularly beautiful. I've been to the site and the price is not low, but the floor area ratio is very low, only about 0.3. The overall package is 200 million yuan, and our internal research shows that it is definitely for villas."
Lin Ruoyan said: "Since you have studied it, let's talk about positioning."
Lu Gan called the head of the branch's design department. Lin Ruoyan was the highly skilled young woman who had been one of the first to arrive in Hangzhou. She now held the helm of the design department. For technical support, they had hired experienced experts from the local design institute, but when it came to positioning and planning, they still had to rely on the younger generation.
The director of the design department gave a brief report on the company's recent research results.
Lin Ruoyan understood that, according to the project's planning, it was destined for high-end villas, with unit sizes currently ranging between two categories: over 400 square meters and around 800 to 900 square meters. This was primarily due to their thorough market research, which concluded that there was still a ceiling for the total price. Those with truly higher purchasing power had moved to Shanghai or Beijing, so those willing to invest in such a large property in Hangzhou would still consider the total price.
Lin Ruoyan said with a little concern: "It seems that the location is quite far from the city center, more than ten kilometers away."
The design director replied, "Indeed, although the overall plot ratio is 0.3, we've done some calculations and found that if all the houses were large villas, the yards would still be a bit small. In the 1990s, Hangzhou sold large villas worth tens of millions of yuan. When we went to investigate, we found that the plot ratios were even lower, and the yards were particularly large and impressive. The people who live there don't work during the week, so the husband of the family might live in an upscale residential complex in the city for work and return to his large suburban home on weekends."
Lin Ruoyan sensed that everyone's thinking was still stuck in the past. Previously, the CY luxury homes in Beijing and the castle-like mansions in Shanghai were essentially similar products piled together, with no significant disparity between high- and low-spec units or large and small units within the community. That's because the entire community is very small, with only a hundred or so units in total, and the small footprint makes it necessary to maintain the luxury theme with purity.
The 450-acre land is located on the hillside with both mountainous and riverside landscapes, and the span of the land itself is relatively large, which means that this product may be richer.
Since locals like villas with large courtyards, we will produce a batch of top-quality villas with large courtyards. Other types of villas with less large courtyards will be built in stages down the mountain.
Thinking of this, Lin Ruoyan said, "Since it's mountainous land, we need to divide the plots into different levels. For the large mansions on the mountain, around 1,000 square meters, we'll have ten or eight units, each with a yard of five or six acres, designed to resemble the layout of a large manor or a large garden like the ones in Suzhou City. Then, the main units will be 400 to 500 square meters, a little below these luxury properties, and will also have mountain or water views. For more exquisite courtyards, one or two acres will be enough. Finally, we'll build one or two apartments in a well-connected area near the main hall."
Lu Gan and the design director were both stunned.
Lin Ruoyan explained: "Do you think the apartment is embarrassing and can't be sold? Or that it lowers the taste of the luxury residential complex?"
Lu Gan usually looked at the most expensive villa projects in Hangzhou. Aside from the 1990s, when villa complexes were paired with apartment buildings, there were no such designs after that. From a sales perspective, this combination seemed unfair to those living in villa complexes. "Mr. Lin, villa complex owners place a lot of importance on the concept of community. If there's an apartment building right next to the entrance, and it's in the same complex, people will think the villa isn't upscale enough."
Lin Ruoyan smiled: "You are looking at a small-scale community, right? The high-low matching of apartments and villas that are too close to each other has also lowered the value of the villas themselves.
Our project has inherent advantages: it's surrounded by mountains, which naturally divide the terrain into different levels. Villas are situated on the mountain, enjoying a superior position. Also, who says our apartment buildings need to be located in the same courtyard as the villas? They must be surrounded by walls, and the demographics of the apartment building owners must be carefully selected. With kindergartens and schools nearby, we're targeting high-caliber individuals who want to upgrade and become neighbors in the villa complex. The unit price is also higher than for regular residential properties.
"The area around our project isn't a desolate mountain or wilderness; it's a normal town. There are neighbors here, and there are buildings of all styles. So what if the apartment is at the foot of the mountain and the villa is on the mountain?"
The design director understood and praised, "Yes, the apartment building can increase its floor area ratio a bit, so that our villa can have a bigger yard."
Lin Ruoyan affirmed the design director's understanding. "That's right. I want to truly realize the concept of mountain living ecology. Whether it's a unit priced at 400-500 yuan or around 1,000 yuan, the yard is unprecedentedly large. The beautiful scenery and large yard are the selling points. There are many architectural styles to consider. After all, our large yard provides good privacy, and the neighboring houses are completely invisible. Whether the client prefers a Chinese courtyard or a Western-style manor, there are options. In the future, we will also sell it with decoration and a fully furnished yard."
Lu Gan wasn't worried about the design. He now understood Mr. Lin's brilliance and asked directly, "Mr. Lin, what's our sales target for the Hangzhou project?"
Lin Ruoyan didn't hesitate and proposed a goal: "Six billion in sales, completed and sold out in about two years, how about that? If you can get a little more floor area ratio, it might be easier to break through 100,000 square meters of sales area."
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