Chapter 81 Elements of a Luxury House
Remembering that this point was also mentioned in the report of the overseas consulting company, Lin Ruoyan immediately asked Zhao Xingxing to contact the consulting company and ask them to recommend a high-end overseas property management company for contact.
Hua Mengmeng volunteered to chat with the property management manager. Although this was Country F, the property management staff were highly skilled. Besides F, they could also speak Y, making communication seamless. Soon, Hua Mengmeng had also established a contact person for the property management company.
Everyone had just been visiting the external hardware facilities of the mansion, but only at this moment did they realize that they should put themselves in the owner's perspective and carefully appreciate what the services include.
Later, when people visited the luxury housing projects that had already been occupied, they noticed that the property butler service was similar to that of a five-star hotel, but without the tension and alienation of welcoming and seeing off guests, and instead had a more familiar feeling of home.
For example, the gardeners and security guards working in luxury homes recognize each owner and politely address them as Mr. or Mrs., making you think they are your own housekeepers. In reality, they are staff from the property management company who provide services for the entire luxury home. Recognizing each owner's appearance is a necessary step in their on-the-job training.
For example, a property manager's services go beyond simply collecting emails and keeping the property safe. They also offer refined housekeeping services of varying levels. They also cover everything from ticket booking to car booking, which is typical of a five-star hotel front desk. Furthermore, they offer more advanced skills such as banquet planning, professional chefs, birthday events, and even exhibition planning—anything the owner requires. If they can't do it themselves, they can hire someone who can. The owner pays for the work themselves, and the money is in their pocket.
These property management services are no longer solely the province of design and engineering. Instead, Lü Gan and his marketing team are documenting various aspects of their services. They're not limited to luxury properties; they've discovered that the property management services offered by ordinary apartment buildings in major cities in developed countries are even more meticulous and attentive than those in China. Even if only one or two people are managing the entire building, they still offer a concierge-like level of service.
You can’t get these insights from looking at pictures in China. You can only experience them firsthand by traveling abroad, entering those buildings in person, and then comparing them with the services of the five-star hotels you have stayed in.
They finally understood the logical basis of some of the rich people's ideas. This is not something they can understand simply by being taught by others.
Of course, the person who gained the most profound insights and the most was Marketing Director Lu Gan. Having previously sold a wide range of properties, he considered himself familiar with wealthy individuals and understood their perspectives. However, seeing a real luxury home completely changed his perspective on sales. He no longer needed to tell clients about the value of the property, but rather to clearly describe the living experience of a luxury home.
He finally understood what luxury housing project clients were most interested in. Beyond the glamorous exterior and interior design, there was also the living experience. He had a clear idea of what these scenes should look like to make clients feel comfortable, and he had a plan for his future sales pitch.
People spend tens of millions on something to buy happiness. Luxury homes are for living and gatherings with friends. These functions can be readily met by luxury homes and property management, freeing owners from the worry of hiring their own servants. This is both convenient and thoughtful. However, villa developments in China largely rely on each homeowner providing their own maids, and overall community service falls far short of what is available overseas. This clearly needs improvement.
During the more than ten hours on the plane back to China, everyone had put aside the work they had done when they came here and were very serious about writing down their thoughts and reflections on the results of the investigation over the past few days.
More specific photo organization and visible data analysis on the project are all done by ordinary employees. The issues that several directors are thinking about have broken away from their previous constraints and reached a new level.
Seeing that her employees had all understood, Lin Ruoyan stopped talking and began to think about talking to people in District X about the policies of the biological industry base after returning to Beijing.
Since she and Li Yiqi had reached a consensus on starting a medical device company, R&D, testing, and production were essential. Li Yiqi already had some conceptual ideas for their main focus, a myopia treatment device. Lin Ruoyan needed to seize her remaining time to lay the groundwork, establish a good foundation, and implement the policy.
Thinking about the important and demanding tasks she would have to do on her return trip, Lin Ruoyan felt more at ease eating, drinking, and having fun on the plane. Furthermore, she had bought expensive gifts for her employees during this European inspection trip. Cosmetics, watches, and bags were essential. Male employees could also get cosmetics. Those with wives could give them to their wives, while those without wives could keep them for their girlfriends.
However, Hao Heshan and Lin Mengxi's gifts were more unique. Hao Heshan didn't accept the usual gifts; instead, he had his eye on a cutting-edge European server, roughly the same price as a luxury watch. He felt the watch was useless, so he replaced it with this. Lin Mengxi, still young and unimpressed by luxury watches, requested her mother buy him a variety of original foreign-language books.
These things are not cheap. European publications are very expensive. Hardcover books can easily cost thousands of yuan each. It costs tens of thousands just to buy books, and it will cost several thousand more to pack up these heavy luggage and ship them back to China.
There are many empty cabinets in the newly renovated courtyard house. The main courtyard is a private study room specially used by Lin Mengxi. The books bought this time will not be enough to fill them up. I guess I will have to go to Xi D Book Building to buy more later.
Speaking of these books, Lin Ruoyan had another inspiration. She called Zhao Xingxing and Lu Gan together and proposed a theme for their mansion club. In China, wealthy individuals these days generally have their roots in business, and traditional Chinese values respect scholars and knowledge. If you have money, you should read. A library was essential within the club to showcase the scholarly character of the family.
In the future, when clients arrive at the sales office, they should be greeted by a scholarly atmosphere. Souvenirs shouldn't be vulgar; they should be both expensive and stylish. The "Four Treasures of the Study" should be complemented by a mobile phone. Project brochures should also be written by a master, emphasizing that both the text and illustrations are pleasing to the eye and elegant.
Lu Gan had brought a notebook with him, which he had just bought before leaving the country, and he was already filling up the last few pages. The inspiration and creativity that Mr. Lin provided at any given moment was enough for Lu Gan to write marketing copy when he returned.
When all the people in the real estate company returned to China, they were so excited that they couldn't wait to go to the company to work overtime overnight to transform the results of the overseas inspection into the key content of the next stage of work for the department.
The employees in the President's Office are not professionals, but they used to be receptionists, drivers, and handymen. How could they have ever experienced such a luxurious travel with public funds?
A multi-country European tour, enriched with experience and expensive souvenirs, completely transformed their perspectives, fostering a strong desire for a better future and boosting their loyalty to the company to unprecedented heights. They formed a clear understanding of Lin's Real Estate's strength, believing it was the right model for a luxury real estate company.
They were also told that in the future, when the company releases specific sales information for luxury homes, all employees can obtain the data, and as long as they introduce clients and close the deal, their commission will be the same as that of sales staff.
That's a luxury property. Even with a 0.5% commission, a single sale would earn tens or even hundreds of thousands of yuan, equivalent to several years' salary for an average worker. And they were so close to such a high income.
Continue read on readnovelmtl.com
