Chapter 96 Kindergarten is not enough
After further introduction, they found that the design details, facades, landscapes and renderings of fine decoration in public areas of this luxury housing project were all very exquisite, and the clubhouse also highlighted the oriental charm of the scholarly family.
This set of promotional brochures is written in three languages: Chinese, Japanese and Korean. It looks very high-end and is comparable to the high-end style of international sales of luxury homes in Country F's cities.
It felt like being in a developed country's metropolis, listening to a presentation about international luxury homes. Undoubtedly, such high-quality commercial housing projects are rare in developing countries.
The brochure also briefly introduced the apartment types and decoration styles, but did not expand on them. After all, such highly professional materials were for paying customers to see, and at the moment, these people were just getting a preliminary understanding of the project's quality.
Lu Gan had personally traveled abroad and experienced how international salespeople expressed their selling points. Now he could perform the selling points with passion and emotion, touching the hearts of these people.
Just the information presented was enough to intrigue several school directors, who began inquiring about purchasing a property. Lu Gan then displayed his foreign sales license, deliberately acting pretentiously, and instructed the on-site salesperson to register interested customers before arranging an appointment for a detailed discussion.
Today we are talking about the international kindergarten, not a formal sales reception. Moreover, the final version of the unit pricing for each room still needs to be approved by General Manager Lin, so he did not talk about it all at once to avoid being seen as overshadowing the main event.
However, the more he hid the item, the more valuable it seemed, and the more interested the customer became.
Several school directors reviewed the kindergarten's location, model, and blueprints and agreed it was indeed suitable, though the kindergarten was a bit small. Lin Ruoyan explained that she had good connections with the relevant departments in both the CY and X districts and could indirectly inquire about potential land suitable for an international school.
This reminded several school directors. They had previously not built their own school buildings, but rather rented suitable structures or partnered with developers. Their strengths lay in teaching management and customer relationship management. They also had no plans to buy land and build buildings themselves, but they were open to partnerships.
This model isn't new; Fang Yue and Thomas had discussed a similar approach. Fang Yue's project in southern Taiwan was located on a large plot of land, with a primary and secondary school facilities. However, due to the location, it wasn't suitable for local public schools. She considered bringing in an international school to enhance the project's appeal. However, Fang Yue's own investment wasn't substantial enough, yet she wanted to maximize the profits. The two sides needed further negotiation, and a cooperation agreement was never signed.
The International Education Group has a set of standard requirements for school layout. Apart from that, it does not interfere too much with the style and appearance of the building, as long as it is coordinated with the surrounding area.
Lin Ruoyan had come across a similar project in the real world, which was an international school built by her company.
The school also only contributes a portion of the cost, primarily responsible for establishing the teaching and student recruitment systems, while the larger portion of the construction costs are funded by the partners. However, for the landowners and construction investors, it is certainly not just about providing money. What interests are they pursuing?
The project itself was located in a beautiful suburban area, with no reputable public schools nearby. They only managed to attract high-end buyers by adding value. Besides the high-quality housing, they also had an agreement with an international school, offering preferential admission to this renowned international school to all owners of the project.
In those days, high-quality international schools were hard to come by. Many wealthy families didn't want their children to endure twelve years of arduous study to get into the narrowly defined Gaokao (National College Entrance Examination). Some simply sent their children abroad from a young age, while others hoped to experience international curriculum in China, making it easier to apply to foreign universities in the future.
Therefore, well-known private education brands and international education groups have never had to worry about student recruitment, especially for education groups that are registered abroad and have agreements with certain foreign universities.
The education group that Thomas belongs to adopts the European and American curriculum system, covering from kindergarten to high school, and uses original textbooks from countries M and Y. It has abundant teaching staff, and the teachers must have graduated from prestigious universities with overseas education backgrounds.
Although Lin Ruoyan didn't plan to send her son to an international school, considering the prevailing thinking of the wealthy during the time described in the novel, she felt an investment in one would be a win-win. She also understood the ins and outs of building an international school, as her real-world project experience meant she knew the ins and outs of it. Building an international school takes less time than building a luxury home, and even with fully furnished delivery, the construction costs are significantly lower.
This is negotiable. At least for now, the kindergarten and the schools that this education group already has in Beijing can work out an agreement with this luxury housing project. For example, if the buyer becomes the owner of her luxury home, he or she will have priority admission to the international school under the education group. This will definitely increase the price of the luxury home.
As soon as she mentioned it briefly, Lu Gan took over the topic. She didn't have to worry about anything from then on. The marketing department was much more proactive than her and was eager to fully tap the benefits brought by this international education group.
As for collaborating on running elementary and middle schools beyond the kindergarten, that still requires securing suitable land. This isn't something you can just rush into; you need to get more information from the district.
Lin Ruoyan left Thomas and the others at the sales office, hosted by Hua Mengmeng and Lu Gan, and left first on the pretext of meeting with him.
This was not her excuse, but she really had an event to attend.
Feng Qiang and his colleagues from the Construction Approval Department have been visiting relevant departments in the CY District recently. The project approval and construction procedures have been gradually carried out, and it is necessary to establish good relations with relevant leaders.
Lin Ruoyan herself didn't enjoy socializing. If there were any events in the CY District, she usually asked Feng Qiang to attend, giving him the title of Deputy General Manager of a real estate company to make things easier for her to explain. However, she occasionally attended important events herself to show her commitment to the district.
Just like today's event.
She returned to the courtyard, changed into her evening attire, got into her luxury car, and arrived at the CY District Committee's contracted hotel, which she had often visited before.
This time, the CY District held an event where the district invited more than a dozen real estate companies to announce their recent development plans.
Most of these real estate companies are state-owned enterprises, and their scale is far beyond the reach of a small company like Lin Ruoyan's. Furthermore, they don't primarily sell residential properties; most of them have previously developed office buildings, hotels, and shopping malls in the CBD. In short, they're no ordinary companies.
Small businesses shouldn't have a role in today's event. Lin Ruoyan's 800 million real estate company is a dwarf compared to those giants. The invitation was definitely a gesture of kindness from the CY District Committee.
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