Chapter 198 Professional House Speculation Group
After resolving these issues, Lin Ruoyan originally planned to travel to the surrounding cities, no, to investigate the relevant market conditions.
Unexpectedly, Cui Xuan brought his wife to visit again and invited her to a party for wealthy wives. The venue was in Hangzhou, at the boutique hotel owned by Lin Ruoyan.
It turned out that Lu Gan had invited Cui Xuan and his wife to visit a boutique hotel in Yuhang. The couple, who were originally from the south, naturally liked this kind of quaint hotel, so they later invited their friends to stay there.
Cui Xuan's wife is from Wencheng. Many people in her family are engaged in business and have traveled all over the country. Even professional housewives are very knowledgeable. When their husbands earn money, the wives do not spend it squanderly, but use the money for various investments to make profits.
For example, in the past few years, people were speculating in land. In recent years, they found that housing prices in first-tier cities have been on the rise, so they started to engage in the new real estate speculation business.
However, most properties in China are currently pre-sale, and there's a high risk of uncertainty about whether the property will actually be built, the quality of the construction, and the potential for future appreciation. Therefore, before the wives' real estate speculation group considers a project, they will seek insider information from their connections.
They had heard about the luxury homes in Beijing's CY district some time ago, and initially weren't too optimistic. After all, the total price was too high. If they all bought one together, they wondered if they could sell it in the future. Unexpectedly, their hesitation meant they couldn't even grab a unit for 5 million yuan. They missed the opportunity, and now the units they had bought into have been sold out.
Later, this group of people went around looking for some high-end houses in Shanghai. When they heard that Lin Ruoyan was coming to Hangzhou, they quickly booked the hotel opened by Mr. Lin and held an event there, hoping that Mr. Lin could give them some advice.
For example, Mr. Lin's project in Yicheng also includes residential and office buildings. If I could acquire that and sell it in about a year, would it be profitable?
In a few years, policies will be tightened, and it will be impossible to buy multiple units in many residential projects without local household registration, so professional real estate speculation groups have been active in recent years.
Lin Ruoyan also wanted to use them to sell the goods, but not the project in Yicheng. The growth rate there was still limited. She was actually more confident in the xx New City in Hebei Province.
After all, if the xx new city model group wants to become popular overnight, it will not achieve the desired effect by relying solely on the gradual accumulation of naturally coming customers. It is necessary to use marketing methods and some external forces to create momentum.
Sitting in the VIP reception room of her own boutique hotel, after chatting with these wealthy ladies in gold and silver for a while, Lin Ruoyan introduced the topic to everyone's concern: "If you are interested in Yicheng, you are welcome to go there, but the potential for future appreciation is definitely not as great as first-tier cities like Shanghai.
I'm in XX New Town, Hebei Province, near Beijing. They're about to launch a new group of innovative courtyard villas. You can think of them as connected single-family homes. In short, these homes are low-priced and are targeted at the upstarts in first-tier cities like Beijing. They have great potential, will appreciate quickly, and won't be a hassle to sell.
Someone asked curiously, "Even if the total price of a villa is low, it should be at least two or three million, right?"
Lin Ruoyan smiled. "This is a product I secretly developed with a master. It's a 100-square-meter villa, each with a yard, roof, and land, just like a foreign town. It's within a 30-kilometer drive from Beijing's Second Ring Road, which is a pretty good location. A villa costs one million yuan, and in the future, the entire development will have a construction area of one million yuan. It's a new industrial city around Beijing."
Talk about industry to northerners, and they're bound to have a vague concept. But in the south, especially along the coast, it's different. Every household is eager to open their own factory, and the concept of industry is deeply rooted in people's minds. Everyone knows how industry drives economic development. And isn't a new, one-million-yuan villa better than a high-rise in Shanghai?
There are still few villas in Shanghai. The high-quality houses that can be speculated are basically some high-rise buildings along the river. The really good ones are sold out as soon as they are launched, and the not-so-good ones are either too expensive or the products are really not good.
Therefore, the quality of the projects developed by General Manager Lin is impeccable. They have seen it with their own eyes, and they are not expensive. Everyone can easily afford to buy one or two sets.
So Lin Ruoyan had a great time communicating with everyone and invited everyone to visit her sales office in the Second Ring Road in Beijing some other day.
Construction is still in full swing at the XX New Town project in Hebei Province, and the sales office, located in the heart of the town and featuring a planned exhibition hall, clubhouse, and other functions, hasn't been unveiled soon. So, in Beijing, Lin Ruoyan's former luxury sales office has opened a new display area for the XX New Town's courtyard villas. They've created elaborate large models, printed beautiful brochures, and combined them with some real-life shots of European towns, creating a truly captivating experience.
In addition, the luxury home sales office was originally renovated at great expense, and now the model room can be modified to become a courtyard villa model, with some small landscapes added inside. In short, customers who come here will definitely have a value-for-money experience.
It's only one million yuan per unit. As long as this sales office is open to the public, it will definitely be extremely popular. It will be unable to accommodate all the customers from the Financial Street alone.
When it comes to real estate speculation, the current sales director Jiang Fang is more adept than Lin Ruoyan. Lin Ruoyan called her and asked her to entertain the wives of Wencheng well, and she knew how to arrange it.
Lin's Real Estate has more than just residential properties to sell; it also has a wide range of hotel properties. A single membership card offers discounts for all types of needs, from tourism to business. For those looking to invest in a chain, a single share of just a few tens of thousands is a great bargain.
By the way, let’s just talk about the concept of a ski resort. As a result, a lot of membership cards have been sold before the ski resort and the hotel next to it are even built.
Ever since Lin Ruoyan met these serious wives of wealthy businessmen, what they usually talk about in the Penguin group is not only how to make money and socialize, but also various beauty and hairdressing experiences.
This was an inspiration. She returned to the Dax Biopharmaceutical Base in Beijing and convened a meeting with her company's core team. The domestic technical team was already in place, led by a key researcher who had studied abroad in Country Y and had been recruited by Li Yiqi. This person, determined to return to China for development, had directly taken on the responsibility of building the domestic technical platform.
A serious myopia treatment device must be developed. This technical backbone also kept saying that they needed to do something else to cater to the market, otherwise he would feel uneasy because the company had no income in the past two years.
Lin Ruoyan talked about the two paths in the meeting with everyone: "Choose, do you want to make money from women or make money from children?"
People doing scientific research are confused.
Lin Ruoyan explained, "It's easiest to make money from women and children in this world. If medical equipment is too specialized, people will only use it when they are sick and go to the hospital, and the market will be narrow. The project we are focusing on will definitely require us to spend time overcoming technical difficulties. For short-term profits, we have to consider developing equipment with lower technical requirements."
"Boss Lin, are we going to research cosmetics?"
"We can consider cosmeceuticals and related equipment. For example, using some kind of electric massage device can help people wash their faces, so that the effects of the cosmeceuticals can be better absorbed. Even if we only cooperate with existing cosmeceutical brands and make supporting equipment, there will be profit points in this."
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