Chapter 100 How to Sell a Luxury House
The top official in the Dax District was very discerning. How could Lin Ruoyan know about such a secretive news, such as the international airport that was rumored to be located in their district? This clearly showed that the Lin family must have connections in the city or even higher up, otherwise they wouldn't be so well-informed.
Therefore, what she said might be a weather vane for the city, and the people present listened more seriously and thought more carefully.
Lin Ruoyan didn't care what these people thought. She only focused on paving the way for her real estate company's future. If the X District truly developed a university town, she would also need to secure some prime land nearby. A verbal promise was enough for this matter; she wasn't greedy. After all, the interests of Beijing were complex. She had a piece of the pie. Entering this sector so early already gave her an extra opportunity to make money compared to other companies.
Furthermore, although she was the one who came up with the idea, she didn't take any credit for it. She simply passed on the topic bit by bit, letting them figure it out on their own. The men naturally subconsciously assumed they were the ones making the policy decisions, and they were just being inspired. Lin Ruoyan couldn't say anything about the details, whether they were good or bad, or how to stake out the land or raise the price. She kept quiet and waited patiently for her share of the spoils.
After entertaining the people from District X, Lin Ruoyan informed Thomas that while several school directors were still in Beijing, they should go to District X to show up. After they inspected the situation, they would see if it would work out. That was something they would go and talk about.
Today, only one week into July, Lin Ruoyan has already figured out the big plans and big amounts for spending this month.
First, the acquisition of the factory in Country Y cost over 90 million yuan. We spent 50 million last month, and this month we'll have to pay around 30 million. We also have 4 million to pay to the furniture factory in Guangdong Province. The remaining 50 million yuan is for construction costs on several projects.
The project isn't limited to the luxury homes. Last month, as soon as the construction company signed the contract, the major equipment arrived on the site that same day. The fencing was erected within a day, and the shed was set up within three days. According to the normal schedule, earthwork could have been carried out secretly this month under the pretext of site preparation. Work requires a signed contract and payment, and the underground excavation is a significant amount, so that payment cannot be waived. The sales office also needs to settle a portion of the project payment.
On the design side, the two buildings at the biopharmaceutical base were designed by a European firm specializing in industrial park design. They have built several world-renowned biopharmaceutical parks and have received excellent reviews. Their design fees are high, but their design philosophy is more advanced than domestic ones, and they offer many key design points tailored to biopharmaceutical needs that other firms don't understand. The design contract was negotiated for four million yuan, with 30% of the contract required.
The mansion's construction drawing company needed to settle some of the money, and Qiao Yizi's design fees also needed to be settled. Qiao Yizi's senior sister also agreed to design the model apartment. Their interior design fees were several hundred yuan per square meter, much higher than the construction drawings. Fortunately, the model apartment was not very large.
The total cost of acquiring foreign-funded enterprises, furniture factories, project construction and design is 80 million.
We signed a 20-year lease agreement for educational land in the Cy District. After paying the first two years' rent, the lease will renew annually. All that remained was to find a design firm, complete with a plan and construction drawings, so construction could begin as quickly as possible.
The above matters were completed with more than 7 million yuan, and there is still a shortfall of more than 10 million yuan to make up the 100 million yuan.
Apart from the fixed monthly labor cost expenses, the rest are assigned to the marketing department to bear the spending plan.
Didn't Lu Gan claim that the luxury home sales cost 100 million? The sales office had already cost tens of millions to buy and renovate, and some to rent various shopping mall booths. Now it all depended on him preparing the gifts and promotional materials for the sales office.
Now that all the spending has been planned, Lin Ruoyan feels much more at ease and just waits for the funds to be allocated on time.
At this time, Lin Ruoyan needed to think carefully about how to get the luxury housing project back in advance. Even if other projects could generate income, it would only be tens of millions or millions, which was too small. Only the luxury housing project could actually raise 100 million yuan with just a few units.
She can still clearly prioritize, and her limited brain power must be concentrated in areas she is familiar with, and used more on the most profitable projects.
Call the directors of the Construction Approval Department, Design Department, Engineering Department, Cost Department and Marketing Department to hold a closed-door meeting.
Lin Ruoyan knew that no matter how fast the luxury housing project was going, it would have to wait until the ground was above ground before obtaining a pre-sale permit. However, in order to accommodate at least three parking spaces per household, three underground levels had to be dug. Digging the pit alone took a long time, and then reinforced concrete had to be piled in. Only after the project was completed and passed the relevant inspections could it be considered above ground. The more she thought about this, the more she felt she was running out of time.
Old Jiao's brow furrowed into a frown. He counted on his fingers and said, "The earliest we can get out of the ground is mid-November, before the freezing weather sets in."
Xinqin said: "We can communicate the formalities in advance. The design department provided the drawings early. I can guarantee that the zero-one cover plate will be ready. The pre-sale certificate can be obtained within a week."
Lin Ruoyan calculated her fate and realized that she couldn't wait that long.
She'd been spending the past few months based on a 100 million yuan budget, but in reality, it was several hundred thousand yuan more than that. If anything unexpected happened, she might not have even a 100 million yuan left by November, and she could go bankrupt at any moment. Furthermore, getting a pre-sale permit didn't guarantee the house would actually sell. Even if someone reserved a house, they had to wait for full payment to be deposited into her account.
It would be safer and better to start collecting funds through luxury housing projects in October or earlier, even if it is just a deposit.
Zhao Xingxing from the Design Department assured them, "The drawings are definitely fine. The state-owned enterprise I'm currently working with uses computer-generated drawings. They have four versions of construction drawings, ABCD, to handle approval procedures and construction requirements at different stages. They're basically always available."
The cost department remained silent. They had contracts that needed to be paid for, so they could only find ways to save money. If they wanted to get paid earlier, they had to rely on the marketing department.
Lao Jiao wrote and drew on his notebook, and worked hard to overlap and compress the process of the sub-process again and again. However, he also had to consider the possible increase in costs by squeezing more people into the construction team. Money is needed to speed up the process.
The air conditioner in the room wasn't very hot, but Lu Gan's forehead was drenched in sweat, and his shirt was almost soaked. Everyone was looking at him, intentionally or unintentionally, and he was naturally nervous.
During the interview, he tried to please Mr. Lin and mentioned the sales volume of the 100,000 square meter luxury house as 5 billion without blinking an eye. It was obviously too late to regret it now.
Other departments all spend money, and the next highlight will definitely be how his marketing department can collect the money in advance and quickly.
Lu Gan had fallen into countless traps before, having tried and failed numerous flashy marketing tactics. However, the project he was trying to sell was one of the most expensive in China, and there weren't many examples to draw on. How could he satisfy his boss's demands?
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