Every once in a while she would go to the factory to check on the progress of Miss Helen's crown.
Jiang Yan would report to her about the factory every week, and Yu Mei would also give her the jewelry store's daily sales report for the week.
Apart from the opening day, the two big orders from Cheng Jingyi and Mu Tingchen alone amounted to over 100 million.
Including transactions from other customers, the total turnover on the opening day was more than HK$136 million.
The turnover during normal times is around hundreds of thousands to millions.
The turnover exceeded 10 million in a week.
This is a huge profit for Yan Ning. After all, apart from labor costs and some gems and metals that are not available in the space and need to be purchased, the rest is pure profit.
The jewelry styles in Yanning Jewelry Store are unique in Hong Kong.
Her store also has some rare and precious jade gemstones that are not available in other jewelry stores.
In addition, Yan Ning won the first prize in the Paris Jewelry Competition.
The ladies and young ladies in Hong Kong spread the news from one person to another, and then to a hundred, so that her jewelry store was frequented by these rich ladies every day.
More than a month later, Jiang Yan sent news that other jewelry stores in Hong Kong began to sell gold jewelry with the same styles as those in her store.
Moreover, the gold jewelry sold in those jewelry stores is cheaper than in her shop, which has diverted some customers.
But there is nothing we can do about it.
Yan Ning can only seize the time to innovate and make others unable to keep up with her pace.
Yan Ning picked a time to go to the store.
When I got to the store, business was pretty good.
There were four or five customers trying on jewelry at the gold jewelry counter, and there were also two customers at the jade jewelry counter.
Yan Ning called the store manager Yu Mei to the lounge and instructed:
"Go print out a sign that says 'No Photography Allowed in This Store' and put it in a prominent place in the store.
In the future, if customers come into the store with cameras, we must clearly inform them.
The store can temporarily keep their cameras, but no one is allowed to take photos in the store."
It is impossible to prevent imitation and plagiarism. Anyone who knows the business can basically tell these styles at a glance.
If taking photos is prohibited, it would be difficult for other companies to copy the design and produce the same details.
Yu Mei nodded, "Okay, Mr. Yan, I'll go to the advertising company to print a logo when I'm not busy later."
After walking around the store, Yan Ning went to the processing factory to deliver the design drawings.
She called the three goldsmiths together and said, "The gold jewelry styles in our store have been copied by other jewelry stores in Hong Kong.
The styles of gold jewelry on the market now are almost identical to those in our store.”
Master Jin said: "This is also a matter of time. The craftsmanship of making gold jewelry is the same as the old three.
It’s just that the style and pattern are different, so it’s easy to copy.”
Yan Ning nodded slightly and handed the design to Master Jin, "What we can do now is to speed up the pace of innovation and improve the details and quality of the gold jewelry.
Only in this way can we gain a firm foothold in the jewelry industry and establish our brand.”
Master Jin nodded and said, "Don't worry, Mr. Yan, I will strictly control the quality."
After giving the instructions, Yan Ning left the factory.
The vehicle was driving at a constant speed on the road. Yan Ning leaned on the backrest of the back seat, thinking about the enamel painting craft in his mind.
Enamel gold jewelry made of enamel and gold is also very exquisite and charming.
There are three types of enamel: painted enamel, cloisonné enamel, and champlevé enamel.
There is definitely no one in Hong Kong who can make enamel, so we have to go back to the mainland to find this craftsman.
Especially before the liberation of Beijing, there were craftsmen who specialized in making enamel for the palace.
By then, the jewelry stores in Hong Kong will not be able to imitate it for a while.
Yan Ning thought that next time he returned to the mainland, he could ask someone to help him find out.
Back at the Ning family, Yan Ning entered the living room and Butler Li handed her a package.
"Miss San, I received this this afternoon. It's a package sent to you from Paris, France."
Yan Ning took it and looked at the shipping address, which was the receiving address Lucia had given before.
She opened the package and found some photos and a letter inside.
Lucia said in the letter that she had held a grand wedding in a famous hotel in Paris some time ago.
The wedding attracted everyone's attention that day. Not only French celebrities, but also some well-known European stars were present.
Lucia's wedding was reported by major entertainment magazines and television news in Europe.
She and her husband put on a pair of wedding rings with special meaning for each other at the wedding ceremony.
The wedding rings witnessed their new beginning.
After the wedding, Lucia had several close friends in the entertainment industry and people of status who asked her about the designer who would design her wedding ring.
After Lucia said that the designer was the winner of the first prize in the Paris Jewelry Competition.
Those people all wanted Lucia to introduce this designer to them and wanted her to design jewelry for them.
Lucia said she couldn't refuse, so she wrote to ask if she could give Yan Ning's contact information to her friends.
The photos sent with the letter were photos of Lucia and her husband exchanging rings, as well as several close-ups of rings on their hands.
In the photo, Lucia is wearing a white wedding dress with a long train and looks stunningly beautiful.
Lucia wore the 20-carat red diamond ring on her fair and slender middle finger, tightly clasping her other hand with the men's ring.
Lucia had previously invited Yan Ning to attend her wedding, but the journey was too long and Yan Ning was too lazy to go, so he politely declined.
Yan Ning thought about it, called Lucia, and told her that she could give her contact information to her friends.
However, she also depends on fate to choose the design object.
A few days later, when Ning Jiayan returned home for dinner, he mentioned that the filming of "Drunken Master" had been completed.
The editing will begin shortly, and after post-production is complete it will be ready for review.
Yan Ning asked them to speed up as much as possible, preferably to pass the review before October, and schedule the release date for October 1st.
Afterwards, she mentioned several ways to promote the movie and asked Ning Jiayan to arrange someone to do it.
After chatting for a while, Yan Ning thought of something, "Brother, does our Ning family have its own cinema chain?"
Ning Jiayan shook his head and secretly glanced at Mr. Ning, "No, when I first started this film and television company, no one in my family agreed.
Later, it was my elder sister who invested in and supported me to open Ningheng Films.
The investment in a cinema is too huge, I definitely can’t handle it by myself.”
Yan Ning said seriously: "Now I think this way, while this movie has not yet been released and it has not become popular, Ning Heng Film and Television has not yet become too popular,
We can develop several cinema chains of our own, which will only benefit us and not harm us.
Otherwise, if we wait until the movie box office is a big hit before considering the cinema chain, we may offend several major film companies in Hong Kong.
No matter how good the movie we make is, if there is no theater to schedule it for you, we will be helpless.
If we had our own cinema chain, we would at least have a plan for dealing with the situation.”
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