Printing technology has also developed from woodblock printing to movable type printing and now movable type cylinder printing. However, the water wheel is not stable enough to drive it, so manpower is still needed to turn the cylinder. However, it is also many times faster than plate printing, and is particularly suitable for mass printing.

Wang Zheng put down the thick stack of newspapers in his hand, nodded, and smiled at the three Li Xian brothers and Wang Ping'an siblings sitting opposite him: "The general direction is correct, but the wording is too old-fashioned and formulaic."

Li Dan frowned and said unhappily, "It was those Confucian teachers who asked me to do so. I said I didn't understand, and they told me to study hard."

Li Xian thought for a moment and said, "Wouldn't it make people feel that the writing is too straightforward, too casual?"

Since ancient times, scholars have paid attention to profound meanings and liked to show off their literary talent. They wished that their articles would be beautiful and last forever. They even disdained to pass on their knowledge to ordinary people.

What Li Xian actually meant was to express a question of style, and he said this just to save face for Wang Zheng.

Wang Zheng didn't take it seriously. He pondered for a moment and said with a smile, "Then let's run two newspapers, one for Confucianism and one for Chongqing University. They can be managed and operated separately. It's just right that the traditional and simplified Chinese can be published separately. Besides, competition is a good thing for any business activity."

In such fragmented and limited time, what they need is to feel happy from simple, easy-to-understand and straightforward texts, which can help them relax their body and mind. It would be even better if they could add some useful knowledge.

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In the end, both traditional and simplified Chinese were printed on it, and the other aspects of the text and layout were deadlocked for a whole day. What could have been decided in a few days ended up taking ten days. The disciples also felt that it would be better to separate them. "

Li Xian pondered for a moment and said, "Of course, the interesting ones are the strange stories, but they are just interesting. After all, reading them too much is useless. However, the Analects is the words of the sage that can be repeatedly pondered and studied."

On that day, from morning to night in Guanzhong area, 200,000 copies of Chongqing Journal were sold, while only less than 10,000 copies of Confucian Journal were sold.

"Why are there such huge differences in sales of two identical newspapers?"

Li Xian said cheerfully, "After the new year, I will be thirteen years old, so it's time for me to do something. I also think that the barren land in the southwest can be managed."

Li Xian's newspaper had to wait a long time. The newspaper in Chang'an started its first edition three days later. A newspaper with five pages was priced at three cents, with a profit of one cent. It was printed twice every ten days.

At Wang Zheng's request, Chongqing Journal printed one million copies at one time, and the traditional Chinese version of Confucian Journal also printed the same number.

Wang Zheng smiled, looked at Li Xian and asked, "Are you in such a hurry?"

Li Xian looked puzzled.

Li Xian was talking about places like Yunnan, Guizhou and Guangdong.

Wang Zheng nodded and smiled, "Then tell His Majesty and His Majesty, and the students from Yuzhou will try their best to support you when the time comes."

Wang Zheng nodded and said with a smile: "It is indeed possible to operate there, but the river has a large drop in elevation and it is not close to the sea, so it is quite difficult to operate there."

Li Xian looked at Li Xian with some surprise, which meant that Li Xian had not discussed this decision with others.

Li Xian pondered for a moment, then continued, "I want to open a blackboard newspaper branch near Lingqu Canal, so that we can cover the Xiangjiang River and Pearl River basins.

The sales volume of Chongqing Journal increased from less than four million copies to more than five million copies.

Li Xian smiled confidently and said, "With the steep gate and the large reservoir, as long as we can ensure that the bulk goods can be easily transported, I have confidence. After all, there must be some good things in such a large area. If that doesn't work, we can always raise more livestock, chickens and ducks. The most important thing is that the place is not crowded."

"Yeah, why is that?" Li Xian was very puzzled.

Three days later, a small number of copies of the Chongqing Journal needed to be reprinted, but there was no movement on the Confucian Journal. Of the 100,000 copies of the Confucian Journal originally reserved for Guanzhong, only more than 80,000 copies were left.

Your Highness, do you know why? Could it be that the people don’t know that there are great truths in those classics and that they can benefit greatly from them?”

Wang Zheng nodded and said with a smile: "Yes, Confucian classics and Taoist classics, including Buddhist scriptures, even my Yuxue encyclopedia and advanced mathematics chapters, these are all good books that can be read repeatedly.

Wang Zheng laughed immediately when he heard the news. It is not a good idea to make arrangements based on the actual situation and to keep comparing with others.

Wang Zheng sighed and asked, "Your Highness, do you think the Analects is more interesting, or the strange stories?"

Two days later, the Confucian Newspaper changed its version to simplified Chinese and the printing quantity was cautiously increased to 500,000 copies. However, after another five days, the total sales volume not only did not increase, but instead dropped from 100,000 copies to 80,000 copies.

Li Xian was overjoyed and bowed, saying, "Thank you, sir."

Li Xian nodded and said with a smile: "Those Confucian scholars did have such a plan. When we were typeset, they argued for a long time just over which font to use.

Wang Zheng immediately asked for another two million copies to be printed, but this time the Confucian Journal did not follow suit.

Wang Zheng smiled and explained: "Because time is also a kind of cost, people are busy making a living all day, so their free time is not only scarce, but also very scattered.

Together with the Yellow River and Huai River basins covered by Chang'an, the newspaper can basically cover the entire Tang Dynasty. At the same time, I can also take care of some things in Hong Kong. What do you think, sir?"

Instead of spending time figuring out what the words in the newspaper mean after a tiring day, that would be too difficult for them.

Your Highness, have you forgotten the original intention of publishing a newspaper?"

Li Xian pondered for a moment and said, "I haven't forgotten that the main purpose of the teacher asking us to publish a newspaper is to let the people know the government's decrees and guide the people's public opinion."

Wang Zheng nodded and said with a smile: "Even though there are students from Yuzhou traveling around the world to study, there are still many people in the Tang Dynasty who are illiterate.

For these people, let alone buying Confucian newspapers, even if someone took a Confucian newspaper and read it to them, they would not necessarily understand what it meant. "