Chapter 363: Book me a high-end hotel room
After a pause, Feng Niannian continued:
"If you want to achieve the same sales volume of Jiaotong University and USTC before New Year's Day as you told me before, and have the stores have a good reputation among customers around them, then you must start decorating now and get them up and running within two weeks. Otherwise, it will be impossible to do it before New Year's Day."
"Well, I know. So let's start decorating the remaining five stores now, and let all the construction teams work overtime to complete the work. They will be paid an extra ten dollars per hour for overtime."
"Huh?! Boss, are you crazy? You're working overtime to finish it, but we don't have a single extra penny in our account!"
Feng Niannian widened her eyes.
But Xia Tian smiled slightly and sat on the chair:
"I'm not crazy. I just transferred 4.5 million to the company account. It will probably take some time for it to arrive. But the first few renovations you made were all advance payments. Now use the remaining funds on hand as advance payments for the remaining five."
"What? Four and a half million!!!"
Feng Niannian's eyes widened even more, and her tone became louder.
Everyone who was busy in d510 couldn't help but look up at Feng Niannian and Xia Tian.
Feng Niannian knew that she had said something wrong, so she smiled apologetically to everyone, then lowered her voice, still sounding surprised:
"Boss, are you trying to save your life? I know you are anxious to expand your business and want to make Chayu a well-known brand, but you can't rob a bank!"
Xia Tian reached out his hand and flicked Feng Niannian's forehead, saying unhappily, "Who robbed the bank? I got all this money from legitimate channels."
"I don't believe it! Our biggest financial sponsor is Mr. Jiang, and he's not willing to make additional investments. Where else can you get so much money? Bank loans don't get approved so quickly, you must have robbed the bank in a rage!"
Feng Niannian felt a little pain from Xia Tian's playing, and tears were already welling up in her eyes.
But her eyes were still as determined as when she joined the party. She always believed that Xia Tian was going to rob a bank.
She couldn't help but put her hands in her pockets, even preparing to call the police at any time.
She even had a very wild imagination and had already thought of herself sending Xia Tian to prison. Xia Tian looked at her with resentment, and then she said righteously:
"Boss, we are a legitimate company and we cannot do such illegal things! Don't worry, I will take care of the company and the boss's wife for you. When you get out, we will make it bigger and stronger!"
But Xia Tian pulled her out of her middle school fantasy:
"I told you to watch less casual anime, but you refused to listen. What on earth are you thinking about all day? I made this money from selling Bitcoins. It's all my assets, including my wife's money."
“Bitcoin? Boss, you’re also into this?!”
Luo Dongkai, who was sitting next to him, couldn't help but interrupt when he heard the word "Bitcoin".
As a veteran Internet user and IT personnel, I am naturally very sensitive to things on the Internet.
The price of Bitcoin has skyrocketed in recent days, and some netizens who often pay attention to these virtual currencies are still discussing this issue very actively.
However, the people who can play with these are all very wealthy bigwigs, and people like Luo Dongkai can only watch and discuss at most.
"Well, I bought some in the first half of the year, but then I forgot about it. I recently went online and found that the price was rising very fast, so I sold it last night."
Xia Tian narrated the story very calmly.
But Luo Dongkai stretched his neck and felt extremely surprised.
Four and a half million!
If you can make 4.5 million by reselling Bitcoin, then you must have spent at least hundreds of thousands to buy it.
Now the boss actually said that he forgot about it after buying it. What the hell is this?
It's so inhumane!
Xia Tian didn't dwell on this topic too much. After all, this was the money he earned by taking advantage of the information gap of his rebirth.
If I talk too much and reveal my identity, I might end up on the research bench soon.
"Boss, if we have so much money, then the next branches will be able to open very smoothly!"
“Well, after the renovation of these stores is completed, you can talk to the planning department and ask them to upgrade the packaging of Chayu’s milk tea. With a budget of increasing the price by 80 cents per cup of milk tea, make the packaging as high-end and simple as possible.
In addition, a batch of new products will continue to be launched. The prices of these new products will all be increased by two yuan, and all will use new packaging. As for those old products, after the old packaging is used up, they will also use new packaging. After that, Chayu will gradually move towards a high-end style. ”
Feng Niannian frowned and immediately asked her own question: "Boss, isn't this wrong? If you want to go for the high-end route, shouldn't you raise the price of the new product a little more? Because Chayu's milk tea is now very affordable. If you go for the high-end route, first of all, the price is not right, and it is also easy to lose the accumulated users. The plan to build word-of-mouth may be ruined."
"No, I mean to only create high-end milk tea, but not enter the high-end market. You and I both understand the principle of small profits but quick turnover, and this is exactly what I want. But small profits but quick turnover will easily lead to the brand becoming popular and becoming labeled as cheap.
So, what we need to do is to make the milk tea look high-end enough and taste as close to the milk tea in the high-end market as possible. In this way, we not only maintain affordable prices, but also gain customers in the high-end market.
And why would I only raise the prices of new products? In this way, customers who like to drink the old products will not have too many complaints. After all, the milk tea they often buy has not increased in price, and they have even launched better-looking packaging.
At this time, the price of the new product is higher than before. Even customers with little business acumen will feel that the new product itself is worth the price. In this way, the plan to build up word-of-mouth can be completed as usual without any criticism. ”
Xia Tian told Feng Niannian the plan in one breath.
Feng Niannian also listened very carefully. When it came to some important steps, she would quickly take out the notes she carried with her and write a draft with a pen.
Now, she is familiar with all the secretary's work and processes.
"I understand, boss. I'll go sort out the work and arrange it right away."
Xia Tian nodded, and suddenly seemed to remember something:
"Um... By the way, help me book a high-end hotel room, a room with a king-size bed, the kind that couples can go to."
Feng Niannian widened her eyes, horrified.
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