Chapter 502: Free Gift, It's Heart-Stirring
The small wooden house halfway up the mountain had everything one needed, but anyone who might cause trouble was cleverly kept out by Xu Yu.
Every morning, those who had received specific instructions the night before would rush to where they should go, get what they should have, and bring the people in charge of that area up the mountain. After Sang Zhixia and Xu Yu had breakfast, they would go their separate ways.
Xu Yu was still busy with things that he was not comfortable talking about.
Sang Zhixia started with the brushes made in the workshop.
When deciding to produce this batch of brushes, Sang Zhixia did not specify their specific uses, but only described their general appearance. After making a satisfactory style, he began mass production.
The first batch of boxed goods was sent up the mountain.
The man in charge of the brushes bowed his head slightly and said respectfully, "According to the boss's instructions, the brushes are divided into three sizes: large, medium and small. Two hundred of each type have been made. The ones left in the workshop are exactly the same quality as the ones you have in your hands. There is absolutely no mistake."
Sang Zhixia slid her fingertips over the soft edge of the brush, fiddling with the bristles and said, "Are you all installed?"
"Everything has been packed and is just waiting for your instructions."
These brushes were made according to Sang Zhixia's wishes. The bristles were made extremely soft and could not remove any stains. They were also not suitable for painting.
Before Sang Zhixia specifically explained the whereabouts of these brushes, others really had no way of guessing what they were used for.
Sang Zhixia pressed her palm down slightly, signaling him to wait on the side. She looked at Aunt Xie with a smile, "Aunt Xie, have you made any progress on your end?"
Aunt Xie took out the small box she had brought with her, opened it, and took out the items inside one by one. She placed them on the table and said, "This is the first batch developed according to the ancient recipe. There are five types in total. I chose one and brought it here. Would you like to take a look first?"
Sang Zhixia is usually too lazy to put on makeup, as she thinks it is troublesome and unnecessary.
But there are many female elders in the family, and Sang Zhixia has inevitably learned a lot of knowledge about beauty and skin care through osmosis, which comes in handy now.
The five kinds of cosmetics that Aunt Xie brought included a beauty-enhancing jade powder, a pearl face powder, and three different colors of rouge creams.
Sang Zhixia first opened the rouge box and dipped a little on her fingertips, then blended it on the back of her hand to see the translucency of the color. She said in surprise, "You know what, this looks a lot smoother than the usual ones, and the color is brighter too."
Aunt Xie lowered her head and said, "The rouge paste uses Poria cocos juice as its base, and also adds licorice, wild ginseng and other nourishing ingredients. Flower juices are also extracted to adjust the color intensity. The resulting product is more delicate. If you use it regularly on your lips and face, you will never make a mistake."
Being able to make something and sell it once is not a skill. Being able to make people remember it and buy it a second or third time because it is so useful is a real achievement.
Aunt Xie comes from a family of fragrant herbs, and with various lost ancient recipes as her basis, the finished products she creates with a little thought are far superior to most of those sold on the street.
Seeing Sang Zhixia's satisfied look, Aunt Xie whispered, "But Boss, although our products are good, the cost is also high. Compared to the ordinary cosmetics sold outside for a dozen coins a box, our prices can't reach that level."
Ancient prescriptions are rare and good things, but the various secret recipes recorded in them are also a real luxury.
Poria cocos and wild ginseng are common items, and pearl ganoderma are used as the base.
With such huge expenditure, if the selling price is low, it would be a waste of time.
Sang Zhixia had guessed this would happen and said without any surprise, "Being expensive has its advantages. As long as our products are good, we won't have to worry about not finding buyers."
"If you don't believe me, Aunt Xie, think about our soap flowers?"
The styles and names of soap flowers have reached new heights thanks to the ingenuity of the people. There are many names and varieties, and even the fragrance and what kind of clothes they are suitable for are listed clearly, making it easy to see at a glance.
People who enter the store may just want to buy one or two soap flowers at first, but when they finally leave the store, they may have bought a few extra clothes from Aunt Xu's Embroidery Shop, and even small items like handkerchiefs. The prices are high, but there is no problem finding a place to buy them.
Aunt Xie thought about it and realized that it was indeed the case. She went forward to help Sang Zhixia open the box of beauty powder. Just as she was about to say that she could take a handkerchief and fold it to apply the powder, she saw Sang Zhixia pick up the brush on the table.
The brush is made with a bulged tip, and it looks like a soft cloud held at the fingertips.
Sang Zhixia tried dipping the brush into the box of jade powder, shook her wrist lightly, and then swept it across the back of her hand. The pink rouge marks on the back of her hand were immediately covered by a layer of white.
Aunt Xie blinked in surprise. Sang Zhixia tried a few more times and smiled with satisfaction: "It seems that my plan was right. This method is feasible."
The finished brushes can be used with various cosmetics on the face, which saves the trouble of using a handkerchief wrapped in cotton to wipe the face, and the brushes can be sold together with the powder.
The person who sent the brush was stunned. Sang Zhixia raised an eyebrow and said, "From now on, this will no longer be called a brush. It will be called a makeup brush."
"All the makeup brushes from the handicraft workshop will be sent to Taohua Noodles. Once they are ready, they will be packaged together with the beauty powder and pearl powder for sale."
Sang Zhixia assigned a group of people to Aunt Xie and even invested a large sum of money to have them develop ancient formula cosmetics. His purpose was not just to get some new things for himself.
Therefore, when Aunt Xie clearly stated that it could be done, Sang Zhixia asked people to prepare to open a rouge shop, named Taohuamian, and just wait for the goods to be put on the shelves.
Aunt Xie understood Sang Zhixia's meaning in the blink of an eye and asked with a smile, "Then, according to you, how should the price of the makeup powder and makeup brush set be determined?"
"The makeup brushes are free at first. Buy a box of makeup powder and we'll give you a makeup brush for free."
Sang Zhixia raised her index finger and waved it left and right, then said slowly, "Making a brush isn't easy, but this is a new product after all, so it won't sell very well in a short time, so we have to think of another way."
No need to pay first, just give it away for free.
Give away a part of it, and when this part is sold and its effectiveness is reflected in the hands of the buyers, the convenience and benefits of makeup brushes will naturally be self-evident.
By that time, they don’t need to shout at the top of their lungs, and some people will take the initiative to ask people who come to their door to buy.
Play the long game to catch big fish, and open up more channels to promote future sales.
Only in this way can we see long-term results.
Aunt Xie's eyes flashed with understanding, and she said, "I've taken note of what you said."
"I'll go back and rush to get the first batch of goods ready. Once they're ready and before they're put on the shelves, I'll spread the word about giving away makeup brushes and powder to get the market going."
This was the route I took when selling soap flowers, and now it was a familiar route to pick them up again.
Sang Zhixia was not worried about this and said with a smile, "Then I'll have to trouble Aunt Xie."
"But remember to make it clear that the free makeup brushes we're giving away are only the first batch, limited to 600 pieces. Once these 500 are gone, the additional ones will cost 50 cents each."
Appropriate stimulation is the origin of business. A proper clamor makes the things in your hands appear more valuable, so you don't have to worry about the lack of customers on the opening day.
As for the pricing of the various items in Peach Blossom Noodles...
Sang Zhixia looked at the list of secret recipes on the table and said, "Well, Aunt Xie, please find some time later to calculate the total cost and the amount allocated to each box. I'll review it and then make a decision."
It is unrealistic to set prices based on empty words. We must always find a similar basis before raising prices arbitrarily.
Otherwise, if you brag about it, you will feel less confident, right?
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