Chapter 610 Who wouldn’t be panicked after seeing this?
Although the things Xu Yu asked for in the letter he sent home for the first time were very unexpected, it was just a small thing and was not worth taking seriously at all.
Sang Zhixia was worried that he was in a hurry to get it, so less than two hours after receiving the letter, she prepared everything he needed in double the quantity and sent a special person to deliver it that night.
In addition to the necessities on the list, some spare clothes for Xu Yu were also sent along.
Perhaps considering that Xu Yu should not dress too conspicuously in the military camp, Sang Zhixia prepared some ordinary clothes whose materials could not be identified. The styles were mainly smooth and elegant black, without many accessories.
The most special ones are two boxes of sugar made by Sangzhixia using ground tea powder.
Because Xu Yu didn't like sweet food, the amount of syrup was reduced a lot, and the taste was mostly the elegant green tea with a lingering bitter aftertaste.
If it is not convenient to make tea in the camp, it might be nice to pop a couple of sugar cubes with tea powder in your mouth occasionally to refresh yourself.
After sending out all the prepared items, Sang Zhixia rubbed his brows and regained his composure, saying, indistinguishable from emotion, "This won't work."
The two stewards standing in front of her lowered their heads in shame, and the room was silent.
Although Xu Minghui is very capable, no matter how much a person's energy is divided, the number of things he can handle is very limited.
Regarding the several shops opened in the royal city, Xu Minghui only specified what to make and sell in the initial stage, but he did not have the energy to manage the subsequent operations, so he left everything to the designated manager.
However, none of these managers were born or raised in Lingnan. They were all outsiders who were transferred from other places along with Xu Minghui.
It took more than a year, and although the shop was set up, it could be seen from the account books in hand that these outsiders did not grasp the lifeline of the local people in Lingnan.
So not only did I not make any money, I was losing money.
Sang Zhixia slowly leaned back in her chair, looked at the restaurant manager and said, "Tell me, what are the main dishes in the restaurant? Where is the chef? What is the chef's specialty?"
"When we go back to the boss's house, the kitchen is an important place, so the cook we use is the one we brought from the northwest."
"This guy is great at cooking braised dishes and pickled vegetables. He also has two dim sum chefs who are good at making Huaiyang dim sum and Huaiyang cuisine."
Braised vegetables, Huaiyang cuisine...
Sang Zhixia couldn't help but laugh: "Anything else?"
The steward hesitated and said, "No more."
"We don't have many customers coming to Tianxiangju every day. We have three cooks and two and a half can be idle every day. We really can't afford to support more."
Sang Zhixia shook her head, not knowing whether to laugh or cry, and turned to look at the manager of another soap flower shop: "What about you?"
"Boss, I'm worried about people over there too."
The manager said bitterly, "Soap flowers used to sell very well in the northwest. Before I came here, I had great ambitions, thinking that I could open up a new world in Lingnan, but..."
"But even though we copied the model of the first store in the northwest and created a lot of lively scenes afterwards, sales were still not very good."
Soap flower is a special consumable, as it is mainly consumed by dog owners.
However, no matter how beautifully the packaging of the expensive soap flowers is, no one is interested in them when they are placed on the shelves.
Although the ladies of the wealthy families in the royal city have been captured and become loyal customers, a careful study of the account books will reveal that the frequency of their purchases is too low.
A piece of soap flower can last for three to five months after it is sold. When repeat customers come again, they can buy another piece and it can last for another half a year!
Consumables were sold at such a low frequency, and the store was deserted and in a very depressed state because they couldn't sell out the low-priced goods in large quantities.
Similar situations to these two places include the granary, the rouge shop, and even the embroidery shop that Second Aunt Xu is eager to open, and the winery run by Third Uncle Xu.
In other words, the experience they gained in the northwest directly put them in a helpless situation after they took over Lingnan.
If you open a shop and the items on the shelves cannot be sold, and the goods cannot be converted into money within a certain period of time, it is only a matter of time before the shop closes down.
Aunt Xu, who was sitting next to her, rested her hand on her forehead and sighed, "You can't blame the manager for not thinking of a solution. The main thing is that it's really frustrating."
Second Aunt Xu's embroidery shop had been open for over a month, and the publicity and sales pitch were exactly the same as when they first opened it in the northwest. She had expected business to boom quickly, but...
Second Aunt Xu smiled bitterly and said, "Xia Xia, you didn't see it. I bought a three-story building to open an embroidery shop. In total, I have piled up goods worth hundreds of thousands of silver coins."
"But seven or eight embroiderers doze off with their needles every day, and I'm just wandering around guarding the counter. No one comes in."
"It's not good at the tavern either."
Uncle Xu went around trying to promote his own fine wine.
Aunt Xu learned that Sang Zhixia had rushed into town today to join in the fun and sighed, "Stronger liquors are usually very popular. Our previous brews couldn't keep up with the speed of orders, so we've been so busy."
"But since we arrived in Lingnan, we can't sell our signature liquor anymore."
"This batch of wine was transported from a wine cellar in the northwest with great effort. The grain used for brewing and the storage time were absolutely sufficient, but they just won't buy it."
Uncle Xu was like a peddler walking around the streets, carrying two people and jars of wine to ask people to taste them for free, hoping to make a name for his good stuff.
But in reality...
Most people spit it out after taking a sip. The owners of major restaurants and pubs frowned and tried it, but also waved their hands and said no.
How come such a good thing can’t be sold?
Everyone was genuinely doubtful and worried.
After listening for a while, Sang Zhixia couldn't help but ask, "Is it possible that the folk customs and styles of Lingnan and Northwest China are quite different?"
Everyone, still worried, looked up. Sang Zhixia said helplessly, "When we do business, we always have to make plans based on local conditions."
"Lingnan is hot and humid, so the food there is shunned by greasy and heavy foods, and is more spicy and sour. But the north is different."
"The Northwest is cold, so the food must be rich in oil and salt, with thick oil and red sauce. Otherwise, it will not satisfy your hunger and will not be able to withstand the cold winter."
"Huaiyang cuisine is light, and the dim sum is sweet. These dishes have nothing to do with what the locals usually eat. Occasionally someone might try them for fun, but after trying them, they will definitely not come back next time."
How can local cuisine remain unchanged when it enters other fields?
Sang Zhixia thought about how she came in sweating during lunch, and the steward gave an order, and stewed chicken, braised pork elbow, and braised fish were immediately placed on the table. She shook her head in a helpless manner.
"Honestly, I'm so hot. If you could just give me a bowl of plum soup without ice, or a bowl of cold water, that would be better than a table full of delicious fish and meat."
It's so hot, and the table is covered with greasy food. Who wouldn't feel anxious when seeing this?
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