Although he didn't know why the Xu Group wanted to deal with him, since they had already taken action, it would be rude not to reciprocate. He had to teach them a lesson.
In just one day, Si Mingyu obtained all the information about the Xu Group from the company.
The Xu Group owns an advertising and media agency that covers many fields such as film and television advertising, print advertising, and a publishing organization. Most importantly, it also owns a small cinema chain, which is valued at more than 16 billion yuan.
In the field of entertainment, it has a film and television company and an audio-visual company, with a total valuation of more than 3 billion.
The valuations of several MCN agencies do not exceed 2 billion, but have now been taken away by Si Mingyu in one wave.
The remaining assets turned out to be several office buildings. The 3 billion yuan used to acquire Peacock Feather Cosmetics Company was borrowed using the real estate as collateral.
It turns out that Xu Zhirui's ancestral home is a native of Shanghai. During the time of his father Xu Yuande, the economy boomed and his family was relocated, making him one of the first people to become rich.
With this initial investment, Xu Yuande didn't sit back and relax, but instead took advantage of this favorable wind to start a business. Xu Yuande was an employee of an old advertising company in Shanghai, and was very familiar with this system, so the business he started was also related to this industry. Unexpectedly, he really made it big and strong.
Of course, it is reasonable to buy property after having money. Xu Yuande first bought a few houses, then bought more after they were demolished, and then used the money from the demolition to buy an office in a building.
The housing prices in Shanghai at that time were worlds apart from the current ones. It is no exaggeration to say that if you give anyone a chance to go back to Shanghai more than ten years ago to buy a house, he will say that he will buy ten houses even if he has to borrow money.
Of course, the market value of Xu Group is close to 30 billion, but that is the market value after all, and it will be affected by stock price fluctuations. If the price per share increases by one dollar, the market value will increase a lot.
Since Xu Group was a listed company, simply driving down the stock price would cause the other party to suffer huge losses. However, this wasn't a problem for Si Mingyu at all, as the people at his asset management company and Dongshen Wealth were very familiar with such operations.
The most important thing is that he has money, and it's cash. Don't forget that he still has over 12 billion in his secret account. With nearly half of the Xu Group's market value invested, winning is inevitable. However, how to do it in the end depends on the professionals.
Since Peacock Feather Cosmetics Company is involved, Si Mingyu has to talk about the matter with Zhang Ningxi. Otherwise, once a war breaks out, the Xu Group may have to sacrifice its own shares and sell off Peacock Feather Cosmetics Company in order to save itself. Wouldn't that affect his wife's pocket money?
As a result, as soon as this matter was mentioned, Zhang Ningxi found something wrong. She was such a smart person. She contacted Xu Zhirui and thought about how he tried to chat with her but was ignored. Then she took into account the signing ceremony that she was required to attend. The cause of this matter might have been Xu Zhirui's fault.
She shared her guess with Si Mingyu, and they both agreed that this was more or less the case. Zhang Ningxi then called Reba again, asking her if Xu Zhirui had approached her about her after she left the signing ceremony.
As soon as Reba heard this, she knew something had happened, otherwise why would Zhang Ningxi call to ask this? She immediately told the truth and said that Xu Zhirui had indeed asked, and she also told him the relationship between Zhang Ningxi and Si Mingyu.
Okay, now we have found the reason.
You still dare to think about my wife? How can I let this go unless I shut down the Xu Group?
Si Mingyu picked up the phone and called Gu Shuanghui and Wang Jianguo to share his thoughts. It wasn't that he needed to consult his elders for everything, but his status had changed. In the eyes of those in the know, his relationship with the two elders was unusual. As the saying goes, "a single move can affect the entire body," he had to inform them of any major moves in advance.
As for the company, he talked to Luo Jinghui about it but he didn't take it seriously. He said that you are already a mature core employee of the company, and you should learn to handle such small matters yourself in the future. If there is any problem, the company will cover you.
Finally, he called Song Yanming and said, "I have borrowed 12 billion in cash from somewhere else. From now on, you should put other businesses aside. You only have one mission: to take down the Xu Group."
If Xu Zhirui had mentioned this to his father Xu Yuande before taking action, the situation would not have reached this point.
Because Xu Yuande had met Si Mingyu and Zhang Ningxi at the charity auction organized by the Magic City government. After all, the handsome man and beautiful woman were generous and attracted attention even at an event where rich people gathered.
The banner ads were also designed by an advertising company affiliated with the Xu Group. After all, the East Asia Mingyu Group is well-funded, and Xu's advertising company is a prominent figure in Shanghai. The idea of two banners on a single pole—one displaying the East Asia Mingyu Group's slogan and the other a public service announcement—was highly praised by officials.
But the problem was that Xu Zhirui was abroad at that time and did not attend the event. In the subsequent high-end gatherings, Si Mingyu and the Xu father and son never met again because of their different industries. Otherwise, this self-destructive incident for the Xu Group would not have happened.
Everyone knows what happened later. Xu Zhirui's successive moves failed to achieve the intended purpose, but instead provoked a strong counterattack.
He arranged for his MCN agency's anchors to do these things without even asking his father Xu Yuande's permission. After all, he was the legitimate heir to the group. However, the relevant persons in charge of such a major event as the annihilation of all the agencies must report it to the group president Xu Yuande immediately.
When Xu Yuande first heard about this, he thought it was an April Fool's joke. He had never heard of a team being wiped out in all his years in the industry. But after listening to the detailed report, he realized that it was really his own fault.
This made Xu Yuande very angry, and he immediately called Xu Zhirui back.
"Did you ask your subordinates to do the things targeting the East Asia Mingyu Group?" Xu Yuande asked bluntly.
"I had someone do it." Xu Zhirui did not hide it, as this matter could not be concealed.
"All the organizations under the group have been shut down. You already know this."
"knew."
"Tell me why you did this?" Xu Yuande asked, suppressing his anger.
"I..." Xu Zhirui hesitated for a long time before telling the cause of the incident and his thoughts. What's the point of hiding it from his father now that things have come to this point?
"Why don't you just die!" After listening to Xu Zhirui's story, Xu Yuande was so angry that he grabbed something on the table and smashed it.
Fortunately, Xu Zhirui subconsciously raised his hand to block it. What was thrown was an ashtray. It is hard to say whether it would have hit his head. It can be seen how angry Xu Yuande was.
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