Zhang Xiaoli finally agreed. She really couldn't miss this turning point in her fate.
Just like Lin Shirui said, if you don’t know how to manage a company, then go and learn it. Since you are not considering making money in the early stage, what else can’t you manage?
The company's structure and management model is directly copied from the big brands in the industry. For a newly established company, if money is not an issue, then there is no problem.
Modu Shiyu Jewelry Co., Ltd., a name coined by Lin Shirui, is self-evident. Its Flower Core series focuses on popular items, serving as a major competitor to Tang Deqiang's company. The Shiyu series, on the other hand, is more high-end, and its normal sales can provide a small return on investment for the company.
Tang Deqiang had been going crazy for a while. He had never imagined that someone would actually spend hundreds of millions of dollars to open a chain of jewelry stores to vent their anger. Business was all about money. Although there were some who were out to show off their strength and compete, hundreds of millions were the most they could afford. Who would be willing to spend hundreds of millions?
He first went to the East Asia Mingyu Group Building, hoping Si Mingyu would let him go, even if it meant kowtow and admit his fault and pay some money. For a scoundrel like him, when you're weak, he'll have a hundred ways to bully you, but when you're strong, he'll just give in.
However, he couldn't even get into the building.
Then he went to Li Shijianing's magazine and asked him for help. He was allowed in but was immediately kicked out by security. Previously, because of their partnership, he had gone to Li Shijianing as a client and couldn't get him out. Now that the contract has been terminated, what could an unrelated person do here?
Since he couldn't see the real owner and couldn't talk to him, Tang Deqiang wondered if he could find someone to help mediate.
But at his level, the people he knew were at most worth a few billion. These ordinary wealthy people didn't even have the qualifications to know Si Mingyu. Finally, he turned to a certain "big brother" in the industry for help, but was directly scolded in return. He didn't want to seek death and upset the real big boss.
Although Si Mingyu had previously brought down many families, little was known about the Xu Group. After all, different levels of power brought different levels of information. The bosses' words didn't mention whether they could be passed down to the lower ranks, and even if they could, they would be distorted.
Therefore, everyone at the top of Shanghai's business community knows about Si Mingyu's vengeful character, but the people at the lower levels are less aware of it.
Tang Deqiang watched as the new store next to his own jewelry store began renovations, but he was helpless. His usual rogue tactics were useless. The other party had a stronger background and more power than him, and they were eager for you to break the rules so they could crush you and save you the trouble.
Tang Deqiang has over 20 jewelry stores in Shanghai, over 30 in surrounding cities, and over 70 in other provinces across China. Therefore, Shanghai Shiyu Jewelry Co., Ltd. also has over 120 stores.
Tang Deqiang owns his own jewelry factory, so his products have a price advantage over some of his peers. But Modu Shiyu Jewelry Co., Ltd. is rich. You sell similar products for five yuan with a cost of one yuan, while I sell them for four yuan with a cost of one and a half yuan. If you don't lower your price, you won't be able to sell them. If you lower your price, I'll follow suit.
The opening of a new store must be lively and grand to achieve the desired publicity effect.
Lin Shirui contacted Yang Mi, Tang Yan, Zheng Kai and others, and asked them to help find a few more artists of similar status to go to the flagship stores in several cities to participate in the opening ceremonies to increase the popularity.
This is a normal business activity and the appearance fee should not be less, so there is no need for Si Mingyu to step in. Lin Shirui can handle it by herself.
There is no need to worry about publicity as we have our own advertising and media company. A week before the opening, all kinds of advertisements appeared in front of the residents of Shanghai and surrounding cities. It is hard not to know.
Therefore, the chain stores of Modou Shiyu Jewelry Co., Ltd. became popular as soon as they opened, with a constant flow of customers and a great reputation.
Advertising is one aspect, but the most important thing is to rely on the support of peers.
Tang Deqiang's store is right next to it. Similar items have different prices, which gives people the feeling that buying in the new store is a good deal. After all, losing money to gain publicity is really a good thing for customers.
Tang Deqiang's jewelry store sales plummeted, with some stores even selling only a few items a day. Managers in various cities were practically bombarding Tang Deqiang's phone with calls, but he had no recourse except soothing words.
He has no time to care about these things now because there is a problem with the bank loan.
Although Tang Deqiang's company had opened an account at China Merchants Bank, it could also apply for loans from other banks. Besides relaying Si Mingyu's request to President Shi, Wang Qinqin also notified the corporate loan departments of other banks.
Just mention that there are repayment risks for this company. Everyone in the industry understands this and an audit will be organized immediately.
After some investigation, they not only discovered that the sales of Tang Deqiang's jewelry chain store had dropped significantly, but also found out that it was Si Mingyu who wanted to frame him.
He is dead.
So all the banks that lent money to Tang Deqiang began to use various methods to demand repayment.
When the repayment period is approaching, we will send you a direct letter informing you that it is no longer possible to renew the loan, so you should be prepared.
If you have just taken out a loan but the money has not been released yet, the loan is being delayed on the grounds that the money cannot be released temporarily due to random inspection. If you are not satisfied, you can cancel the loan immediately.
For loans that may take some time to be recovered, the risk control level will be increased, and the money will be watched very closely. If there is any discrepancy between the use of funds and the agreement, trouble will be caused immediately.
Tang Deqiang took out several loans from various banks. Although each loan was not much, the total amount was quite large. Once these banks started messing with him, his funding chain was affected.
At the same time, the spokesperson also terminated the contract. As long as the breaching party pays full compensation for breach of contract in commercial cooperation, there is no legal reprimand.
Si Mingyu paid the penalty for breach of contract. Given the scale of Tang Deqiang's company, they can only find second-tier celebrities to endorse it, and the penalty for breach of contract is not much money.
As for why the stars agreed to terminate their contracts? Because Si Mingyu offered them so much. He secured you a female lead role and then invested 50 million yuan to let you bring in money. Just hearing about such good things makes one jealous.
The female artist proposed to visit Mr. Si in person several times but was rejected by Lin Shirui.
By the way, this drama was chosen by Tang Yan, but due to the script settings, she couldn't play the female lead and could only play the second female lead. It's quite appropriate to kill two birds with one stone.
The large quantity of goods produced by Tang Deqiang's factory were stockpiled and could not be sold. Since his own store could not sell them, other large stores would not come to purchase goods after hearing the news. Only some individual business owners took advantage of the sale to buy some at a low price, but it was a drop in the bucket.
A net worth of 600 million may seem like a lot, but the daily expenses of renting more than 120 stores, salaries of store employees, and other expenses are huge figures.
One month after the opening of the chain store of Modou Shiyu Jewelry Co., Ltd., Tang Deqiang's store began to run out of money. After three months, Tang Deqiang began to close stores one after another. He could not bear the loss of hundreds of thousands of yuan a day.
Tang Deqiang lost over 300 million yuan in this business war, and all his jewelry stores were closed. Modu Shiyu Jewelry Co., Ltd. still had 500 million yuan on its books, which, according to the agreement, belonged entirely to Lin Shirui.
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