No matter what, Si Mingyu still accepted the favor from Shen Weian and Shen Chuyuan, father and daughter. After all, they played a promoting role between him and Zhang Ningxi.
Therefore, it is not good to let them wait too long for what was promised. Things should be settled before the holiday to give Shen Weian enough time to operate.
Ding! New message.
Zhang Ningxi picked up the phone and took a look, then said to Shen Chuyuan: "Si Mingyu asked if Uncle Shen is free this afternoon? He wants to talk to him about the independent clothing brand."
"I'm free." Shen Chuyuan answered without thinking.
After that meal, Shen Weian explained to his daughter exactly why he did this. The cooperation he valued was nothing more than something Si Mingyu did to please his girlfriend. Therefore, as Zhang Ningxi's roommate and best friend, his daughter played a greater role than he did.
"Yuanyuan said Uncle Shen is free this afternoon." Zhang Ningxi typed back the message.
Soon Si Mingyu's message came: "Then let's meet at the company at three o'clock. I'll pick you up later."
Zhang Ningxi directly showed the phone to Shen Chuyuan, and Shen Chuyuan immediately dialed her father's number.
Zhang Ningxi's personality is actually quite casual. She grew up in a wealthy family, excelled in academics, and became increasingly beautiful as she grew older, making her the envy of many children her age. Over time, she grew accustomed to this feeling, gradually developing a personality that doesn't care about other people's opinions.
This really has a lot to do with personality. Some people become drastically different when they suddenly become rich, while others become bossy and bossy when they suddenly gain power. Zhang Ningxi remained the same, and didn't act any differently just because she was Si Mingyu's girlfriend.
This is also the reason why both of them feel that the other is very similar to themselves, because they both know when to advance and when to retreat and have self-control.
Because they planned to go shopping after discussing the matter, they did not bring anyone else who shared the same dormitory with them except Shen Chuyuan.
Wan Chongshan's technology combined with the comfort of Maybach made Si Mingyu basically give up driving himself, and the Mercedes-Benz G-Class seemed a bit redundant.
Zhang Ningxi refused to drive, saying they usually went out together. If she really needed something, wouldn't it be better to just take a taxi? Especially in traffic, there was a world of difference between playing on your phone in the back seat and constantly exercising in the driver's seat, pedaling the accelerator and the brake.
That makes a lot of sense.
World Financial Center, Si Mingyu's office.
“Uncle Shen, did the impromptu thought delay your work?”
"No, no, I'm at the company right now. I'm sorry to bother you coming over."
After the two exchanged pleasantries, Si Mingyu got straight to the point: "Uncle Shen, how are the preparations for your flagship store in Magic City going?"
"The place has been chosen and is being renovated." Shen Weian had planned the transformation a long time ago, so he would have done it even if he hadn't met Si Mingyu.
"What about online sales channels?" In this era of online shopping, online channels are a must for clothing business even if there is no offline store.
"The official stores of the two major online platforms, Taomao and Jinggou, have been set up and will open together after the offline flagship store is renovated." This is mainly to maximize the use of publicity resources and create as much hype as possible.
"I have a plan, Uncle Shen, please listen to it." Si Mingyu had too many resources in his hands, so it would be enough to use some of them temporarily.
"Please speak." Shen Weian immediately put in 120% of his energy and began to formally discuss cooperation.
"Xu Jinglei directed a film, Tang Yan starred in it, and Yang Mu will also make a cameo appearance. I'm one of the investors. I plan to use soft advertising to promote a hit product. Then, as long as the advertising can keep up, at least the brand awareness will be a hit."
There are many successful cases of the method Si Mingyu mentioned, such as Song Siming in "Home Sweet Home" who made the Land Rover brand popular, and "The Wandering Earth" who made the BJ Third District Transportation Committee popular.
"I completely agree with what you said, Mr. Si, but I'm a little unsure about the clothing." Shen Weian said with difficulty.
Since it is a film invested by Si Mingyu, the other party will definitely invest a lot of publicity and promotion budget in order to make money. As a result, the more people watch the movie, the more people will notice their own clothing, and there will be no problem in following up the subsequent publicity.
The so-called hot items are not something that can become popular just by being worn by celebrities. Their styles and designs must conform to future fashion trends. In this regard, Shen Weian knew that the designers of his own company could not do it.
He was afraid that Si Mingyu would give him so many resources, but his clothing design would fail because it was not in line with the trend. Wouldn't he cry to death?
Have you noticed this trend this summer? Why is a certain style of clothing or shoes suddenly trending? How did this become so common in major cities across the country?
Some say that this is how celebrities dress, some say that this is how it is in movies and TV dramas, and some say that this is how models in magazines and young ladies in short videos dress.
So how do they manage to like this style of dressing on different platforms?
“I will provide the design drawings for this garment, but there must be no problems with the product quality.” Si Mingyu also knew Shen Weian’s difficulties, so he had already prepared a solution.
“That’s no problem.” Shen Weian immediately felt relieved after hearing this.
Although Si Mingyu said this clearly, Shen Weian knew that the clothing design must have come from Aunt Zhao, so there was absolutely no problem. The world's fashion trends are based on these top brands, and the annual fashion shows are their leadership in the trend.
Major domestic and foreign famous brands are using these design styles this year, so it is bound to become a trend.
Of course, they cannot control such a huge market. Other popular styles are also flourishing. However, as the first shot fired by a new brand, it is enough to catch the express train of popular fashion.
"That's settled then. I'll give you the design drawings as soon as they're out, and deliver the finished product to the crew as quickly as possible." Si Mingyu said as he took out his cell phone and called Xu Jinglei.
Product placement in a film is basic, and all directors are experts in how to achieve the best results. Although it was a spur-of-the-moment decision, it was merely a matter of reshooting one or two shots. Furthermore, Si Mingyu paid all the required fees without abusing his position as an investor, which made everyone on the crew happy; after all, they were getting paid.
This is also related to the release date of the film. If the film has already been submitted for review, it would be very troublesome to add scenes. With Si Mingyu's ability, it is not impossible to add scenes and resubmit them for review without delaying the release, but this seems a bit over the top.
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