As expected, Qin Yu was disappointed when he took the blueprints and looked at them.
What's with the arrangement? Isn't it just the normal display in other cosmetic shops? A stack of face powder, a stack of face masks, all very neatly arranged.
It's far inferior to the famous cosmetic shops in the capital.
This woman was ultimately just a Taoist nun, completely ignorant of the ways of business.
"No! Change it!"
"Isn't this enough? This is something that Abbot Liu has pondered carefully for three days and three nights."
Did you come up with this thing in just three days and three nights?
Qin Yu had already planned ahead and directly stated his rectification plan.
"Listen to me, if you make these changes, we'll sell face masks, rouge, and cosmetics on the first floor, but we'll put the most attractive items, like face masks, in the most prominent place when you enter the store."
"Stop hiding your sanitary napkins! Sell them openly and honestly! Put them out at the door!"
"All the items that were originally on the second floor have been removed and replaced with a head spa, women's care, and beauty treatment area!"
No matter how you look at it, what do women buy cosmetics like rouge and face powder for?
Isn't it all for the sake of being pretty and good-looking?
After taking it back, you have to use it yourself or let the maid use it.
Let's get straight to the point!
Come to the second floor, and we'll provide you with this direct beauty enhancement service.
They offer face masks, massage and skincare, and even makeup services. They train professionals to provide a complete, transparent service!
Women of this era, like those of later generations, are the main consumers and the biggest spenders!
If you're talking about making money off men, and you're not involved in prostitution, gambling, or drugs, it's just about drinking, eating, and having fun. How much money can you really make?
But the noble ladies are different. There are many of them in the capital, and they are very rich and willing to spend money!
If you offer comprehensive care and maintenance services, you won't have to worry about a lack of customers.
Obviously.
Qingzhu remained highly skeptical of this creative idea.
Looking troubled, she hesitated before asking, "Will this really work?"
"Just do what I tell you to do! Don't ask questions! By the way, have you established the fee schedule and procedures?"
"It's on the back of the drawing!"
After Qin Yu turned it over, he looked at it carefully.
Fearing that the emperor was still not satisfied, Qingzhu nervously continued to explain.
"As Your Majesty has instructed, the prices of all cosmetics have been increased."
"Hmm!" Qin Yu nodded with some satisfaction, but just as Qingzhu finally breathed a sigh of relief, he exclaimed in surprise again.
"And what about the exquisite luxury goods that I ordered you to create?"
"Ah? This servant doesn't know!"
Qin Yu then remembered that it seemed like you had mentioned it to them.
"In this way, in addition to selling cosmetics as usual, the women's lifestyle store will also launch its flagship products at the beginning of each month. These products could be rare items such as rouge and face powder or face masks, and the prices will naturally rise accordingly."
"Is it just a change? But if it's like this, after people buy it a few times and find that it's no different from the regular one, won't no one buy it anymore?"
Qin Yu smiled and said, "No! You've overlooked the most important point. Of course, it's one aspect—it needs to be exquisite and beautiful—but more importantly, it needs to be a limited edition! It will be available for sale at the beginning of each month, with only fifty pieces. Once they're sold out, you'll have to wait until next month!"
"The starting price will be ten times that of ordinary products, and then the highest bidder will win!"
"ah?!"
Upon hearing the sales plan and prices, Qingzhu was completely stunned and stood frozen in place!
"Ten times? Your Majesty, have you thought this through? Is there really anyone who would buy this?"
"Why isn't anyone buying it? Remember, you must advertise it. Whether you hire idle cooks or loafers in the capital or find someone specifically for it, you must make sure everyone in the capital knows about this. And when it goes on sale, have some women line up in long queues. Do you understand?"
Clearly, Qingzhu was shocked by Yidiandian's scarcity marketing strategy!
Honestly.
Qin Yu felt that the price he set was a bit low, and the quantity sold was too much.
The noble ladies of the capital are never short of the extremely wealthy. As long as the emotions are properly conveyed and the atmosphere is created, a few hundred or even a thousand taels of silver is nothing to them!
Qingzhu still had doubts, so Qin Yu reiterated his ideas for rectification.
"Moreover, these alone are far from enough and still cannot highlight the prestige of our clients."
“We must implement a membership system, allowing only card-holding members to enter and make purchases. You get a membership by topping up your card; topping up ten taels gets you a bronze card, and topping up one hundred taels gets you a silver card. Only silver card holders are qualified to enter the second floor to enjoy services.”
"Next up is the Gold Card, which requires spending 1,000 taels to upgrade to, and the Diamond Card is 10,000 taels! Also, spending 100,000 taels will get you the highest-level Supreme Card!"
“Each level, except for the bronze card, has a tiered discount system designed to stimulate consumption and encourage them to spend money freely.”
She might not understand the other green bamboos, but she understood this one!
Qin Yu stroked his smooth chin and continued, "By the way, before the opening, you should give each of the young ladies from the residences of officials of the third rank or above in the capital a black card."
"Each card level offers different services when making purchases in stores, and this black card offers the same level of service as the VIP card!"
Women have a strong competitive spirit. If you have a bronze or silver card, no one will serve you. You'll have to shop on your own and feel lonely.
Gold cardholders already have dedicated staff to greet them, and are offered tea and free fruit. Since everyone here is from a wealthy and influential family, can you really tolerate that?
Everything can be summed up in just one sentence.
Stimulate consumption!
Qin Yu wanted to make these women, who had plenty of cash, spend money as soon as they entered the lifestyle store!
Before Qingzhu could even process the emperor's astonishing reform proposals, the latter was already enthusiastically designing his own renovation plan.
While writing and drawing with a calligraphy brush, he also arbitrarily gave orders.
"Of course, forget about your previous renovations! Use my new ones!"
"Don't put too many things on the shelves, just have a full range of samples. Make sure there are plenty of decorations, don't be stingy with money. Display whatever you have, such as famous paintings and calligraphy, rare and exotic plants!"
The new renovation plan can be summarized in one word.
luxury!
Exquisite luxury!
The style was designed in the style of luxury beauty salons of later generations, but Qin Yu made modifications for this era.
After another round of writing and drawing, Qin Yu handed it over with considerable satisfaction.
"Take this and have the Imperial Clothing Department make it as quickly as possible. Once it's ready, come and show it to me."
Qingzhu didn't dare to delay and went straight to do it without even looking at it.
The Imperial Clothing Department was very quick; the girl returned in no time.
However, she hid behind the door, too afraid to come in.
"Your Majesty, the Imperial Clothing Department has finished preparing it, and I have put it on as you instructed!"
"Oh! Then come in!"
Continue read on readnovelmtl.com