Next came the non-stop renovation.
The team that Zhang Wenyuan introduced to him also had a lot of experience in interior decoration. After several rounds of communication, the final decoration plan was finalized.
Wang Tianxiao urged them to speed things up and finish the renovations as soon as possible.
There's an abundance of goat milk at home.
Every day of delay is a day's loss.
While the renovation was underway, he also commissioned an advertising agency to design the trademark logo for the fresh milk, the shop sign, and some promotional brochures. He even customized a sound system and commissioned Zhang Wenyuan to order a color television for him at a high price.
The brand of this color TV is "Venus," which was the first color TV brand that our people could truly buy.
In the beginning, color TVs were more common in larger cities, and in small cities like Qingcheng, only wealthy people like Dean Zhang Wen could afford them.
Only he could find readily available purchasing channels.
Wang Tianxiao ordered the color TV as bait to attract people to come and watch.
The business mindset these days is that good products are waiting for people to buy them.
Wang Tianxiao, however, came from a later era, so his way of thinking was ahead of his time. He attracted target customers and then sold them the products.
In earlier years, due to insufficient production of goods, the economy was characterized by a large population and a shortage of resources. As long as people had goods, they were not afraid of not finding buyers, and they were basically treated as customers.
However, with technological advancements and increased productivity, goods gradually became more abundant, even leading to oversupply, resulting in fewer buyers. Therefore, the focus shifted to attracting shoppers.
The dominant force in commerce has also shifted; previously it was the sellers, now it's the buyers.
When sellers dominate, buyers will go to great lengths to buy things; and when buyers dominate, sellers will certainly go to great lengths to attract them.
However, if a buyer-dominated model suddenly emerges when sellers are in a dominant position, it will definitely attract many buyers.
Wang Tianxiao's goat milk production is an example of overproduction.
Regardless of what others think, he is at least the buyer in control.
Therefore, his business model is not to simply leave the goat milk on the shelf and wait for people to come to buy it, but to use every means to attract people and then convert that traffic into sales. As long as some of those people are willing to buy his goat milk, he can achieve his goal.
Televisions exist for this purpose.
He even planned to buy a VCR to play movies or videotapes.
These are all methods used to attract people.
He didn't plan to do anything complicated. He just needed to renovate the shop and project the TV screen to the public. People could see the recording from the doorway, and people coming and going would stop to watch.
In those days, people's cultural life was very monotonous. Many people had never even seen a color television, let alone a videotape.
People were still in the era of reading Jin Yong and Gu Long's novels and being moved to tears by Qiong Yao's works. Hong Kong films had not yet officially entered every household, and even the video rental shops on the street had not yet started operating.
Therefore, what Wang Tianxiao created was something completely novel and beyond the comprehension of most people.
Many families couldn't even afford a black-and-white TV, let alone a color TV.
If they are willing to stop and look, they will inevitably notice the fresh milk shop next door. Wang Tianxiao will make it into small cups or bottles that are easy to carry and adjust the taste to be more palatable.
It's like the beverage you drink while watching TV.
In short, Wang Tianxiao had many good ideas in mind, and he was just waiting to use them after the shop officially opened.
He is confident that he can quickly win people's favor and make drinking fresh goat milk a habitual lifestyle.
Once things are stable, he can open a customized fresh milk business. People won't need to come to pick it up; once they've ordered, the fresh milk will be delivered to their homes on time every day.
Wang Tianxiao planned to bring these lifestyles, which would be commonplace in later generations, into this era ahead of time, so that he could earn his first pot of gold before others even realized it.
If things go well, he will gradually build up his next steps.
For example, it can be made into goat milk powder, ice cream, boxed milk, etc.
In short, he envisioned a bright future.
.
Everything is developing in an orderly manner amidst the busyness.
It's almost the end of June.
That evening, Li Guanping told Wang Tianxiao that some of the medicinal herbs were basically ready for harvest.
When Wang Tianxiao arrived at the scene, he found it was indeed true.
Perhaps due to environmental factors, nutrients, or uneven sunlight, some medicinal herbs in certain areas are indeed ready for harvest.
But he wasn't quite sure, so he went to the herb supply and marketing station and asked Mi Qingsong to check it out. After looking at it, Mi Qingsong also felt that it was okay to buy it, and even said that the quality of these ripe herbs was also good, and there was nothing wrong with them.
Last time, when Wang Tianxiao asked Mi Qingsong to help him contact a unit that purchases medicinal herbs, Mi Qingsong was very helpful and helped him contact a storage center under the provincial Chinese medicine group, which specializes in storing various medicinal herbs.
Dandelion and Artemisia capillaris are both very common medicinal herbs, and naturally they are also the kind that are stored.
Compared to the variety they need, Wang Tianxiao's output is really nothing.
They said they were willing to buy all of them as long as the quality was good, the appearance was good, and the price was right.
Wang Tianxiao was very grateful to Mr. Mi.
They said the price was negotiable, and this convenient acquisition model saved him a lot of unnecessary trouble.
This chapter is not finished, please click the next page to continue reading!
Continue read on readnovelmtl.com
