Chapter 12 The Clash Between the Old and New Music Scenes



Number of paying users?

Pay-per-view rate?

Since music went online, music albums have disappeared from the scene.

In today's music scene, besides concert ticket sales, the only other measures of a singer's popularity are the number of paying viewers and the paying rate.

This is an era that highly values ​​copyright and has a thriving cultural and entertainment industry.

Whether they are music fans or movie fans, they are willing to pay for their favorite songs.

Generally speaking

The number of paying users for third-tier singers is around 500,000, with a paying rate of 30%.

The number of paying users for second-tier singers is around 700,000, with a paying rate of 40%.

Top-tier singers have over one million paying subscribers, with a paying rate of around 50%.

Top-tier singers have over two million paying subscribers, with a paying rate of around 60%.

As for anything over five million, that's considered top-tier treatment.

In less than three days, Cai Kun's number of paying users exceeded 300,000, with a paying rate of 60%, which is already quite terrifying.

Because measuring the number of paying users and the paying rate for singers takes time, the above units are all based on one month.

In other words, if Cai Kun reaches one million paying users within a month, with a paying rate of 50%, then he will be a true top-tier singer.

His previous song, "Kimi," only had around 950,000 paying subscribers, and the paid subscription rate was just under 50%.

Although he has always been called a top-tier singer by fans, he lacks depth and experience, which is not recognized by industry insiders.

This time, Mingjie wants to use this opportunity to make Cai Kun a true top-tier singer.

Based on the current trend, with 300,000 paying users in the first three days, it will definitely exceed one million in a month.

The only uncertain thing right now is the paid subscription rate, because as the number of listeners increases, the paid subscription rate will decrease.

However, Mingjie was not completely unprepared; this report was one of her preparations.

The method is similar to Whisper, but the difference is that she has a backup plan.

After all, it's not so easy to ride the coattails of a pop diva's popularity. Although it might increase the number of paying users, it would lower the actual payment rate.

Mingjie certainly doesn't want Cai Kun's failure to become a top-tier singer due to low paid subscription rates.

This is definitely not what she wanted to see, nor is it what the company wanted to see.

With the release of this report, one side was overjoyed while the other was filled with sorrow.

Kun Kun's fans are full of praise:

"That's amazing, ladies! Everyone stand up! We're going to witness history this month!"

"Who else is the most amazing male singer in the Chinese music scene who became a top-tier singer with just two songs?"

"Kun Kun's strength is stronger than that of singer Cai Yiyi. If she hadn't debuted earlier, Kun Kun would be a superstar now."

Even worse, some people went directly to Cai Yiyi's Weibo page and clamored about how amazing Kun Kun was.

Cai Yiyi's fans already despised the article, and now, seeing Cai Kun's fans provoking them, they were like firecrackers that had been lit, bursting with sparks.

"What a joke! Don't think that just because Cai Kun's surname is Cai, he can compare to Sister Yiyi."

"It's just a gimmick. Do you really think Sister Yiyi would care?"

"Let's wait until Cai Kun becomes a top-tier singer before he goes head-to-head with Sister Yiyi."

"When Sister Yiyi became famous, Cai Kun didn't even know where he was."

Cai Yiyi's fans' rebuttal naturally failed to convince Cai Kun's fans, and even drew merciless ridicule.

"Since when did the entertainment industry start comparing seniority? If you can't be talented, you have to be young?"

"Kun Kun has already defeated your Yi Yi before he even became a top-tier singer. Does that mean your Yi Yi isn't good enough?"

"It's just the weak and powerless roar. If you're so capable, then increase the number of paying users and the paying rate."

"Give Cai Yiyi three days, and she probably won't be able to catch up with our Kun Kun."

The extreme sarcasm instantly angered Cai Yiyi's fans.

Although Cai Yiyi doesn't have as many fans as Cai Kun on Weibo, she still has tens of millions of fans.

These fans have never felt so aggrieved, and they are all putting in their best efforts to attract followers for Cai Yiyi.

Thanks to the efforts of her fans, Cai Yiyi's number of paying subscribers has exceeded 100,000.

However, even so, the number of people who paid for the two songs was still vastly different.

...

Demei Company.

The company behind Tsai Yi-yi.

"Yiyi, Cai Kun is really going too far."

When Cai Yiyi learned about what happened on Weibo, her assistant was furious.

"I should have bought you some attention, otherwise you wouldn't have been bullied by the clown."

The assistant said with dissatisfaction, glancing at Cai Yiyi, whose expression remained calm and silent.

"Yiyi, say something! We can't just let them get away with it like this."

Seeing that Cai Yiyi remained unmoved, the assistant became anxious.

After hearing this, Tsai Yi-yi looked up at her assistant and retorted, "So what if we succeed? Are we going to make our fans pay for it?"

"But... we can't just let others bully us like this."

The assistant was speechless for a moment and could not refute it.

"If Tianyi were here, he wouldn't have stood by and watched others bully you like this... Yes, I'm sorry..."

As they were talking, the assistant suddenly fell silent.

She realized something was wrong as soon as she finished speaking; for Cai Yiyi, this name was a taboo.

Sure enough, when Cai Yiyi heard this name, her body trembled almost imperceptibly.

Seeing this, the assistant's expression darkened. In the past, when this man was around, who would dare to bully Cai Yiyi?

Nowadays, all the popular young male stars want to step on Cai Yiyi to rise to the top, and even male singers are getting involved.

Do you really think Cai Yiyi is easy to bully?

"If only he were willing to step in..."

The assistant sighed. She knew Zhou Tianyi had returned, but he didn't seem willing to go back to the entertainment industry.

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