Once things were completely settled at Jinshi, the shop in Yongzhou officially opened for business.
It was the first day of the eighth lunar month, and Li Mai launched a "Fairy Moon Dress," perfectly in keeping with the season. The dress featured a moon-blue main color with touches of pale yellow, making the wearer appear as if a fairy has descended to earth.
Li Mai's shop's main product each season is characterized by its novelty, straightforwardness, and boldness.
Other clothing stores were not as bold and straightforward as she was when she made clothes. In August, people talked about the Mid-Autumn Festival, which is a time to worship the moon goddess. Li Mai focused on the theme of catching the moon goddess.
Jin Yu Ge's jewelry can also be matched perfectly with Hong Shi Liu's clothes. Many of Hong Shi Liu's regular customers know this strategy because they go to Jin Yu Ge to match their jewelry after buying a dress.
This time, in order to improve business, Li Mai chose a shop right next to Jin Yu Ge, which made business even easier. With the two shopkeepers recommending each other, business was booming from the very first day.
Li Mai had anticipated this scene. After all, looking at the clothes worn by the women in Yongzhou City, most of them were conservative styles, old styles that had been around for many years. Even the new clothes were not very innovative.
Li Mai is different; she focuses on originality.
The Fairy Moon Dress became an instant hit, and Li Mai immediately assigned tasks to the embroiderers who had been set up there. The dresses were already being processed and produced. Li Mai calculated that based on the number of dresses currently in her shop, she could keep up with the demand.
Of course, just in case there was a stock shortage, she asked the shopkeeper to instruct the staff to recommend their pomegranate-colored skirt and several other skirts as well.
In September, Li Mai plans to launch the horse-face skirt.
The design has been finalized, and production has already begun in Qing Shi Town.
This time, the Fairy Moon Dress not only became a hit in Yongzhou City, but also became a sensation in Qingshi Town.
Li Mai's embroidery workshop expanded again, adding five more people. Li Mai felt that the courtyard she bought was too small, so she asked Zhou Quan to arrange for the inn to be completed and the embroidery workshop to be built as well.
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