Chapter 210 International Advertising? Let’s Shoot It Ourselves
Following the address given by Jiang Xiaoyan, Tian Hongshan came to an alley south of Xiushui Street and saw a sign hanging at the gate of a courtyard - Beijing Office of Pengcheng No. 7 Factory.
After knocking on the door and entering, he was greeted by two young men with sharp eyes. They looked Tian Hongshan up and down, making him feel as serious as if he was going to some important department.
Then, after entering the reception room in the main house, I saw Jin Peng and a young man who looked familiar.
He asked in surprise, "Are you the student studying economics at Jingcheng University? Are you acquainted with Manager Jin and the others?"
Li Ye didn't expect Tian Hongshan to come today, so he simply said, "Manager Jin and I are from the same hometown, and now I come here sometimes to help them with ideas."
"Oh, that's a good idea, that's a good idea."
Tian Hongshan sat down awkwardly, but he was secretly wondering in his heart whether he had fallen into someone else's trap when he first went to Xiushui Street to "learn from others"?
But at the moment Li Ye and Jin Peng had no time to explain to him, as they were busy watching the commercial.
Because the trading company had just been established in Hong Kong, Hao Jian and I had agreed that we would take the lead in export matters.
The Hong Kong entertainment industry has influence in East Asia and Southeast Asia, so Hao Jian agreed to Hong Kong making a commercial, and then the mainland would use this commercial in a "export-to-domestic sales" manner.
Because of the influence of film and television works such as "The Bund", "Chu Liuxiang" and "Shaolin Temple", Jin Peng, Hao Jian and even Li Ye all trusted the capabilities of Hong Kong Island at that time, and thought they could shoot an unforgettable commercial.
However, when the commercial was delivered to him, Hao Jian found it difficult to accept it. After continuous communication, the problem could not be resolved. He had no choice but to urgently send someone to deliver the videotape to Li Ye, the "economic advisor", for the final decision.
Seeing that Li Ye and Jin Peng had no intention of chasing him away, Tian Hongshan followed them to take a look.
As a videotape was put into the VCR, a commercial began playing on the color TV.
First there is the unparalleled sea view of Victoria Harbor, and then a group of male and female actors stand on the beach, leaning on the railing and looking out, with disdainful eyes that ignore everyone, and exaggerated expressions full of arrogance.
Then, the male and female models walked around twice separately, just like little ducks walking on the catwalk, swaying and quacking.
At this time, the Mandarin with a strong Cantonese accent sounded: "Fenghua Clothing will make you, who are in your prime, look stunning and charming."
Then, black screen, end.
It's over, it's over, it's over.
Where is Xu Wenqiang?
Where is Chu Liuxiang?
What about Feng Chengcheng and Jade Guanyin?
Li Ye was confused because he didn't recognize any of these actors in the commercials.
It doesn’t matter if I don’t recognize any of them, but each one is uglier than the other.
[Do I know all the beautiful and handsome Hong Kong stars? Then how obsessed was I with chasing stars back then? ]
Besides, if you don't look good, then you don't look good! It's okay if you have good acting skills!
As a result, they are all exaggerated and artificial, and their elegance is really peerless.
Li Ye gritted his teeth and asked, "How much did Hao Jian say this ad cost?"
Jin Peng said, "Two hundred thousand Hong Kong dollars, no trimming or cutting. Trimming is charged separately. And because of the Mandarin dubbing, they temporarily increased the price by fifty thousand. In the end, they waived it for the sake of Mr. Pei."
"Wonima!"
Li Ye almost dropped the videotape.
"This advert is absolutely not acceptable. The actors are bad, the photography is bad, the scenery is bad, and there is nothing wrong with it. How dare you ask for HK$200,000 for this? Do you really think that mainlanders are being taken advantage of?"
Jin Peng said helplessly: "Hao Jian also told Hong Kong Island the same thing, but they said that if they change to a better actor and director, the cost will be several times more expensive.
Moreover, half of the salary had already been paid, but the actors and director there did not agree to reshoot, saying that we would get paid twice for shooting twice.”
"Don't agree to reshoot?"
Li Ye's eyes were cold and stern. After a few seconds of hesitation, he said, "Then we will shoot it ourselves, using our own director and our own actors. We will never, ever cooperate with those actors again."
Jin Peng nodded and said, "I think so, but the filmmakers in Hong Kong said that if we can't make international advertisements, it will affect the export of our products and the loss of profits will be astronomical."
"Huh~, I'm afraid they still haven't figured out where the God of Wealth lives in the sky? Do they really think the God of Wealth has moved?"
Li Ye's cold words made Jin Peng glad that he and Hao Jian were not blind to which side of the island they were on, thinking that the moon outside was round.
"Xiao Ye, after I watched the video tape the day before yesterday, I immediately went to the Beijing Film Studio, TV stations and several other units to ask, but some of them couldn't even get in. If we want to make a film ourselves, I'm afraid it will be a bit troublesome."
To shoot a commercial in mainland China in 1983 was not as easy as it is today. Not to mention mobile phone recording and micro DV, even shoulder-mounted cameras that required two people to operate were rare and were not fully popularized until the mid-1980s!
Li Ye just asked Pei Wencong to get a portable camera, but he doesn’t know how to move the camera professionally!
"I have a solution!"
An abrupt voice sounded, as if reminding Li Ye of the feeling of watching "Paw Patrol" with his little niece in his previous life.
Tian Hongshan said affirmatively: "I can help you get in touch with the Beijing Film Studio. My wife works there and is a team leader."
Jin Peng and Li Ye both burst out laughing. After getting a hint from Li Ye's eyes, Jin Peng took the initiative to extend his hand to Tian Hongshan.
"Brother Tian, shouldn't you change your address and replace 'you' with 'we'?"
Tian Hongshan was stunned for a moment, then he held Jin Peng's hand tightly and said emotionally: "I can help us contact the Beijing Film Studio to shoot our own commercials, which will be better than those shot by others."
. . . . . . .
Tian Hongshan was not bragging, his wife was indeed a team leader at the Beijing Film Studio, and she specialized in developing films.
But now that someone has led the way, things will be easier.
After learning that the formal process required project establishment, discussion, actor selection, filming and other troublesome steps, Jin Peng contacted relevant people to do some research and borrowed a filming team from them.
It included a camera, a photographer, a videographer, and several extras.
But when the worried Li Ye saw these actors, he immediately frowned.
"Brother Peng, why do you only find middle-aged people? Why don't you find any young and beautiful ones?"
"No, Xiaoye, didn't you say that our brand is for the masses? These are the actors who best suit the temperament of the masses. Besides, young actors are timid and don't dare to come out to shoot private works."
“You.”
Li Ye was also helpless. He had not paid attention to a small detail, which resulted in this mistake.
It is true that Fenghua Clothing looks good to the general public, but can the buyer’s show and the seller’s show be the same?
Besides, how many pieces of clothing do middle-aged women buy in a year? How many pieces do young girls buy in a year? Don’t you even know the target group?
"That's fine too. Let's shoot two sets of shots, with both pretty young girls and handsome boys, and middle-aged people who are close to the public. We can then edit them together and see how they turn out."
Jin Peng nodded first, then said in embarrassment: "It's easy for you to say that, Xiaoye, but where can we find young girls who dare to shoot commercials in such a short time?"
Li Ye thought for a moment and said, "I'll try and see if I can contact a few."
The next day, Li Ye found Wen Leyu.
"Xiao Yu, have you been in touch with your sister Qin recently? Can you ask her to help ask the members of the model team if they are willing to participate in a commercial shoot?"
When Li Ye first came to the capital, he had some trouble with some of the disciples, and Wen Guohua helped him out.
Then, Xiaoqin took the Wen brothers and sisters and Li Ye to watch a group of models rehearse.
Although the quality of those models is not top-notch, they should be more photogenic than ordinary people.
"Shoot a commercial? For whom? Pengcheng Seventh Factory?"
"Yes, Hong Kong Island filmed a group of photos for us, but they didn't quite meet our requirements, so we wanted to film them ourselves, but we lack young girls and boys who are brave enough to be on camera."
"It's the work of Pengcheng Seventh Factory!"
Wen Leyu rolled his eyes and said, "Then you can just go find my brother. He is very familiar with those models, and he has a lot of face. If he says something to Sister Qin, he can say something to me."
Li Ye said awkwardly: "Why don't you help me talk to him! I just bought a pair of leather shoes for your brother, and I'm asking him to do something for me, but it's not easy to ask~"
Wen Leyu said confidently: "Why not ask? Are you going to let him get away with it?"
Li Ye thought about it. Wen Guohua was in the Xiushui Street Reconstruction Team and was dealing with Pengcheng Factory No. 7 all the time. If he needed to be bothered, he could be bothered. It didn't matter.
But when Li Ye got through to Wen Guohua, the person on the other end said strangely: "I can help you, but you have to make sure my sister doesn't tell my mom about this."
“.”
Li Ye was confused.
What do you mean? Didn't you brag about being all over the city at the dinner table? How come you're still a good kid who's afraid of his mom?
. . . . . .
Wen Guohua is very reliable. At the appointed time, he brought six models, two men and four women.
Li Ye took a quick look and realized that these four female models were the best of the entire model team.
And after more than half a year of training, their temperament has changed a bit, making them more suitable for advertising shooting.
After Wen Guohua arrived, he saw Wen Leyu who followed Li Ye at a glance, and immediately looked at Li Ye with dissatisfaction.
My sister is always telling stories. Just by chatting with a few other girls about friends, she would be scolded by my mother and even be beaten with a feather duster. Is it that serious?
But now that I’m here, what else can I do?
So he very "professionally" asked Li Ye for the script.
As a result, he rolled his eyes and said with disdain: "Is it that simple? There is not even a line, just walking around?"
Li Ye said: "Yes! The simpler it is, the more difficult it is. Only professionals can meet the requirements!"
Wen Guohua laughed and said, "That's the performance?"
Li Ye shook his head and said, "Without a professional director, just let it flow."
"You are really frugal."
Wen Guohua smiled at Li Ye and went away.
Then the photographer explained the specific matters to the actors and models. It was actually very simple. All they had to do was walk from left to right and from right to left against the background of different buildings.
This was actually Li Ye's idea.
In advertisements these days, the actors' actions and lines are basically exaggerated, which makes Li Ye feel very uncomfortable.
So he decided to move the video traffic password of future generations and shoot a few clips similar to the Sanlitun street shots.
The clothes are novel in style and the actors are handsome and beautiful. The camera is then slowed down to highlight the clothes on the actors and their beautiful faces.
What is the purpose of advertising?
It is to deepen the impression in the minds of the audience. You are selling clothes. If you cannot highlight the word "beauty", how can you arouse the audience's desire to buy?
What if you say that it aroused the desire of male friends to watch?
Come on, when a woman buys clothes, who is the one who pays in the end? Is it a man or a woman?
After the shooting started, it was basically smooth because these models had practiced on the catwalk for a long time, and they were just walking back and forth on a sparsely populated street, so it was not too embarrassing.
But Li Ye always felt that something was missing, because neither the photographer, actors, or models had ever come across such a "simple" advertisement, and their eyes and expressions were not right.
In desperation, Li Ye activated the biological hard drive and went over the classic Anima suit advertisement of handsome Hu twice in his mind.
Yes, it’s the suit advertisement that makes two foreign supermodels look like bodyguards.
"Well, everyone, take a break. I'll walk for a while and ask for your opinions."
Wen Guohua, who was not interested, and Wen Leyu, who was squinting his eyes, suddenly became like rabbits hearing the howl of a wolf, with their ears and eyes pricked up.
Thanks to book friend "末日居士" for the reward of 500 coins, thanks to book friend 33021208824673 for the reward of 733 coins, thank you dearly.
(End of this chapter)
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