Chapter 352: Interception
"Grandfather, this is the sesame candy my mother made herself. It's delicious, even better than the White Rabbit candy."
"Yeah, Cuicui, you're right. It tastes the same as White Rabbit."
"Second godfather, I'll give you one more."
In the courtyard of Zaojun Temple, Hao Jian's daughter, Hao Cuicui, was holding a small bag full of candies and presenting them to her godfathers one by one.
Jin Peng was the eldest, Li Ye was the second, Li Dayong and Wang Jianqiang were the third and fourth respectively, so when Hao Cuicui finished showing her filial piety, the small bag was empty.
Jin Peng ate a few pieces and, after savoring the intentions of his goddaughter, he smiled and put the candies back to Hao Cuicui to prevent the child from drooling.
"Don't give me any more, I've already eaten."
"Hey, godfather has bad teeth. If I eat too much, my teeth will hurt. I'll give it to you!"
"Yeah, Cui Cui also had a toothache a few days ago, but it doesn't hurt now."
While slurping her saliva, Hao Cuicui glanced at her father not far away.
She is at the age of changing her baby teeth, and eating too much sweets will definitely cause toothache. Her mother, An Xiaolian, strictly forbids her to eat sweets, and her father sometimes controls her and sometimes doesn't.
But at this moment, Hao Jian had no time to care about his daughter eating candy. He was discussing something with Li Ye.
"Brother Li Ye, it's not difficult to form a joint venture to make beverages. There are dozens of beverage factories in Pengcheng and Yangcheng. It won't be conspicuous if we set up another one ourselves.
But if, as you said, the brand belongs entirely to a foreign company, then the mainland company must hold at least 30% of the shares, otherwise it will be difficult to get approval, and our Fenghua brand is well-known."
"We earned more than 20 million US dollars in foreign exchange at this spring Canton Fair. The people above asked me if I could buy the Fenghua brand. I had a hard time refusing to accept the offer."
The Fenghua brand clothing produced by Pengcheng No. 7 Factory is now a best-seller both at home and abroad. I wonder how many people are jealous of it.
It was just because the brand patent was in Hong Kong Island that it helped Hao Jian to withstand a lot of pressure and also allowed Hao Jian to secure the position of director of Pengcheng Factory No. 7.
So when Li Ye mentioned the upcoming beverage joint venture plan, Hao Jian expressed his opinion.
"Thirty percent is thirty percent! Since we are making money in the mainland, how can we not share the profits with mainland enterprises?"
Li Ye said frankly: "I have said it before, you can't just enrich yourself. If you don't insist on paying taxes in full over the years, can you, Director Hao, be promoted to the deputy director this time?"
Not long ago, Hao Jian, the "deputy factory director", officially turned a negative into a positive, removed the shackles on his head, and became the head of the Seventh Factory. This was due to the Fenghua brand, but also because of his respect for the public and abiding by the law.
"His godfather, what you said makes sense. I have seen many people who desperately try to make money in the past two years. I feel that if I were like them, I would not be able to sleep well at night."
Hao Jian went on to say: "But this year I saw that there are private enterprises established in Pengcheng. After all, we are affiliated with it, so maybe it's time to make some moves."
Li Ye said: "You decide how to make the arrangements! But don't rush it. You can't make all the money in one day."
In 1984, a large number of business giants began to develop, but many of them were also "affiliated" at the beginning, such as Mouxiang, Mouke, Mouxiang, etc.
Their property rights reform will take a few more years, until the "state retreat and private advancement" movement begins, when operators are allowed to purchase corporate assets in various ways, and the transformation will be complete.
Although Pengcheng Factory No. 7 is also "affiliated", it has truly grown on its own from scratch, so the scale involved needs to be carefully explored.
Moreover, after a period of time, the mainland and Britain will conclude negotiations and issue a joint statement. By then, a large amount of foreign capital will flow into Pengcheng, and Li Ye will have many options.
Anyway, Li Ye had already informed Hao Jian and Jin Peng, so at worst he could just start over with the workers.
Overall, the advantage is on me.
. . . . . .
Hao Jian waited in Beijing for two days, and Pei Wencong flew over from Southeast Asia.
The two of them went to visit the sports tycoon together and quickly finalized the sponsorship.
After Li Ye confirmed it with them again and again, he still felt it was a bit "too easy".
"Are you sure you have signed a ten-year exclusive sponsorship contract with the mainland women's volleyball team?"
In 1984, the mainland women's volleyball team was at its peak. It can be said that every move could disturb the mood of the mainland people.
Moreover, this popularity will last for a long time, so Li Ye asked Pei Wencong to offer 5 million US dollars for ten years to endorse two products, Fenghua and sports drinks, which he felt was very worthwhile.
Although it may seem expensive at first glance, it can block the way for many newcomers, leaving room for other project teams to operate.
For example, the gymnastics prince who is about to be born, etc.
"Of course," Pei Wencong said with a smile, "Mr. Li's strategies are always ahead of the times. After we proposed the sponsorship criteria, the big boss not only agreed to sponsor us, but also helped us with the joint venture procedures. We got the green light all the way, which saved us a lot of trouble."
"We went at the right time," Hao Jian said, "The person who worked for us said that there are people who want to sponsor the mainland women's volleyball team these days, but they are a little petty.
In addition, Lao Pei's identity also took advantage of it. Overseas Chinese are concerned about the sports industry of their motherland, which is much more meaningful than ordinary businessmen. "
“Heh~”
Li Ye smiled, knowing that he had cut in.
It was also at this point in time that Oriental Magic Water sponsored the mainland women's volleyball team, and then took the opportunity to sponsor the Olympic delegation five months later.
Their founder, Li Jingwei, was the deputy director of the Sports Committee of a district and county under Yangcheng before he became the head of Sanshui Winery. Therefore, he has always bet on sports sponsorship, which led to the brilliant rise of Oriental Magic Water.
It has to be said that Li Jingwei is a capable person. When there was no production conditions in the mainland, he found Pengcheng Pepsi to do OEM, and then he occupied half of the market in the mainland.
If the mainland had not prohibited the management of Oriental Magic Water from going to Hong Kong to buy original shares in 1997, and Li Jingwei had not given up the approved listing opportunity in Hong Kong in anger, it is hard to say how big Oriental Magic Water would have grown!
Later, it was said that he wanted to use future profits to buy out the company's shares. When the negotiations failed, he wanted to move the Oriental Magic Water away from the local area, causing the local area to lose tax revenue. A series of conflicts broke out, eventually leading to the end of the glory of the Oriental Magic Water.
Now that Li Ye has intercepted the plan halfway, I don’t know whether the title of Eastern Magic Water will still appear.
. . . . . . .
After Hao Jian and Pei Wencong finalized the sponsorship, it took them only half a month to come up with a "surprise" for Li Ye.
Before the joint venture was fully approved, the two of them had actually designed the "sample".
"Mr. Li, this is the Pengcheng Red Bull that was produced on a trial basis according to your request. Please try it and see how it tastes."
“Have you tried it?”
Li Ye asked Pei Wencong and Hao Jian while looking at the familiar can.
“We think it’s good, it tastes great and it also has a refreshing effect”
"Bang~"
Li Ye opened a can and took a sip. The familiar taste stimulated his taste buds and made him miss the times when he stayed up late in his previous life.
That's the taste.
Due to brand disputes in later generations, Red Bull finally had many flavors, and it was difficult to distinguish between the original and the fake, but the flavor that everyone is most accustomed to is still the earliest one.
"Immediately register the trademark, then shoot the commercial and arrange the sales channels."
Li Ye outlined a series of arrangements.
At this time, Jin Peng's sales channels and hundreds of salesmen came into play.
The Fenghua brand produced by Pengcheng Seventh Factory is a best-seller in all shopping malls in the mainland. So if we sell it with some beverages, you can't be so rude, right?
Besides, it’s not like we’re not making money. Who can resist money?
However, something unexpected happened during the filming of the commercial.
Brother-in-law Wen Guohua suddenly invited Li Ye to dinner and poured him a glass of wine as soon as he sat at the table.
Li Ye was flattered and asked quickly, "Brother, do you have something to say?"
"Yeah~"
"Ning Pingping has been back from Chang'an for half a month. I didn't want to care about her anymore, but..."
Wen Guohua sighed, looked at Li Ye, and seemed to be hesitant to speak.
Of course Li Ye understood, isn't it just a man's thing?
But why did Ning Pingping come back from Chang'an?
Li Ye asked, "Brother, shouldn't Ning Pingping be in Chang'an preparing for the filming of "North Wind Flying"? "
Wen Guohua shook his head and said, "I can't keep up, so I came back feeling ashamed of myself!"
Li Ye was stunned for a moment and guessed something.
Ning Pingping is a costume performer, but not a real actor. Wouldn't it be a blow to her if she mixed with those professional actors in the film studio?
(End of this chapter)
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