Chapter 217 The Kitten Guarding Food
Li Ye and others rushed to the courtyard of Zaojun Temple.
Although Li Ye basically does not spend the night here, Jin Peng has equipped the place with all the daily necessities. A color TV has been placed in the living room gathering dust all year round.
The TV set at this moment didn't have an internet cable, so we had to rely on the receiving antenna erected outside to receive the signal. We could only receive five or six channels in Beijing.
The signals of TV One and Beijing TV are the best, and the pictures are very clear, while the other TV stations have some noise.
At nine o'clock sharp, TV Station One began broadcasting a series of promotional videos.
A ray of light appeared on the screen, the first ray of light in the morning, slowly waking up the sleeping capital, and people gradually appeared on the quiet streets.
The sprinkler truck slowly drove across the road, and the sanitation workers cleaned the streets. The city, which was "half asleep and half awake" just now, suddenly became clean and energetic.
People going to work gradually walked out of their homes, merged into the streets, and followed the army of bicycles to their workplaces.
As the camera moves around, people from all walks of life appear in the picture, with happy smiles on everyone's faces, indicating that their lives are prosperous.
Jin Peng looked at the screen on TV and couldn't help muttering, "They really used our advertisement. If we use the same advertisement to advertise on TV One, won't this cause trouble for them?"
The beginning part of this promotional video uses the opening scene of the Fenghua clothing advertisement.
However, in Fenghua’s commercials, after the shots of people going to work, the models come on stage. In the dull tones of gray, green and black, fashionable colors of red, yellow and white suddenly appear, highlighting the strong sense of contrast.
However, this promotional video reflects the situation in all walks of life, starting from sprinkler trucks, sanitation workers, and office workers, until the end, when fashion models representing the "new era" appeared.
Obviously, this was a promotional video that had been shot and prepared a long time ago, but after seeing the Fenghua Clothing advertisement, the video footage was temporarily edited and "added" in.
Except for the shots showing the Fenghua clothing trademark, basically all the wonderful parts were used.
I have to say that this change is very effective, because due to the different shooting requirements and techniques, those casual and natural models and actors make people feel more confident, showing another contrast effect from the side.
The only thing that surprised Li Ye was that the promotional video ended with his natural catwalk.
This part was not in the Fenghua Clothing commercial, but was unexpectedly added in by the director of this promotional video.
"In fact, it was difficult for our commercial to be broadcast on TV One, but now things have turned around,"
"We should take advantage of this opportunity and have Hao Jian advertise on provincial TV stations as soon as possible. While the effect of TV Station One is still there, we can deepen the impression of the audience.
But the original commercial cannot be used again. We need to shoot another commercial that is not the same as the previous one, but still needs to make people feel that they have seen it before. Mr. Wang will understand what I mean."
"Also, ask Hao Jian to urgently send a batch of clothing samples as backup. At the same time, increase the recruitment and training of new employees, so that the number of employees in the factory exceeds 10,000 as soon as possible to ensure sufficient production capacity."
After watching the promotional video, Li Ye made a series of requests to Jin Peng.
Originally, Li Ye did want to advertise on TV One, but after talking with Wen Qingsheng that day, he found out that TV One nowadays does not easily advertise to foreign-funded enterprises.
For example, "Astro Boy" was authorized to broadcast for free in exchange for a chrysanthemum national watch advertisement being broadcast on TV One.
Coca-Cola came later, until 1986, when TV1 wanted to buy a BBC documentary but lacked funds. Coca-Cola seized the opportunity and offered a sponsorship fee of 200,000 yuan, thus obtaining the opportunity to be broadcast on TV1.
On the day of the broadcast, 18 TV stations across the country simultaneously broadcast the Coca-Cola advertisement, making it famous overnight.
The trademark rights of Fenghua Clothing belong to Hong Kong Celis Company, so if it is really reviewed, there might be some trouble.
But now that TV Station One has broadcast this promotional video, Li Ye sees a glimmer of opportunity.
Jin Peng drove the two back to school, and Li Ye sent Wen Leyu back to the dormitory. When they parted, Wen Leyu said, "Remember to come and call me for morning exercise tomorrow morning."
"Little lazy cat, you finally remembered to exercise? That's right, go to bed early and get up early and don't stay up late."
"Little lazy cat, isn't this all for you? Humph~"
Li Ye teased Wen Leyu with a smile, and Wen Leyu angrily said something before going up to the dormitory building.
Wen Leyu has been busy translating manuscripts these days, and has stopped running and sprinting. Li Ye was worried that it would be detrimental to her physical growth, but now it seems that the girl still has a lot of self-control.
But it was not until the next day that Li Ye realized that Wen Leyu not only had self-control, but was also very alert.
Since the two of them started jogging together by the Weiming Lake in the morning to warm up, people have been staring at Li Ye.
At noon and in the afternoon, when everyone went to the cafeteria to eat, many people pointed fingers at Li Ye.
Among them are girls from all grades.
In this era when the gender ratio of students in school is seriously unbalanced, this is no less than adding eighteen layers of taunting BUFF to Li Ye, which fully arouses the hatred of single dogs.
Fortunately, Wen Leyu has been very considerate and has been going out with Li Ye these days. Her powerful aura has helped Li Ye avoid a lot of embarrassment.
She was like a ferocious kitten guarding its food, growling and wooing at countless covetous kittens, protecting her personal property.
But on the afternoon of the third day, the squad leader found Li Ye with a complicated expression and handed him two letters.
"This is something two classmates from another school asked me to pass on to you. You'd better write a reply after reading it."
"A letter from a student from another school?"
Li Ye took the letter, opened it and was shocked. He didn't know what to say.
The beautiful handwriting, implicit words, and tactful expressions reveal a girl's admiration for a boy.
This turned out to be a love letter!
Li Ye hasn't seen this kind of thing for a long, long time.
He did write one when he was in school in his previous life, but he didn't send it out. Maybe someone else wrote to him, but he never received it in the end.
Later, WeChat appeared. Just add a friend and you can quickly check the favorability value between each other with just the movement of your fingers, and determine the success rate of subsequent development. It is casual and free. Who would bother to think hard about handwritten letters?
What if a piece of lousy handwriting is leaked?
In this life, everyone in Qingshui No. 2 Middle School knows his name, Li Ye. Who would write a love letter to him?
Soon after arriving at Peking University, the rumor of "Li Ye dancing with a girl by the lake" was brought up at the class meeting of the Economics Department. Everyone vaguely knew that Li Ye had a girl in a relationship, so naturally no one made things uncomfortable for themselves.
But Li Ye really couldn't have imagined that just a ten-second clip in the promotional video would attract girls from other schools.
Girls nowadays are much more reserved and restrained than they were decades later. I wonder how much courage it takes for a girl to write a love letter to a boy.
So when Li Ye suddenly received two love letters, he felt extremely touched.
"It's not easy for me to write a reply, can you return it for me, squad leader?"
"You should read it carefully first, and then reply politely."
"I'm fine!"
Li Ye had no choice but to carefully write two good guy cards and asked his squad leader Zhen Rongrong to return them to the other party. He still felt a little guilty.
A handwritten love letter may take dozens of minutes or even longer to write, and it is filled with so much anxiety, courage, and expectation, but in the end, it only gets the result you least want to see. How cruel.
When I think back to the time when someone gave me the nice guy card, the girl didn't feel guilty at all! Why can't I feel the same way when it comes to me?
. . . . . . .
Li Ye had helpless worries, and Wang Luyang, the cameraman of Beijing Film Academy, was also worried.
Wang Luyang took on an advertising job from Pengcheng Seventh Factory, which took him about half a month to shoot. He was treated well with good food and drinks, and was even given a big red envelope at the end of the shoot.
It is said that this is the rule in Pengcheng. The thickness of the red envelope is directly proportional to the degree of customer satisfaction.
Wang Luyang didn’t know how satisfied Manager Jin Peng was, but he opened the red envelope and counted it twice. He was extremely satisfied anyway.
But before two days had passed since this satisfaction, something bad happened.
After handing over the edited commercial, Wang Luyang did not destroy the raw film, and was discovered by people in his unit.
Then the video footage was used by other film crews, but Wang Luyang did not get any credit. Instead, he was reprimanded for "doing private work".
It's fine to scold him! It won't hurt him anyway, but when he knew that the video footage would appear on TV One, he felt extremely bitter.
Why?
The red envelope is gone~.
The agreement between Pengcheng No. 7 Studio and Wang Luyang was to shoot a commercial every season, which meant that the thick red envelope would be given out every three months.
As a result, before I could even get the first one warm, I got into trouble. Forget about getting red envelopes again in the future. I might even have to return this one.
"Oh~, my color TV refrigerator."
Wang Luyang sighed softly and closed his eyes with some pain.
But just as he closed his eyes, he heard someone outside shouting, "Lao Wang, Lao Wang, hurry up, the leader wants you to go to the office!"
"Will this little thing ever be over?"
Wang Luyang went straight to the office angrily, but when he arrived, he found several unit leaders and several outsiders inside.
"Wang Luyang, the leader of TV Station 1 is here to find you to understand the situation."
"You want to ask me about the situation? What situation?"
"It's like this. After our promotional video was broadcast, many companies and viewers called to ask where the clothes in the promotional video were made. Are they our own domestic products? Or are they imported?"
"Chinese products, authentic Chinese products, Chinese products produced by Pengcheng No. 7 Factory."
"Oh~"
The visitor was obviously relieved, and then asked: "Can you contact the people from Pengcheng Seventh Factory now?"
"Yes, they have an office in Beijing and several sales outlets. We can contact them now."
Wang Luyang has been working in the unit for many years and has heard countless stories. After looking at the situation on the scene, he seemed to understand something.
[I don’t need to return the red envelope. Maybe I can get a bigger one.]
(End of this chapter)
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