Chapter 1613 We are a small factory
Two lifetimes of experience have taught Li Ye that when someone doesn't get along with you, no matter what you say, they will argue with you, and regardless of whether what you say is right or wrong, they will always contradict you.
So when Li Ye made the statement that "lazy people love to cheat," many people around him began to express their opposition.
"Deputy General Manager Li's idea is somewhat one-sided. As the saying goes, profit can move people's hearts. When faced with a huge profit loophole, whether someone is good at using their brain or good at physical labor, they will all have evil intentions."
"Absolutely! Do scammers differentiate between smart and honest people? As long as someone likes money, they pose a potential risk of scamming."
"Old Ma! Actually, we're saying this for your own good. Think about it! If your Jingnan Group's products become the main targets of fraudsters, or if ordinary people who can't afford to take out loans end up being unable to repay them, it will be very bad for your company's reputation, won't it?"
Faced with everyone's well-intentioned but ultimately insincere words, Ma Zhaoxian greeted them all with a smile: "Hehehe, yes, yes, we will definitely take precautions when we get back, and we absolutely cannot let criminals take advantage of us."
"Hey, that's not very sincere of you. How come you've become so smooth-talking, Ma Zhaoxian?"
If I weren't a little more tactful, wouldn't you all think I'm a fool?
The current booming sales of heavy trucks with Beijing license plates have delighted Ma Zhaoxian. His previous concerns about low profits from dumping at low prices have long since vanished. Now, he knows that people advising him against installment payments are just jealousy.
They just can't stand to see you doing well. You live a prosperous and lavish life, while they live a frugal life with cornbread and bean sprouts. Doesn't that make them look incompetent?
Therefore, no matter what they say, Ma Zhaoxian will not waver. Li Ye's huge success with the 1041 light truck and the Beijing brand commercial bus has given the light vehicle company a "path dependence" mentality. Although this mentality is somewhat extreme, it is extremely firm.
Fan Hongqi of Jicheng Heavy Truck knew from Ma Zhaoxian's attitude that he was determined to ruin everyone's livelihood. Light truck companies had profitable projects such as light trucks, commercial vehicles, and agricultural vehicles, which could subsidize the dumping costs of heavy trucks, but Jicheng Heavy Truck did not.
Therefore, Fan Hongqi kept looking at Qu Si, who was sitting in the first seat.
But Qu Si is now a "hands-off mother-in-law". Although she has the title and status of a manager, she no longer cares about the household chores. As long as you don't demolish the house or break the law, she is too lazy to treat you all equally.
Seeing that Qu Si remained motionless, Fan Hongqi had no choice but to take action himself.
"General Manager Ma, you can say that the bank has taken on most of the risk for you regarding the loan, but you are dumping products at a loss, so you can't shirk your responsibility, can you?"
At a price of 288,000, how much will you lose? What exactly are you trying to do? Is Jingnan Heavy Truck launching such a large-scale price war to dominate the market and become the sole ruler?
"Unifying the martial arts world and being the only one who reigns supreme" are classic phrases from martial arts novels in the 1980s and 90s, and they are widely circulated among the masses. After Fan Hongqi said these words, everyone around him felt that they were very apt.
[Damn it, why don't we all just go bankrupt and let Jingnan Heavy Truck handle all the business?]
But Ma Zhaoxian's face fell at this moment: "We have our reasons for this! We have a problem that we can't explain!"
"Oh, Mr. Ma, you have some troubles? I saw your year-end summary report last year, and it was all very positive and the situation was excellent. It's only been a few days, how can you have some troubles to tell us?"
"It really can."
Li Ye also grimaced, forcing a bitter expression as he said, "Although our Jingnan Group is called a group, it's still a small factory in the automotive industry."
So when I was in charge of marketing and sales, I investigated the sales strategies of small factories in the market, and price discounts were the primary factor.
For example, Fangyuan Auto from Southwest China looks exactly like the Dongfeng 140, but it's much cheaper.
So when we launched our heavy-duty truck, we held a grand opening promotion, just like the Fenghua Shopping Mall that just opened in Xicheng District, where there were special offers for the first few days.
Anyway, it's only for a few days; once this opportunity is gone, it's gone forever. It's mostly a gimmick; they really don't plan to sell many.
To our utter surprise, within just a few days we received a large amount of deposits, and because we launched simultaneously nationwide on the same day…
We're all in the business world, and we all know that salespeople are scattered all over the country, each doing their own thing, which makes it difficult for us to grasp the sales situation in a timely manner.
When we were tallying the total deposits a few days ago, we realized things were going to go wrong. What were we going to do with all those cars we'd already promised to sell at discounted prices?
Li Ye sobbed, on the verge of tears, "We're a small factory with a weak foundation. It's not easy for us to build up any reputation. So no matter how bitter it is inside, we can't ruin the reputation of the Beijing brand. So we can only fulfill the contract with tears in our eyes."
“.”
Li Ye rambled on for several minutes, leaving Fan Hongqi and the others completely bewildered.
What does he mean by this? Did he try something fancy but mess it up?
That seems to be the idea, but you're still too naive! Grand opening sales are just a gimmick. Before the big sale, you have to mark up something that costs ten yuan to twenty yuan, and then sell it for twelve yuan.
[Letting someone so young be in charge of sales for Jingnan Group is practically a crime.]
Hey, they said Jingnan Group is a small factory. How much talent do you need for a sales manager at a small factory? They call themselves a small factory? Have you ever seen a small factory with an annual output exceeding six figures?
Fan Hongqi also sensed that something was wrong.
Ever since he had dinner with Li Ye, he felt that this young man would one day become his rival, so he took it to heart and inquired about Li Ye's situation from various sources.
It turned out that after inquiring, I learned that Li Ye was practically a "legendary figure." Leaving aside what happened before graduation, he never made a mistake in any of his decisions after starting work.
So today, will he suffer such a huge loss without being able to speak out?
So Fan Hongqi asked Li Ye with a cold smile, "So, Deputy General Manager Li, how many cars have you sold in the past few days?"
Li Ye looked at Ma Zhaoxian, who smacked his lips and said helplessly, "Some of them haven't been tallied yet, but the production schedule will most likely be scheduled until the end of this year."
[WTF, you two bastards, are you trying to mess with us? If you sell at this price until the end of the year, will we even be able to complete a fraction of our production target?]
Fan Hongqi was furious.
He turned directly to the other two important figures present and said, "Director Hou, Section Chief Zhang, Jingnan Group is going to sell this truck at the price of 288,000 until the end of this year! What will happen to the entire domestic truck market then, caused by this vicious competition?"
“.”
Director Hou and Section Chief Zhang are representatives of Jilin Automobile and Hubei Automobile, respectively. They are arguably the two most influential people present, besides Director Qu.
Although their current flagship products are only eight-ton and six-ton diesel trucks that have been launched for one or two years, the heavy-duty truck project has already been planned. Therefore, Li Ye's dumping behavior is also causing great damage to their interests.
So the two of them had no choice but to voice their opposition.
“General Manager Ma, what you’re doing is wrong. If it were just selling a few cars at a low price, that would be one thing, but you’re going to keep offering discounts for a whole year. Aren’t you just destroying the livelihoods of your competitors?”
Ma Zhaoxian said awkwardly, "That's why I said I have no way to express my suffering! The sales contract has already been signed, I can't just ruin my reputation and get sued, can I?"
"We can guarantee you that you won't be involved in a lawsuit, and we won't ruin your reputation either, because your reputation is for light trucks and light buses, while Sinotruk has only just started out, what reputation do you have?"
"That won't do. Our light vehicle company always keeps its promises. If we go back on our word after signing a contract, wouldn't that be bullying us?"
"Oh, General Manager Ma, we've encountered similar difficulties over the years, and we've always managed to overcome them, haven't we?"
Li Ye was speechless.
Good grief, you yourselves break your promises, and now you're forcing others to go along with it?
Just as Ma Zhaoxian was about to be surrounded and attacked by everyone, Qu Si, who was sitting in the first seat, finally spoke.
"What you're saying now is all hindsight. This is yesterday's newspaper, take a look!"
"Huh? A newspaper?"
Only then did everyone notice that Qu Si had brought a newspaper today.
After the newspapers were passed around, everyone was furious.
Because there was an article in the newspaper titled "A Word Worth a Thousand Pieces of Gold, Keeping Promises," which described Jingnan Group's promotional activities, even though the sales volume during the promotion period far exceeded the original expectations, Jingnan Group's promise remained unchanged.
Looking at the newspaper articles praising Jingnan Group for "never letting down any user," everyone felt that Jingnan Group was truly insidious.
If anyone tries to persuade Ma Zhaoxian to tear up the contract now, they might end up in the newspapers tomorrow!
Ma Zhaoxian, having gained an advantage, feigned innocence and said with a bitter face, "Now everyone believes it, right? We really have no way to explain ourselves!"
【You've already mentioned it in the newspapers, and you still can't say it? Why don't you go on TV and say it all over the place?】
People probably didn't expect that Jingnan Group actually had this arrangement.
(End of this chapter)
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