Chapter 1610 Seven Injury Fist, My Version is the Most Authentic
Before 1999, New Year's Day was not a statutory holiday in China. So on New Year's Day in 1994, Dong Shan worked at his company all day before dragging his tired body back to his residence in the southwest.
Before entering, Dong Shan vigorously rubbed his face and forced a gentle smile.
Because Dong Shan's wife and children came from Beijing today, and it was a rare opportunity for the family to reunite, Dong Shan couldn't let his negative influence affect them.
However, while Dong Shan wore a smile, his wife's expression was "quite so-so."
After Dong Shan entered the house, his wife complained, "The child and I finally got here for a day, can't you rest for a bit? It's been days now, and the child is crying for food, but we still have to wait for you."
Dong Shan felt a little embarrassed, but could only smile and say, "Then let the child eat first! We don't have so many rules in our family. Besides, the workers at the factory are all working very hard lately, and if I were to slack off..."
"They won't appreciate your efforts even if you don't slack off; they only care about money."
Dong Shan's wife said sarcastically, "As long as you let the workers earn more money, even if you're never at work, they'll treat you like their own father. If you fail to pay their wages, even your father's killer won't hate you as much as you."
Dong Shan's expression changed, because the phrase "unable to pay wages" was a thorn in his side, a thorn that kept him up at night.
Although Dong Shan was able to raise the loan and pay the workers' wages temporarily, this way of making a living on borrowed money meant he had to "watch other people's moods." If the bank turned against him one day, then what his wife had said would immediately become a reality.
But Dong Shan said very seriously, "Comrade Zheng Meiqin, you can't use such words to ridicule our workers. They work twelve hours a day now, which is a kind of dedication."
"Heh~"
Zheng Meiqin chuckled and said, "Dong Shan, isn't everything you're doing just copying Li Ye's methods? Don't you know why the people in the First Factory are praising Li Ye so much? Isn't it just because of money? Why make it sound so noble?"
"The problem is, if you could really copy Li Ye's management experience, that would be great. But look at these people at Southwest Heavy Truck—can they compare to the workers at the First Factory? You couldn't possibly copy it correctly!"
“.”
Dong Shan's face turned bright red after being scolded by his wife.
The sarcasm of your spouse is the most hurtful weapon.
Dong Shan and Li Ye were now locked in a fierce competition. Dong Shan accused Li Ye of plagiarizing Li Ye's management methods, and even said that he "couldn't even copy them properly," which made Dong Shan instinctively extremely disgusted.
But the problem is that Zheng Meiqin is his wife, and everyone knows who she is. It's a fact that Dong Shan wants to follow in Li Ye's footsteps, but whether he can successfully copy her is still a huge unknown and risky matter.
Seeing her husband's pale face, Zheng Meiqin felt a little uneasy.
So she turned to him and said gently, "Old Dong, everyone has their own strengths. Can't we admit that we're not as good at making money as Li Ye?"
You're not good at running a business, but you do have your strengths! Government ministries are where you truly thrive. While Southwest Heavy Truck is still doing well, let's quickly make our way back to Beijing!
"Back to the capital?"
Dong Shan gave a bitter smile: "Can I go back? Do you know how many people are pinning their hopes on me? I'm afraid they won't agree to let me go back!"
Zheng Meiqin, who had just become gentle, became angry again: "Why don't they agree? So what if there are tens of thousands of workers? They haven't worked hard for decades. Do they expect you to bring them a good life with just a wave of your hand? So what if that hope is shattered?"
"Mikoto, you... forget it."
Dong Shan wanted to explain, but in the end, he didn't say it.
Zheng Meiqin didn't understand Dong Shan's meaning at all. It was one thing to talk about the workers' hopes, but how could those who were waiting for the company to go public and receive dividends allow him to be transferred back to Beijing?
Just then, the child watching cartoons in the inner room suddenly shouted, "Dad, come quick! It's your factory's advertisement—a big car!"
"Our factory's advertisement?"
Dong Shan paused for a moment, then stepped into the inner room, where he saw the latest advertisement for "Beijing Brand Cars" playing on the television.
When Dong Shan was first transferred to Jingnan Group as director, he proudly told his child that Jingcheng brand was their own product, which is why his child misunderstood the advertisement.
However, Dong Shan was no longer in the mood to explain to his child, because the advertisement had given him too much "stimulation".
"Beijing brand heavy trucks, originating from leading European technology, boast a powerful 260 horsepower engine, giving you the confidence to conquer any road condition, while a superior braking system provides you with full assurance for safe driving."
The advertising slogan for the Beijing-brand heavy trucks wasn't anything special; Dong Shan was a decent writer, and he was confident he could craft such a catchy slogan himself. However, the visuals in the advertisement were quite "insidious."
Because Li Ye used the footage of the prototype vehicle comparison test in Chuncheng, when going uphill, the fully loaded Beijing-branded heavy truck easily overtook the Southwest Heavy Truck's prototype vehicle. Isn't this like taking a dump on Dong Shan's neck?
In the latter half of the advertisement, the scene shifts again, and the driver who got off the heavy truck in Beijing turns around and gets into a strangely shaped van.
"The Beijing Hongguang is the pinnacle of minibuses, offering the comfort of a sedan with the features of a bus and a top speed of 150 km/h, making it the perfect first car for entrepreneurs."
"Jingcheng brand, a national-level excellent brand with a full range of products, advanced technology, and comprehensive guarantees, produced by a major factory, quality is guaranteed, and it is trustworthy."
“.”
The advertisement shot by Li Ye is very long, and the shooting angles, camera movements, and background music are all excellent. It is far superior to the advertisements currently on the market, and it almost gives people the visual experience of a blockbuster movie.
More importantly, Beijing brands demonstrated their strong capabilities, offering a full range of products from light trucks and light buses to heavy trucks and passenger cars. They also listed their annual production volume in their advertisements, giving car owners the confidence that "we are a major manufacturer and we will never go bankrupt."
It can be said that after decades of use, the three characters "京城牌" (Jingcheng Brand) have been completely "gilded" by Li Ye, becoming a golden brand.
In this respect, Southwest Heavy Truck cannot compare at all, because they have had few best-selling products in the past few decades, and their influence has never extended beyond Southwest China.
Dong Shan clenched his teeth, his fingers trembling slightly.
This wasn't because he was tired from personally working in the workshop with the workers today, but because he suddenly realized that his war with Li Ye had only just begun, and he had already lost half the battle.
"Ring ring~"
Dong Shan's phone suddenly rang.
Dong Shan answered the phone with trembling hands, and then heard the voice he least wanted to hear at that moment: "Qingqi Company's heavy trucks are about to be fully launched, why haven't you put out any advertisements yet?"
And what's with the footage in the advertisement? How did they get your test footage from Kunming? Are you really that careless?
Dong Shan had a bitter pill to swallow.
The person on the other end of the phone was the one who started the testing between the two parties, and at that time, no one thought there was anything wrong with it! After all, the sample from Southwest Heavy Truck was "more mature".
Li Ye brought video recording equipment to monitor the entire testing process, and no one thought there was a problem, because he did it to ensure the "fairness" of the test.
Now you're blaming all of this on me, Dong Shan? On what grounds?
"I just saw the ad too, I'll deal with it as soon as possible."
"Did you only see the advertisement?"
The person on the other end of the phone snapped angrily, "Didn't you go to the sales office and see what their prices were?"
Dong Shan paused for a moment, then said, "I test drove their test drive vehicles before. The production cost is not low, so the price naturally won't be low either."
"Heh, it won't be too low?"
The person on the other end of the phone laughed: "A dump truck costs 318,000 yuan, a ten-wheeler costs 288,000 yuan, and we can even help with bank loans, Dong Shan. Knowing yourself and your enemy is the key to victory. Are you sending me to the Southwest to be the top leader so I can sleep all day?"
"How much? 318,000 for a self-unloading truck? 288,000 for a ten-wheeler truck? And can you help with bank loans?"
Dong Shan was shocked. You know, in 1994, the Austrian dump truck from Jicheng Heavy Truck cost 365,000 yuan, and the ten-wheel tractor cost more than 300,000 yuan. The driving experience of the Kamaz truck from the first factory was better than that of the heavy truck from Jicheng. The materials used were naturally more abundant, so how could the cost be less?
But now their quote is 15% cheaper.
That's 15% net profit!
Is Li Ye trying to use the Seven Injury Fist, killing a thousand enemies while losing eight hundred of his own?
Dong Shan quickly replied, "I'll go verify it right away."
"You don't need to verify it; I've already checked it for you. This is just the standard price. If you purchase in large quantities, the price can be even more favorable. China-Singapore Bank also provides loan services."
The person on the other end of the phone spoke a long, sinister message, which made Dong Shan's heart sink to the bottom.
Dong Shan knew that Li Ye was "skilled" at controlling supply chain costs, but such a good car would definitely sell for over 300,000 yuan, so why would he sell it so cheaply? Was he not willing to make money?
Moreover, the person on the other end of the phone was clearly questioning Dong Shan's work ability, since he was completely unaware of the competitor's sales strategy.
But the next thing the other person said chilled Dong Shan to the bone.
"Dong Shan, I don't care what methods you use, you have to boost sales now. I've already arranged for people to cooperate with you on advertising and the launch. We don't have much time left."
“.”
Dong Shan swallowed hard, feeling only a bitter and desolate sorrow.
In this situation, if you want to increase sales, what else can you do besides competing on price and offering "lower prices than yours"?
My car was originally cobbled together from scratch, with all parts sourced externally, making the costs skyrocket. Yet, they insist I sell it at a low price.
Because companies need to appear successful when they go public, they need to fabricate data and have sales figures to back it up.
But in this way, Dong Shan's Seven Injury Fist is even more authentic than Li Ye's!
(End of this chapter)
Continue read on readnovelmtl.com