The factory was still preparing samples, and the two factory managers were watching. Zhang Xingrong was confident they could handle it.
Recently, Taoyuan Rattan Weaving also opened a store in the provincial capital, and learned from them to organize promotional activities, which had very good results.
Hongyun actually held an event during the summer vacation, but maybe everyone has seen the Hongyun brand too much and has become tired of it, so the effect was not that good.
Under the impact of Taoyuan, their Hongyun sales have been quite dismal, so Zhang Xingrong has been trying to figure out a solution these days. Taoyuan's products are different from theirs, not copied, but many of them are similar. If you buy theirs, you don't need to buy Hongyun anymore.
Yu Xiuying, the sales manager, felt a little ashamed: "Director, whatever activities we organize, Taoyuan Rattan Weaving always follows suit. We've tried many ideas, but none of them worked very well."
Taoyuan divided their original market and they had no way to stop it.
This is the law of the market and cannot be stopped.
Zhang Xingrong understands this point, and the same applies to promotions. If you do too many promotions, you'll get visual fatigue. You'll also feel that the product might not be worth the money.
"Let's not hold promotions for now," Zhang Xingrong said. "Don't hold too many promotions in the future. If we hold too many promotions, they will feel that the products are not worth the original price, and may even feel cheap. It will also cause visual fatigue and even disgust."
Everyone didn't understand what he meant and looked at Zhang Xingrong in confusion.
Zhang Xingrong gave everyone a comparison: "For example, the bowl seller over there just started a promotion with a discount. Would you want to buy it? But if he had promotions every day and offered low prices on bowls, what would you think?"
Buy bowls every day?
That's impossible. It's not something you can eat. Food is something you need to buy every day!
If that bowl is on sale every day and sold at a price lower than the marked price every day, then it is not valuable, right?
So that's how it is. We are not stupid people and we figured it out quickly. They remembered the activities in the past two months. It seems that there are not many, but not too few either.
"Mr. Zhang, so this is what you meant when you told us to organize some activities!"
"So are we giving the public this feeling now? Will we be unable to hold events in the future?"
"No!" Zhang Xingrong laughed. "It will still be appropriate in the future, such as during festivals when we can hold promotional activities. But we can also hold other activities during normal times. This time I want to hold an event."
Everyone was confused and didn't understand what it meant.
Are they still holding events now that things are going so badly? Wouldn't that make people have a worse impression of them?
Yu Xiuying said, "Mr. Zhang, you can't hold promotional events anymore. Since it gives everyone a bad impression, I think we should stop it. We have to find other ways. Don't worry, I'm the general manager of sales, I will definitely come up with a solution!"
She was someone who never gave up. She had no reason to back down when faced with difficulties. Her mother had always told her that there were always more solutions than problems. She went back to think about it, and then discussed it with everyone. Strength lies in numbers. She didn't believe they couldn't come up with a solution! As the general manager of sales, she shouldn't back down.
In the past two months, she has been trying to find ways to organize activities, and there has been some effect, but not as good as before.
She now understood more and more what Zhang Xingrong had said before about market competition.
She had said in a previous meeting that we need to adapt to market competition. This is market competition. Whoever is stronger will survive, right?
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