After everyone was together for a while and made sure that they had taken everything they needed, they set off for the exhibition hall!
It was a really nice day, and it was very lively everywhere. Of course, it was probably too early, so most of the people were going to the exhibition hall.
When we arrived at the exhibition hall, we found that many people were already there.
The opening ceremony of the trade fair will be held today, and then we will actually start welcoming foreigners.
A few people chatted in the crowd for a while, and soon the stage became lively. All the leaders of the trade fair came and spoke on stage.
Applause rang out, and everyone was very excited.
The opening ceremony lasted about an hour before they were allowed into the museum.
Once inside the exhibition hall, people from each factory headed straight for their booths and opened their doors to start business. Everyone was nervous and excited, and in this atmosphere, it wasn't long before the first batch of customers finally arrived.
Jin Haiwen and others were sitting at the booth, while Zhang Xingrong and Yu Xiuying were waiting at the entrance of the exhibition, handing out factory brochures directly to the customers who came in.
The factory introduction is six pages long and is available in English, Spanish, Italian, French, Portuguese and German!
Zhang Xingrong had been preparing this long ago. As someone from a past life, she was very familiar with this marketing tactic. Jin Haiwen wrote the brochure in six languages. After the text was printed, Zhang Xingrong began to draw on it.
Of course, the painting is of the wicker products from their factory.
She drew samples and asked Luo Ertao to find someone who could draw to help draw hundreds of copies.
The brochure features beautiful product illustrations, and next to each is a brief introduction to the factory, highlighting the address and phone number. The entire brochure, like a simple comic strip, is truly eye-catching. Sure enough, whether you're looking to buy wicker products or not, this brochure is a hit!
Customers couldn't help but open it as soon as they took it. Their eyes lit up when they saw the paintings inside, and those who were interested came up immediately to ask about it.
Zhang Xingrong immediately asked Yu Xiuying to take the person to the booth.
Their promotional method is truly unique and also very time-consuming. After all, making a picture album in this day and age is a very expensive and labor-intensive endeavor.
The two of them became the most eye-catching presence at the exhibition.
Yu Xiuying couldn't help but ask a question: "Mr. Zhang, many of your customers don't want our products. Isn't this a waste of time?"
This was not just her idea. Other factories over there also looked at them with mocking eyes.
Distributing brochures in this way is a waste of time and money. Foreign customers come here to buy things, not to shop. Hongyun is wasting time and money by doing this.
Zhang Xingrong was taking a breath. "Why would we waste time? This is an opportunity. These customers have come from far away, and most of them are buyers. Although some of them are single buyers, since they are buyers, they must have extensive purchasing connections. If they can take these back, this is our chance."
That makes sense, Yu Xiuying nodded.
Even the smallest opportunity was still an opportunity. That was how she had gotten orders from various counties and cities. It was just that being abroad was a bit far away, and she didn't think twice.
But now Zhang Xingrong's painting reminded her, yes, this is an opportunity, even a little opportunity is an opportunity.
"Do you know why I made the introduction into a picture album? If it's an album, people won't want to throw it away. As long as they take it back and show it to others, it's advertising."
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