The shadowy figure wasn't attacking; rather, it was Liu Lu's daughter, Liu Bei, mischievously jumping onto her back and giggling.
"Mom, what are you looking at?" Liu Lu smiled helplessly, hugged her daughter, and the tension in her heart subsided slightly.
Secretary Chen breathed a sigh of relief and handed over the documents: "Boss, the meeting materials for tomorrow's social responsibility project are ready."
The atmosphere in the meeting room was somber the next day.
Liu Lu looked around at everyone and slowly began, "Ladies and gentlemen, as Liu Lu Group has developed to this point, we cannot only look after our own interests, but also shoulder our social responsibilities." She projected the plans for environmental protection projects and public welfare funds onto the big screen, speaking eloquently with a determined light shining in her eyes.
However, the contents of the plan were like a stone thrown into a calm lake, creating ripples.
The Marketing Director was the first to object: "Mr. Liu, these projects require huge investments, and we won't see any returns in the short term. On the contrary, they will affect the company's profits." The Finance Director chimed in: "Yes, the current economic situation is not optimistic. We should concentrate our funds on expanding our core business."
Liu Lu was not surprised; she had already anticipated the resistance.
She responded firmly, "Short-term profits are important, but long-term development is more crucial. These projects will not only enhance the company's image but also help us win a broader market."
Chairman Zhao and General Manager Qian expressed their support, but other senior executives still had many concerns.
In the conference room, both sides stuck to their own arguments and refused to back down, creating a tense atmosphere as if an invisible battle was brewing.
“I know your concerns,” Liu Lu took a deep breath, her tone softening, “but I’m confident these projects will ultimately yield substantial returns…” She took a document from her briefcase and gently placed it on the table, “This report…”
Liu Lu pushed the document in front of everyone, her tone calm and firm: "This report was jointly completed by Professor Sun's team and Attorney Wu. It provides a detailed analysis of the long-term benefits of fulfilling social responsibility, including enhanced brand value, increased consumer goodwill, policy support, and more. I believe you will gain new insights after reading it." The report was detailed, the data was clear, and the arguments were rigorous, vividly demonstrating the economic and social benefits of fulfilling social responsibility.
The marketing director, who had previously been the most vocal opponent, changed his expression after reading it and fell silent.
The CFO nodded silently, clearly convinced by the data and analysis in the report.
Seeing the change in everyone's attitude, Liu Lu felt a huge weight lifted off her shoulders.
She knew that this was only the first step in a long journey, and that the road ahead was still long, but she firmly believed that as long as she persevered, she would definitely succeed.
After the environmental protection project was launched, Liu Lu chose a heavily polluting former chemical plant site in the suburbs of City A as a pilot site.
This area was once a pillar industry for the local economy, but long-term pollution has led to environmental degradation and seriously threatened the health of residents.
Liu Lu plans to transform this place into an ecological park to restore the local ecological environment.
However, the project encountered resistance as soon as it was implemented.
Local interest groups that rely on traditional, highly polluting industries jumped out, spreading rumors and inciting uninformed people in an attempt to stop the project from proceeding.
"Liu Lu Group is just putting on a show! They don't care about our lives at all; they just want to use this to create hype!" A burly man stood in front of the crowd and shouted loudly.
Behind him, a group of people started jeering, and the scene became chaotic for a moment.
Liu Lu's car slowly drove into the outskirts of City A. Looking at the crowd and banners in the distance, Secretary Chen asked worriedly, "Ms. Liu, should we continue?" Liu Lu's eyes were firm, her tone leaving no room for doubt: "Of course, I want to see what they're up to!" The car continued forward, slowly driving into the crowd…
"This is illegal! We've already called the police!" A man in a suit pointed at Liu Lu's car and said sternly.
Liu Lu slowly rolled down the car window, her cold gaze sweeping over the crowd, a sneer curling at the corner of her lips: "Illegal? I'd like to see who breaks the law first!" Liu Lu's group's public relations team sprang into action, like a precisely operating machine, and began a fierce battle with interest groups in the public sphere.
Interest groups have hired a large number of online trolls to spread various rumors and smear environmental projects, attempting to confuse the public and incite public sentiment.
They fabricated false data, claiming that Liu Lu Group's environmental protection projects would disrupt the local ecological balance and even endanger residents' health.
In a short time, the internet was flooded with negative news, and the image of Liu Lu Group was severely damaged.
However, Liu Lu Group's public relations team is no ordinary team.
They collected a wealth of evidence, refuted the rumors with facts and data, and published positive reports through major media outlets, showcasing the project's actual progress and positive significance.
They invited authoritative experts to provide interpretations and dispel public doubts with scientific arguments.
The two sides traded blows, and the situation in the information war reached a stalemate.
Amid the tense situation, Liu Lu received a special gift from her daughter, Liu Bei—a painting.
In the painting, Liu Lu stands at the site of an environmental protection project, holding a shovel and planting trees.
The sunlight shone on her, making her look exceptionally radiant.
Next to the drawing, a line of words was written in crooked handwriting: "Go, Mom!"
Seeing her daughter's painting, Liu Lu felt a surge of warmth in her heart.
Her daughter's support gave her tremendous motivation.
She placed the painting on her desk and looked at it every day to remind herself of the responsibilities on her shoulders.
Despite numerous obstacles from vested interest groups, Liu Lu did not back down.
She knew that this battle was not only for the company's interests, but also for the environment and health of the residents of City A.
She convened her team members to discuss countermeasures.
"They want to defeat us with a propaganda war, but we won't let them succeed!" Liu Lu's eyes were firm, and her tone was powerful. "We must take the initiative and reveal the truth to the public!"
Liu Lu decided to hold a press conference to publicly respond to all the questions and invite local residents to visit the environmental protection project site so that they could witness the progress and results of the project firsthand.
She believes that facts speak louder than words, and that as long as the public knows the truth, she can win their support.
On the day of the press conference, Liu Lu wore a black business suit, looking elegant and capable.
Facing the camera, she spoke fluently and confidently, responding to various questions from reporters.
Her honesty and firmness earned the respect of everyone present.
After the press conference, Liu Lu received a phone call from an unknown number.
"Mr. Liu, you'll regret doing this..." A cold voice came from the other end of the phone.
Liu Lu's lips curled into a cold smile. "Is that so? I'll wait and see." She hung up the phone, a glint of cold light flashing in her eyes.
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