Chapter 152 Business Opportunities Everywhere
The other five men looked disheartened. They had already understood that Jiang Xi had listed Ma Xiaomei as the first candidate for consideration, and they were only backup options. Jiang Xi would only consider them if Ma Xiaomei's physical examination report failed.
However, the notes that Ma Xiaomei took out just now were indeed very detailed, and Ma Xiaomei had mastered a lot of theoretical knowledge, which they did not have.
They were just curious about trucks and had to learn from scratch, but Ma Xiaomei already had a basic understanding, so the male comrades were just disappointed for a moment, but they didn't feel that Jiang Xi was unfair.
There are many hidden talents in the chicken farm. She seems low-key at ordinary times. Who would have thought that Comrade Ma Xiaomei is so powerful in private.
Soon, the male comrades no longer cared about their disappointment, as the first truck from the Changfeng County Poultry Farm arrived!
The truck was driven to the chicken farm by the driver of the steel plant. The truck slowly entered the gate of the chicken farm. The workers' eyes were shining. They had been looking forward to it for the whole afternoon.
The truck finally arrived, and everyone stared at it intently. Even though it was a bit old, it was still a truck. How much would such a large truck cost? Their factory was getting better and better!
Jiang Xi said to Liu Daqiang, "The truck needs some cleaning up. The paint is peeling a bit. We'll try to repaint it, but first we have to wash the truck."
Liu Daqiang couldn't wait any longer: "Okay, Director Jiang, I'll arrange it right away!"
Liu Daqiang called a few workers to wash the car together. The workers all looked happy. Being able to wash the car meant that they could touch the truck. They had never thought that they would be able to touch the truck in this life!
The workers who were not selected were all very disappointed. They looked at the truck eagerly. They didn't dare to move forward casually. What if they broke down the truck?
The chicken farm's purchase of a truck was both a boost and a shot in the arm for all the workers. They couldn't help but look forward to the farm's future even more. The farm was bound to get better and better!
Jiang Xi not only has to worry about the future of the chicken farm, but also the future of the brine factory, and the most important thing at the moment, Wu Ji Brine is about to open at the train station!
The store at the train station has been renovated. This is the third Wu Ji Zao Lu branch owned by Jiang Xi, and it is also a crucial link in Wu Ji Zao Lu's expansion nationwide.
After all, in such a great location at the train station, Jiang Xi has given this store more value and mission. I don’t know whether it is to sell things, or to serve as a publicity outlet, or even a place to expand the market.
Zhou Jiangang was responsible for the entire decoration of the store. The moment the sign was hung up, Zhou Jiangang's mouth was almost grinning from ear to ear. This store was a new starting point for Wu Ji Zao Lu, and for himself as well.
Zhou Jiangang resigned from his job at the steel mill and transferred it to a friend. Now he has officially joined Wu Ji Zao Lu. At this moment, he personally hung up the signboard for Wu Ji Zao Lu, and Zhou Jiangang felt relieved.
Zhou Jiangang's eyes were filled with joy. "Director Jiang, when will we open?"
Jiang Xi said, "The sooner the better. Let's make it a bigger opening this time."
Zhou Jiangang: "How big is that?" According to Zhou Jiangang's understanding, the biggest event for a store opening would be like the last opening, with some dragon and lion dance teams and a few more firecrackers, but Jiang Xi didn't want to make it that simple.
The shops at the train station were unlike those elsewhere. Jiang Xi wanted to make a big splash, letting everyone know there was a Wu Ji Zao Lu restaurant here, and letting the passengers know about the advantages of Wu Ji Zao Lu.
For Jiang Xi, all travelers coming and going are potential partners. He can promote Wu Ji Zao Lu well and if they are interested, they can directly cooperate with Wu Ji Zao Lu.
Therefore, Jiang Xi not only treated the opening of the Wu Ji Zao Lu branch at the train station as an opening, but also regarded it as an investment attraction. Based on this goal, Jiang Xi formulated a series of plans.
There has always been a lot of people coming to the train station. Recently, in addition to people who are traveling long distances by train, there are also some merchants and residents of Changfeng County who come to the train station. What attracts them is not the train station, but the row of shops next to the train station.
This is big news in Changfeng County. This row of shops was built recently, and anyone who can occupy a spot here is one of the best people in Changfeng County.
After the shops were officially opened, there were always some people who had nothing to do and came to take a look. Several shops had already opened. Jiang Xi's Wu Ji Zao Lu opened relatively late, but no matter which shop it was, none of them had as grand an opening as Wu Ji Zao Lu.
On the opening day of Wu Ji Zao Lu, a row of flower baskets were placed on both sides of the store and a red carpet was laid on the ground. Jiang Xi also called all the employees of the chicken farm. The employees wore the same uniform and stood in two rows, looking very imposing.
In addition, Jiang Xi also made brackets out of wood, each of which was hung with a huge poster.
Rather than being a poster, it is more like a report card of Wu Ji Zao Lu. Each poster has huge words written on it about the achievements Wu Ji Zao Lu has made since its opening.
For example, Wu Ji Zao Lu's Shanghai branch has sold over 10,000 servings! This century-old brand never sells leftover food! Recommended by the Shanghai Daily! Recommended by the Changfeng County Daily!
A partner brand of Shiquan Hotel! A partner brand of Shiquan Pavilion, a brand trusted by Shanghai's major companies and the people!
These posters have concise text, just one sentence with attractive patterns. Jiang Xi specially contacted Yang Xuerong to draw them, and the effect on site is quite good.
The novel and beautiful posters, coupled with the outstanding achievements, quickly attracted everyone's attention.
"Is this little shop so famous? Look at what's written on these posters. I don't understand it, but it's impressive!"
"Wu Ji's Zao Lu is incredible! Just a small Zao Lu can be sold to Shanghai, and even be published in the Shanghai Daily, which is a big newspaper. Compared to the Shanghai Daily, the Changfeng County Daily is not as good as it."
"What do you know? The most valuable thing here, besides the Shanghai Daily, is the partnership with the Shiquan Hotel."
"You know, the Shiquan Hotel is a big hotel in Shanghai, hosting foreign guests. The fact that the Shiquan Hotel cooperates with Wu Ji Zao Lu shows that Wu Ji Zao Lu's food must be good."
Whether people are amazed or curious, these posters have left an impression on everyone. Wu Ji Zao Lu is not an unknown small brand, but a big brand that is already well-known in Shanghai.
In addition to using posters to demonstrate his strength, Jiang Xi also used the loudspeaker given by Qi Yu'an. Since he wanted to be high-profile, he had to be completely high-profile and draw everyone's attention to Wu Ji Zao Lu.
The loudspeaker played a looping sound: "Wu Ji's Zao Lu branch has opened. Big sale today! Spend three yuan or more and get a free vegetarian Zao Lu platter. Spend ten yuan or more and enter a lucky draw."
"Our store is offering group buying services. We welcome all organizations and individuals to inquire about our services. We offer preferential treatment for group purchases. The more you buy, the bigger the discount!"
The first two activities are the usual routines for opening a store, and the last sentence is the key point. Since Jiang Xi has regarded the Jiang Wu Ji Zao Lu at the railway station as an investment promotion conference, he naturally wants to negotiate a big deal on the opening day and attract organizations or wholesalers to purchase large quantities of Wu Ji Zao Lu.
Zhou Jiangang was very busy. When Jiang Xi showed the poster to Zhou Jiangang, he predicted that many people would come on the opening day, but in fact, the number of people who came was much greater than Zhou Jiangang had imagined.
Not only the people in Changfeng County, but also many people waiting for the train came over curiously to ask after hearing the noise here.
Some people watched the excitement for a while and then went back to call their relatives and friends to come and watch the fun. Word spread from one person to ten, and from ten to a hundred, and the store entrances were packed with people.
This undoubtedly got Wu Ji Zao Lu's shop at the train station off to a good start. Zhou Jiangang felt full of energy. This was the life he wanted, with hope every day and new surprises every day.
The employees of the chicken farm were also greeting customers one by one. Although there were many employees, there were also many people asking questions. It was at this time that these employees deeply felt the strength of Wu Ji Zao Lu.
They are just the first link in Wu Ji Zao Lu business. Although the chicken farm is raising more and more chickens, they have not seen with their own eyes the scene of these chickens being put on the market.
Today, the employees of the chicken farm watched as barrels of fermented brine were carried out and sold out. They were very excited. The better the fermented brine sold, the more popular their chicken would be.
In order to ensure that the employees of the chicken farm would not slack off, Jiang Xi provided training to everyone in advance before the opening. Therefore, even if they were asked repeatedly, the employees of the chicken farm still answered patiently.
They represent Wu Ji Zao Lu and cannot bring shame to Wu Ji Zao Lu.
After all, the posters displayed at the door of the store not only intimidated the customers passing by, but also intimidated the employees of the chicken farm.
They didn’t know that Wu Ji Zao Lu was so famous. It was only after seeing the poster that they suddenly felt a sense of collective honor and pride.
They are a brand recommended by the Shanghai Daily. Since they have been featured in the newspaper, they are a benchmark, and they must also hold themselves to the benchmark standards.
Zhao Xiaofen felt like her face was about to freeze from laughing, but she couldn't help but smile and say to Chen Xiaojuan in between her busy schedules, "Xiaojuan, Wu Ji's Zao Lu is amazing, and so are we."
"Whenever I think about the chickens we raise being made into glutinous rice and being so popular, I feel that my work is very meaningful. And even people in Shanghai love Wu's glutinous rice. So, am I also someone who has a connection with the people of Shanghai?"
Shanghai is one of the most developed cities in everyone's mind. In the past, when we heard that something came from Shanghai, we would think that it was a good thing.
Now Wu Ji Zao Lu has gone beyond Changfeng County and reached Shanghai, where it is even loved by the people of Shanghai. How could Zhao Xiaofen not be proud?
After what happened last time, Chen Xiaojuan was almost reborn. She is now much more lively, no longer deliberately avoids what happened in the past, and has also started to make friends.
Hearing Zhao Xiaofen's words, she smiled enthusiastically and said, "Yes, so from now on we must raise chickens well and make them taste better, so that more people will like Wu Ji Zao Lu and contribute to its development."
Zhao Xiaofen nodded heavily. The posters not only attracted a large number of customers, but also brought the self-confidence and collective sense of honor of the employees of Wu Ji Zao Lu to a peak.
Jiang Xi put on such a big display that it would definitely attract many people to come into the store to buy or consult. This was a scene that Jiang Xi could foresee, but she was not waiting for these individual customers, but wholesalers from other places.
Jiang Xi stood at the door of the store, answering customers' questions with a smile and introducing products to them. At the same time, he did not forget to observe the people coming and going, looking for big customers to negotiate with. Soon, one person attracted Jiang Xi's attention.
The man was about forty years old, a little thin, and wearing a blue suit. He entered the store but did not buy anything. Instead, he looked around, especially staring at the menu, and even studied the posters outside the door for a long time.
The man was carrying a bag and must have come from another place. He was wearing a watch on his wrist and a pair of leather shoes on his feet. From his clothes, it was clear that he came from a wealthy family.
Jiang Xi felt a slight movement in her heart, thinking that this person might be the big client she was waiting for.
Jiang Xi took the initiative to step forward and say hello: "Hello, comrade, how can I help you?"
The man smiled when he saw Jiang Xi: "Are you the manager of this store? Can you make the decision?"
This sentence made sense. This person should be a businessman. Jiang Xi smiled and said, "I'm not the manager of this store, but I'm the owner of Wu Ji Zao Lu. You can ask me any questions you have."
Hearing that Jiang Xi was the boss, the man was a little surprised. He looked at Jiang Xi for a few times and then said, "Boss Jiang is very capable and has a lot of ideas. No wonder he can make such a big fuss just by opening a business."
The man's name was Li Bin. As Jiang Xi expected, Li Bin was a wholesaler specializing in food wholesale business.
He has been in the food wholesale business for several years. He is considered one of the first people to do business since the opening up. His business is very big and his channels are almost all over China.
This time when Li Bin came to Changfeng County on a business trip, he unexpectedly saw the opening of Wu Ji Zao Lu shop.
Originally, he thought Wu Ji Zao Lu was just a small local brand, but after seeing the posters outside the store, the waiters in uniform, and the opening ceremony, Li Bin became interested in Wu Ji Zao Lu.
While laymen watch the excitement, Li Bin is an expert and watches the details.
For ordinary consumers, the posters displayed outside will only make them think that Wu Ji Zao Lu is very good, but in Li Bin's opinion, it is the boss behind the restaurant who has great ideas and flexible sales strategies.
Li Bin has been doing business for so many years, and what he values is not only the quality of the goods, but also the boss's business ideas. If the boss's ideas cannot keep up with the times, he will be eliminated by the market sooner or later. It is also tiring to cooperate with a blockhead.
So Li Bin deliberately went into the Wu Ji Zao Lu restaurant to observe carefully. The more he looked, the more he felt that the boss behind Wu Ji Zao Lu was not simple, but he did not expect that the boss was such a young girl.
Li Bin was surprised for a moment, then asked, "I just heard it playing on your speakers. Do you still have a wholesale business?"
Jiang Xi: "Yes, we are not just a small shop, we have our own factory, and we even raise our own chickens. In addition to retail, we also welcome organizations or individuals to purchase in bulk, and there are discounts for large-volume purchases."
Li Bin pondered, "Are there discounts for each type? How strong are the discounts?"
Jiang Xi: "We still need to discuss the details. If you don't mind, we can go to the office to discuss it."
Jiang Xi specially arranged a small compartment next to the store, which was used for business negotiations.
Jiang Xi brought Li Bin to the cubicle and poured him a glass of water. "Comrade, please have a drink first and take a look at the information about our Wuji Zaoluo."
Jiang Xi handed Li Bin a beautifully crafted booklet, which was also designed by Jiang Xi and Yang Xuerong.
The booklet is not big and is made of coated paper. It feels heavy in the hand. Judging from the printing and materials, it is very expensive.
The cover of the booklet is printed with the four big characters "Wu Ji Zao Lu". Although it is printed, it can be seen that it is calligraphy, and the person who wrote it has a solid foundation. Just four characters reflect the majestic momentum.
Li Bin flipped to the first page and read the story of zao lu (Chinese savory stew): "Zao lu has a history of hundreds of years in China, especially in the Jiangsu and Zhejiang regions. Every household has a unique memory of it."
“Even though the steps are the same, the taste of each restaurant’s zao lu is different, and this is especially true for Wu Ji’s zao lu.”
"Wu Ji Zao Lu inherits a century-old craft, a skill passed down from the ancestors of the Wu family. After being passed down through several generations, Wu Ji Zao Lu is not just a stew, but a token of heart, a gift passed down with love."
"Now Wu Ji Zao Lu has preserved this thoughtful gesture intactly and properly, so that you can taste the most authentic and unique Zao Lu, passing on the delicious taste in your memory. Wu Ji Zao Lu will always be with you!"
This story was written by Jiang Xi, and was inspired by the brand marketing book. If you want to make your brand bigger, you must have uniqueness. The so-called uniqueness, the most basic thing is to have a brand story.
The highest level of selling is not just selling a product, but also a feeling, a feeling that makes people believe and rely on it from the bottom of their hearts.
So Jiang Xi wrote such a brand story, which instantly gave Wu Ji Zao Lu a soul. It is not just a dish of Zao Lu, but it makes people feel the family heritage and the warmth of Chinese culture.
It turned out that this story was quite effective. Li Bin even sighed heavily after reading it. He was touched.
Li Bin is also from Jiangsu and Zhejiang. When he was a child, his family often made fermented food, but this skill was lost after his grandmother passed away.
My family thinks that making zaolu is very troublesome. If you make too little, it will waste the seasoning, and if you make too much, it will be difficult to preserve, so we rarely make zaolu at home.
Li Bin will never be able to taste the delicious zaolu made by his grandmother again. Now, after seeing these words, people like Li Bin who have traveled all over the country are curious about Wu Ji Zaolu and want to try it to see if it tastes like the one he remembered from his childhood.
Li Bin continued to flip through the pages. This page contained the promise made by Wu Ji Zao Lu.
Wu Ji Zao Lu is a century-old brand that has grown from a small stall to where it is today. It has always insisted on putting quality first, never selling overnight dishes, and never shortchanging on weight, striving to provide better services to consumers.
In order to ensure the freshness of the ingredients, Wu Ji Zao Lu specially established a chicken farm, and the Wu Ji Zao Lu factory came into being. In the future, Wu Ji Zao Lu will continue to provide everyone with good quality Zao Lu, be fair and honest, and operate with integrity.
Is this page a reassurance for partners and consumers? Li Bin guessed Jiang Xi's intention and turned to the next page, only to find that the next page was a reassurance for partners.
The next page describes the major events of Wu Ji Zao Lu. In order to make it easier for everyone to understand, a timeline is specially drawn on this page.
It can be clearly seen from the timeline that in less than a year, Wu Ji Zao Lu started from a small stall, soon opened its first store, then built a factory, and opened a store in Shanghai. Each node is written clearly, which also represents the unlimited potential of Wu Ji Zao Lu.
Even though Li Bin is a non-staff member, he is somewhat proud and excited about the development of Wu Ji Zao Lu. The speed of development can be described as rocket-like.
Li Bin then flipped through the pages, and at the back was the current achievements of Wu Ji Zao Lu, with an emphasis on sales figures, all with exact figures.
For example, at the Wu Ji Zao Lu store in Shanghai, sales of braised chicken exceeded 10,000 servings. Wu Ji Zao Lu also launched holiday gift boxes in Shanghai, with orders exceeding 10,000 servings.
The last few pages are introductions to each of Wu Ji Zao Lu’s products. There are also drawings next to the product introductions, as well as some storage methods, recommended usage methods, etc.
After reading it, Li Bin's eyes lit up and he felt that the booklet in his hand was simply a treasure.
Nowadays, people sell products by just talking about it verbally or by providing a product list filled with text. No one is like Wu Ji Zao Lu, who has carefully prepared such a booklet, and every point is very attractive.
As a wholesaler, Li Bin can see the strength and future prospects of Wu Ji Zao Lu from this booklet. Even from the booklet itself, it can be seen that the owner of Wu Ji Zao Lu is very extraordinary. He has a very good marketing mindset and very advanced thinking.
Li Bin is not a person who sticks to the rules. On the contrary, he has many ideas about doing business and especially likes to do research in this area.
Throughout the ages, merchants have come up with many new ways to do business. Li Bin collected all those business methods, whether from stories or real life, in order to do business better. Li Bin thought he was knowledgeable, but today he was still stunned by Jiang Xi's move.
This booklet is even better than those posters out there. There are so many things to study.
The layout of the booklet and every word are purposeful. It is almost impossible for anyone who sees this booklet not to become interested in Wu Ji Zao Lu and start cooperating with Wu Ji Zao Lu.
Li Bin couldn't put the booklet down, so he asked tentatively, "Can I take it back?"
Jiang Xi observed Li Bin's expression and smiled, "I'm afraid not. This booklet is quite expensive, and it was sent from Shanghai. Because it's needed urgently, there are only a few copies available, so it's only available for viewing in the store."
What Jiang Xi said was true. Li Bin was a little disappointed, but he could understand it. How could such a good thing be given away for free?
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