Chapter 61 Chapter 61 New Plan
Xie Xiaoju breathed a sigh of relief. The deal was finally done. After everyone left, Xie Xiaoju wiped her forehead and realized it was covered in sweat. She felt completely exhausted. "Jiang Xi, you're amazing. You can adapt so well. Otherwise, I really don't know what to say. This deal wouldn't be done."
Jiang Xi didn't think she was that great, she just had more experience than Xie Xiaoju. The question about the quantity raised by Qian Lili just now made Jiang Xi very concerned. She had a rough plan in mind, but needed more feedback to support it.
"Xiaoju, let's sell it to more pedestrians later. If more people try it, they'll definitely buy it."
Although Xie Xiaoju was nervous, she wasn't one to back down. "Okay, Jiang Xi, I'll definitely try to sell you more."
Next, Xie Xiaoju and Jiang Xi worked hard to sell the food. Many customers said, like Qian Lili, that the portions were too large. Xie Xiaoju and Jiang Xi could only let them buy small portions. Although some were sold, it did not meet Jiang Xi's expectations.
"Xiaoju, we've been selling small portions for a long time. It's too inefficient and takes a lot of effort. It's not cost-effective."
When Xie Xiaoju first started her business, she thought that as long as she could sell the food, it would be fine. After hearing what Jiang Xi said, she couldn't help but think about it. Although small portions are smaller than large portions, the money earned is also less than that of large portions. If they keep selling small portions, it means that they have to spend more time marketing to more people to sell the same amount of food.
Assuming that a jar of fermented lu can be packaged into fifty large portions, then eighty to one hundred small portions must be packaged. This means that they have to find eighty to one hundred customers to sell everything, but if they sell large portions, they only need to find fifty customers. Overall, selling small portions is more difficult and the money earned is not much more than large portions.
Xie Xiaoju was worried: "What should I do, Jiang Xi?"
Jiang Xi said, "I've been thinking about this for a while now. When I was selling food at the steel mill, people didn't care about the portion size. Many people even preferred large portions. But it's different when selling at the cinema. Many people think our portions are too large and they're afraid they won't be able to finish them."
Xie Xiaoju asked: "Why is this?"
Jiang Xi replied, "Here's what I think. Even if it's the same thing, everyone buys it and uses it differently. For example, my steel mill sells braised chicken, and many workers buy it and eat it as a meal. Even if they don't eat it as a meal, they have a big appetite and can finish a serving of chicken very quickly."
"But it's different at the entrance of the cinema. Xiaoju, look at the people passing by. Do you notice anything?"
Xie Xiaoju turned around and looked at the people around her. Everyone was holding different bags in their hands. Xie Xiaoju's eyes lit up: "They all bought a lot of things!"
Jiang Xi nodded. "That's right. People who come to see the movies are essentially there to have fun. When they come out to have fun, they definitely want to eat some delicious food. But how are they supposed to choose from so many delicious foods? If you were in my shoes, what would you do?"
Xie Xiaoju frowned and thought, then suddenly clapped her hands: "Of course I want to eat them all."
Jiang Xi said, "Yes, if I had finally come out for a trip and saw so many delicious foods, of course I would want to eat everything. But if I eat a little of this and a little of that, my stomach would be full and I wouldn't be able to eat anything else. That's why so many people were asking us about the portion sizes just now."
Xie Xiaoju seemed to understand: "You mean our portions are too big? Others want smaller portions? But we're already selling smaller portions, so why do you think that's not okay?"
Jiang Xi helped Xie Xiaoju analyze clearly: "What is the purpose of our business?"
Xie Xiaoju said without hesitation: "Of course it's to make money."
Jiang Xi nodded. "Business is definitely about making money. In fact, business is very simple. We sell things, others buy things, and then we make money. Now we sell small portions, which of course can meet customers' expectations, but it is not a good deal for us. After all, for the same return, we have to invest more energy. If we keep doing business like this, we will only get more and more tired."
Xie Xiaoju understood a little: "You mean we are using a stupid method. Now we need to think of some smart methods that can not only meet the needs of customers but also make us more easily make money."
Jiang Xi smiled: "Yes, Xiaoju, you are right."
Xie Xiaoju blushed at the compliment, but then her face fell again: "But I can't think of any clever ideas. Jiang Xi, do you know what to do?"
Jiang Xi said calmly, "I plan to use a platter. Currently, we have braised chicken, braised chicken feet, braised edamame, and braised peanuts. I want to make three platters. One is a meat platter with braised chicken and braised chicken feet, another is a platter with braised edamame, braised peanuts, and braised chicken feet, and the third is a vegetarian platter with braised edamame and braised peanuts."
"We sell the first meat platter for two yuan. It's the same size as a single serving of braised chicken, but braised chicken is more expensive than chicken feet. By mixing the two together, we increase our profits. The second vegetarian and meat platter is sold for one and a half yuan. The same principle applies to the third vegetarian platter, which includes braised edamame and peanuts, for fifty cents."
Jiang Xi wrote down what he had just said on the blackboard as he spoke. "Although this method is more complicated than simply selling in small portions, our profits will increase a lot. We can package these in advance, and as long as it is fixed, it will be more convenient to operate."
Xie Xiaoju's eyes lit up. She wanted to try every one of the three platters Jiang Xi had mentioned. "Jiang Xi, this is a great idea. You're truly amazing. And I find it strange that a single serving of zao lu seems like too much and expensive, but when it's combined into a platter, it feels like a great value and not too much at all. Why is that?"
Jiang Xi said playfully, "This is a trick used by sellers. If there are a lot of things to choose from and people don't know what to choose, I can help them by providing some combinations. This saves them the trouble. Customers will just think it's thoughtful. Moreover, although the quantity remains the same, the variety has increased, which invisibly makes people feel that there are more things and it also makes them feel that it's a better deal."
Xie Xiaoju was very impressed: "Then let's start packing now!"
Jiang Xi nodded and took out the speaker given by Qi Yu'an from her pocket. She had already recorded the words in advance and just needed to press the play button.
"Wu Ji Zao Lu, a century-old tradition, is the only one of its kind. It's clean and hygienic, and we're offering a tasting now. Try it before you buy. If it doesn't taste good, you don't have to pay!"
The loudspeaker was very loud. When Jiang Xi started playing, Wu Ji Zao Lu's dish filled the entire square, making it impossible not to notice it. This also greatly reduced the communication costs between Jiang Xi and Xie Xiaoju and the customers.
Xie Xiaoju and Jiang Xi focused on explaining the braised pork platter to customers.
Jiang Xi said to a young girl, "Comrade, our braised pork is incredibly delicious. You should try it. We've also specially launched a braised pork platter with everything you need. Just buy one and you'll get to experience all the flavors. You don't have to bother choosing, we've already put it together for you. It's perfect to take with you to the movies."
The little girl was curious when she heard about the platter: "What kind of platter is it? What's on it?"
Jiang Xi took out the menu he had just written and said, "Look, we have three kinds of platters. You can choose according to your preferences. All the dishes on our platters are very popular. You only need to spend one price to enjoy several flavors."
The girl was tempted. After tasting all the marinated dishes, she bought a vegetarian platter and a meat platter.
Xie Xiaoju also followed Jiang Xi's lead and introduced the dish to those who came to the stall to inquire: "We have specially launched a mixed platter of braised dishes. For the price of one dish, you can buy several kinds of braised dishes. It's both cost-effective and delicious."
Without exception, everyone who was introduced to it bought the braised pork platter after trying it. The platter format was well received, and even the customer who had hesitated because of the portion just now turned around and bought a braised pork platter.
Xie Xiaoju became more and more excited as she introduced herself, and she didn't feel tired at all. The two girls were busy for a long time before they sent all the customers away, so they could take a break.
"Jiang Xi, there are still a few platters left."
Jiang Xi opened the jar and said, "There are probably three or four left."
Xie Xiaoju's eyes widened: "Is it selling so fast? There are only three or four left? Wouldn't it be sold out in a short time?"
Jiang Xi nodded. She took out a small notebook and recorded the sales of the braised dishes platter. Compared with the pure meat dishes platter and the vegetable dishes platter, the meat and vegetable combination platter sold the most.
Jiang Xi drew a horizontal line under the meat and vegetable platter, suggesting that more of this kind of meat and vegetable platter could be prepared in the future.
Xie Xiaoju was still excited: "Jiang Xi, you are really amazing. It was you who came up with the idea of the platter. Otherwise, we would still be selling it in small portions."
Jiang Xi praised Xie Xiaoju generously: "Xiaoju, you are very capable and have a talent for business. I am not much better than you, but I have some experience. If you continue to practice, you will be able to stand on your own one day."
Xie Xiaoju blushed: "It's all because of you. When I'm with you, I'm very brave and not afraid of anything."
The two girls cooperated very well and sold out the two jars of fermented meat in a short time.
Because today was the first day of testing the waters, they brought relatively few, and after selling out, Xie Xiaoju still felt a little unsatisfied. She opened the jar in disbelief, and it was empty. She then opened the lid of another jar, and it was also empty.
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