Chapter 71 Chapter 71 Signature Dish
Lin Xiurong raised her eyebrows slightly when she heard this. "Your idea is interesting, but my home is a restaurant. How can I buy things from somewhere else and sell them?"
Jiang Xi said calmly, "How can a restaurant have too many signature dishes? Giving customers more choices will increase the restaurant's advantage. Some people like to eat big fish and meat, but they also like to have some light porridge and side dishes. Your restaurant has a lot of big fish and meat, but light porridge and side dishes also have opportunities."
Lin Xiurong: "There are also differences in the quality of congee and side dishes. My restaurant has very high standards for congee and side dishes. How can you be so confident that the congee and side dishes you make are worthy of being served on our table?"
Li Xiurong's words were filled with confidence in her own restaurant, but also a hint of disdain for foreign food. Jiang Xi remained neither humble nor arrogant, "Of course, with Shiquan Pavilion's capabilities, making congee and side dishes is no problem. However, that would increase labor and time costs, so it's not cost-effective."
Jiang Xi took out the food he had prepared and said, "Facts speak louder than words. You can try my braised pork stew. If it tastes good, we can discuss cooperation."
Although Jiang Xi did not refute Lin Xiurong, he showed his confidence in his own product through his actions.
Lin Xiurong didn't move. "The suggestion you just made would be a breakthrough for me. I need to think about it. You haven't convinced me to bring imported food to the table at Shiquan Pavilion."
Jiang Xi continued to move his hands. "Boss Lin, your meeting with me today means you're considering this matter. Whether our cooperation can be achieved depends entirely on the quality of my braised pork. I'm here today to reach a cooperation, of course, but we're partners, and we should cooperate without causing trouble to each other. So, I'd like to invite you to try my braised pork first. If you think it's good, we can continue to discuss the next matter."
Jiang Xi did not try every possible means to persuade Lin Xiurong. She wanted to cooperate with Shiquan Pavilion in order to expand sales, but more importantly, she wanted to use the fame of Shiquan Pavilion to increase the popularity of Hu Ji Zao Lu.
Although Jiang Xi's shop hadn't even opened yet, she didn't think her own braised pork wouldn't be on the table at Shiquan Pavilion. She believed their partnership was mutually beneficial, with no one being left behind. All she needed to do was impress Lin Xiurong with the quality of her braised pork, rather than deliberately trying to please her.
Lin Xiurong glanced at Jiang Xi and smiled, "You're quite talkative at such a young age. I'll try some of your stew."
Lin Xiurong picked up a piece of braised chicken with chopsticks. The taste was much better than she had imagined. She also tried a piece of braised edamame. The edamame was soaked in soup and had a faint aroma of wine. It should be a good match with wine.
The several braised dishes that Jiang Xi brought looked very good. Lin Xiurong was an expert and she could tell at a glance that the ingredients were very fresh and the dishes were made very hygienically.
Jiang Xi observed Lin Xiurong's expression and introduced her appropriately, "Our family's braised stew has a century-old history. We sell it freshly braised and never sell overnight stews. The ingredients we use are all the freshest. Although we only recently opened our stall, we have already accumulated a large number of repeat customers. Our stew has been proven by the market. Your cooperation with us will not only not lower the style of Shiquan Pavilion, but will enrich the menu of Shiquan Pavilion and attract more consumers."
Lin Xiurong looked at Jiang Xi with interest: "You are very good at business, and what you say is very coherent."
Jiang Xi would never tell Lin Xiurong that these words of speech were summarized by her after staying up late to read books last night.
Lin Xiurong originally thought that Jiang Xi was just a small stall owner who sold some braised meat, but after listening to what Jiang Xi said, Lin Xiurong felt that this matter was worth considering. However, she did not expect that the plan proposed by Jiang Xi next gave Lin Xiurong a big surprise.
Jiang Xi knew that the quality of the braised pork was just a stepping stone. Even if it could be included in the menu of Shiquan Pavilion, the boss's attention to this cooperation would affect the sales of Wu Ji's braised pork in Shiquan Pavilion, so he had already thought of a plan.
"Boss Lin, since we're looking for innovation, let's not stick to the old ways. I have a plan you might consider. As far as I know, your restaurant is very famous in this small town, and many wealthy families come here to hold wedding banquets and banquets. Even for ordinary gatherings with friends, people tend to choose Shiquan Pavilion over state-owned restaurants."
"Based on this, I would like to cooperate with you to launch a drinking platter and four cold dishes for family banquets."
After hearing what Jiang Xi said, Lin Xiurong no longer showed indifference at first. Instead, she asked with great interest, "What about the wine platter and the four cold dishes for the family banquet?"
Jiang Xi explained, "We have a wide variety of braised dishes. Our signature dish is braised chicken. We also have braised chicken feet, braised edamame, braised peanuts, and braised lotus root. We will introduce more varieties in the future. The platter concept I just proposed is that you can put these braised dishes together arbitrarily and sell them individually or as a platter."
Lin Xiurong didn't expect that a small dish like braised pork could have so many variations. Although she had heard of the platter format before, the targeted platter had never appeared on the menu of Shiquan Pavilion.
Shiquan Pavilion specializes in main dishes, and this platter format is very new to Shiquan Pavilion.
Jiang Xi continued, "In fact, this kind of platter has also been verified by the market. I have set up a stall at the cinema these days, and we have also launched a movie platter. It sells out before noon every day. The so-called wine platter may be more inclined to vegetarian dishes, such as edamame, lotus root, and peanuts. These three are very suitable for drinking, and the price of a platter is not expensive. If you come to Shiquan Pavilion for a party and invite friends to dinner, order a plate of such a platter before the main course is served. It can not only save the time waiting for the food, but also make everyone more enjoyable when drinking. After all, main dishes like Shiquan Pavilion's boiled fish are not actually suitable for drinking."
Lin Xiurong was not unhappy because Jiang Xi suggested that the main dishes of Shiquan Pavilion were not suitable for drinking, because she knew that Jiang Xi was just making a realistic analysis. On the other hand, Lin Xiurong believed that the dishes of Shiquan Pavilion were enough to make everyone put down their wine glasses and focus only on the deliciousness of the dishes, but it was not impossible to add some side dishes.
Lin Xiurong imagined the scene described by Jiang Xi in her mind, and she found that the current menu of Shiquan Pavilion was indeed flawed in this regard.
They lack a simple dish that can be eaten with food and drinks. Although Shiquan Pavilion has launched some cold dishes, such as the common cold cucumber salad and cold seaweed salad, these are too common and many customers don't order them. Nowadays, people go out to eat to eat good food. These vegetarian dishes are not selling well in Shiquan Pavilion. However, if they add a platter to go with drinks, they may sell better and fill the gap in Shiquan Pavilion in this area.
Lin Xiurong continued to ask: "Then what are the four cold dishes for the family banquet you mentioned?"
Jiang Xi said: "The four cold dishes for family banquets are aimed at high-end customers or those who need to entertain. To put it bluntly, they are those who want to come to Shiquan Pavilion to show off their financial strength. The four cold dishes for family banquets we launched are mainly meat dishes, including braised chicken and chicken feet, as well as our new products, braised pork belly and pork tongue. These are combined to form the four cold dishes for family banquets. Although they are cold dishes, they also represent relatively high-end quality."
Lin Xiurong carefully considered the two solutions proposed by Jiang Xi and nodded: "Yes, the two solutions you proposed are very innovative."
But Lin Xiurong didn't give an answer right away. Instead, she asked, "Can you guarantee that the glutinous rice you send us every day will taste the same?"
During the conversation with Jiang Xi, Lin Xiurong also learned that Wu Ji Zao Lu was actually a small stall, and the people who made it were family workshops. In this case, it was difficult to ensure the uniformity of the taste of the Zao Lu. If it was to be on the menu of Shiquan Pavilion, ensuring the uniformity of taste and quality was a very important standard.
Jiang Xi had thought of this a long time ago: "We strictly control every step of the production process of our braised pork, and we have already developed a set of standards. After so long, no customer has complained about the taste. We can guarantee that the taste is the same every day."
Lin Xiurong nodded. Since her biggest worry could be solved, she could give it a try. "What are the prices of the two platters you mentioned?"
Jiang Xi was overjoyed. Lin Xiurong asked this question because she wanted to cooperate. "Because this is our first cooperation, we also want to establish a long-term cooperation with Shiquan Pavilion, so we show our utmost sincerity and give each copy to Shiquan Pavilion at the wholesale price."
Lin Xiurong said calmly: "What is the wholesale price?"
Jiang Xi said, "A platter to go with wine is 1.2 yuan, and a family banquet with four cold dishes is 3 yuan."
Lin Xiurong shook her head: "It's too expensive. Can you sell these marinated vegetables by the kilogram?"
As the boss, Lin Xiurong quickly understood the trick of the platter format. Mixing several dishes together certainly provides convenience for consumers, but it is actually a bargain for merchants. The price of these mixed dishes is the average value, so the profit is naturally much higher.
So Lin Xiurong suggested selling it by kilogram. If it was sold by kilogram, Shiquan Pavilion could keep the extra premium.
Jiang Xi also understood what Lin Xiurong meant, and couldn't help but sigh that he was worthy of being a boss. He was very decisive in business talks and could quickly find a way to maximize profits.
But as the boss, Jiang Xi would never agree to sell by weight. If she did, there would not be much profit, and the cooperation would become useless. Why bother to make wedding dresses for others?
Jiang Xi had already thought of the possible situations, and in response to Lin Xiurong's question, she took out her final trump card: "You mentioned selling by kilogram. If we give you the wholesale price, we won't make much profit. I can't do business at a loss. However, I have another suggestion that you may consider."
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