On May 20th, Cheng Maixiang's clothing store officially opened.
In front of the store, there was a red carpet. At the end of the carpet, there was an arched door made of balloons, and four beautiful flower baskets were placed inside the door.
In that era, it was not popular to send flower baskets, but Cheng Maixiang, Ruan Peiling and Lu Chengcheng made four. Lin Qingwan was dexterous and wove four exquisite small baskets with bamboo strips. The three of them ran to the wild to pick a lot of flowers with branches and leaves, and filled the small baskets one by one, making four beautiful flower baskets.
The most eye-catching things are the bicycle placed next to the table on the east side of the clothing store entrance, the small radio on the table, and the snacks sent from Hong Kong City. These are the prizes for today's lottery.
Ruan Peiling found ten people from other universities to help. Two of them were stationed at the door to hand out flyers to welcome customers, two more helped customers draw prizes, and the remaining six were scattered at several nearby intersections to hand out flyers to passers-by, making sure that everyone who came to shop today knew that a women's clothing store called "Jia Xiang" had opened nearby.
These marketing methods were not available in this era and immediately aroused the curiosity of many people.
Many people like to join in the fun, and since today is the weekend, seeing how grand the event is, they all came over to take a look. Many people were also attracted by the activities advertised on the flyers.
In this era, most Chinese people went to the supply and marketing cooperatives to buy clothes. Jiaxiang Clothing Store was actually the first private clothing store opened in the provincial capital. Cheng Maixiang decorated the store differently from the supply and marketing cooperatives. She matched many clothes and hung them high so that people could see them as soon as they entered the store. Many girls fell in love with the clothes at first sight.
No matter what era, women love beauty and have the ability to appreciate beauty. What's more, Cheng Maixiang's vision is so many years ahead of theirs that she feels that any piece of clothing she wears is much more fashionable than what they wear.
"These blue trousers look great, comrade. I have a red shirt at home. Do you think they would look good together?"
A girl pointed to a white ruffled shirt and light blue slim trousers by the wall. In fact, she liked the whole set of clothes very much, but the price was a bit expensive, so she was reluctant to buy it, so she thought of buying only the trousers and matching them herself when she got home.
"Red, which red? How about which red?" Cheng Maixiang asked, pointing to a red dress on the wall.
"It's a little darker than this."
"This color will clash with the blue, so the combination won't work well. You can change to a white shirt. Even if it's loose, just tuck the bottom into your trousers. These trousers aren't too wide around the waist, so you don't need a belt."
The girl didn't have a white shirt and was obviously in a dilemma.
At this moment, a customer next to him said with a smile, "This suit is really nice, comrade, can I try it on?"
Fang Xiaoyan hurried over, took the clothes down with the clothes rail, and took her to the fitting room.
Not long after, the customer walked out of the trial room and looked at herself in front of the dressing mirror in the clothing store. The dress was indeed full of youthful vitality. Once she put it on, her whole temperament improved. She was very satisfied and bought the dress without saying a word.
The girl who had hesitated just now, after seeing the effect of the clothes on a real person, couldn't help but grit her teeth and spent money to buy the same one.
There were so many customers in the clothing store. Cheng Maixiang, Ruan Peiling and Fang Xiaoyan were receiving them, and Lu Chengcheng was busy checking out at the cashier. The four of them were busy like spinning tops and couldn't stop at all.
In that era, cloth coupons were needed to buy clothes, but the amount distributed each year was very small, which was not enough for each person in the family to buy one piece of clothing. Cheng Maixiang's store seized this opportunity and did not accept cloth coupons, but the prices were higher than those of the supply and marketing cooperatives. However, the clothes were novel in style, so many people were still willing to patronize the store.
As the number of customers increased, the fitting room became overcrowded. Many people had chosen their clothes and were waiting outside. Cheng Maixiang simply brought a bed sheet from home and turned it into a temporary fitting room, which immediately reduced the flow of customers.
"Comrade, please settle the bill."
A large pile of clothes was placed on the cashier's counter. It seemed that the customer was a wealthy man.
"Okay, please wait a moment," Lu Chengcheng said politely, folding the customer's clothes. "The dress is eight yuan, the shirt is five yuan, the slim pants are seven yuan, and the skirt is six yuan, which is twenty-six yuan in total. You bought four pieces of clothing. If you can afford it, you might as well buy one more. I'll give you a piece of clothing for free. And that will make up the fifty yuan you need to spend, so I'll deduct five yuan from your bill. That's just over forty yuan. You bought six pieces of clothing. It's really a good deal."
These methods were all thought up by Cheng Maixiang. It took her and Ruan Peiling a long time to figure out her tricks. One has to admire her for having so many clever ideas.
"Really? What if I spend a hundred yuan, will I get a bigger discount?" the customer asked excitedly.
"Of course, buy eight items and get two free, spend over a hundred yuan and get ten yuan off, and so on." Lu Chengcheng said with a smile.
"Ah... let me take another look." The customer immediately went back to choose clothes.
Not long after, the customer came over with another pile of clothes. Cheng Maixiang followed and helped fold the clothes and put them in paper bags.
Lu Chengcheng calculated the bill and gave her a receipt. "Take this ticket and go to the door to find the short-haired girl. She'll let you draw a lottery. Today's first prize is a bicycle. Good luck."
The guest walked towards the door excitedly, holding a large stack of paper bags.
This bicycle was bought by Cheng Maixiang using the ticket she got from Wei Lingcheng. It was the special prize. The first prize was a radio, the second prize was dim sum from Gangcheng, the third and fourth prizes were clothes from the store, and customers could choose a piece of clothing at a specified price. The last prize was also a consolation prize, a gadget bought by Fang Xiaoyan from a department store. It wasn't worth much, but it was a nice touch so that customers wouldn't go home empty-handed.
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