"To be honest with you, Chief Zeng, I did it myself."
It's no wonder that Section Chief Zeng was surprised. This information was made by Cheng Maixiang based on the promotional copy of later generations, and almost no one in this era had ever seen it.
The homepage depicts the Jiaxiang logo embroidered on clothes, and the eight large characters "Introduction to Shuangshui Village Garment Workshop" are written in artistic fonts.
The first page briefly introduces the basic situation of Shuangshui Village Garment Factory in concise language, including the establishment time, equipment conditions, personnel composition, organizational structure, employee responsibilities, etc.
In these brief descriptions, Cheng Maixiang abandoned the lengthy textual descriptions commonly used at that time and adopted the tables and graphs commonly used in later generations. Various data are clearly presented, and the most eye-catching thing is the color photo of the garment workshop taken by Cheng Maixiang at the bottom of the page.
This was all thanks to Ruan Peiling's help. As a reporter, she naturally had access to a camera. After Cheng Maixiang took the photo, she pasted it directly at the bottom of the copy.
Starting from the second page, the management system and operation methods of the garment workshop are introduced in detail. There are no overly complicated text introductions, and most of them are accompanied by tables and pictures, which makes people feel refreshed.
Section Chief Zeng turned to the page showing the monthly sales of the garment factory. There were three colored bar graphs on it, with each bar higher than the other, indicating that the sales of the garment factory were increasing every month. Section Chief Zeng pointed at the bar graphs and the numerical table below and nodded repeatedly.
"Your writing is truly brilliant, Comrade Cheng. To be honest, I really need to learn from you. Our factory manager always complains that my sales reports are full of nonsense, and I'm not convinced. But after reading your writing, I know how to improve."
Cheng Maixiang was polite and modest, and secretly sighed. In this era, it was extremely difficult to create something the same as in later generations.
It didn't take her long to design this copy, but she searched for a long time but couldn't find a printing company. In that era, there were no printing, copying and advertising production shops that can be seen everywhere on the streets in later generations. State-owned printing factories did not accept private orders, especially such small orders. In the end, she had no choice but to write, draw and paste it by herself, which took her ten full nights to finish.
Section Chief Zeng praised repeatedly, "I didn't understand why Director Lian chose to affiliate with the garment workshop before, but now I see with my own eyes that he really has good vision. I've seen something similar to this copywriting when I was on a business trip to Hong Kong, but the conditions there were better, and it was machine-printed. Unlike Comrade Xiao Cheng, who worked so hard to write it stroke by stroke."
Ruan Peiling was buried in the pages of the clothing collection from the garment workshop, gently tapping the patterns on them. She couldn't help but sigh, "Maizi, you're truly a versatile talent. The layout and art of this copywriting are on par with our county newspaper, but the format is more innovative. I think I should ask our editor-in-chief to transfer you over to the newspaper as layout editor."
Manager Wu also looked through the copywriting one by one. She had even less experience in this area, so she was naturally deeply impressed by the copywriting. However, she was afraid that if she spoke, the two experts would laugh at her, so she didn't dare to say much. She just praised it repeatedly, "Not bad!"
Seeing that everyone had finished watching, Cheng Maixiang asked, "Does anyone have any questions?"
None of the three raised any questions. Section Chief Zeng smiled and said, "This document is quite comprehensive. It contains everything I want to know. When we return to Guangzhou, I will give it directly to Director Lian. I'm sure he will be satisfied after reading it."
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