Chunsheng thought for a moment and said, “Although the fragrance of the shampoo my sister made is light, it doesn’t fade away at all.
After washing, your hair feels refreshed and smooth without having to apply oil.
The hair oil smells so good. I'm not used to the smell.
Not only me, but all of us men can't get used to the smell. Whenever I see aunties with shiny black hair, I stay away from them. Can't stand the smell.
So I think that this shampoo is good. Since it is good and the cost is high, then sell it at a higher price. As long as the product is good, there will always be people who want it. ”
He then gave another example, "For example, if the wine I brew tastes good, I can charge a high price and people will still buy it. Some people are even stranger. No matter how good the wine is, if they hear it's cheap, they won't buy it. They think expensive ones are better."
Song Jinxiu smiled. Her brother knew so much about business before the winery was officially opened.
She said to Song Jinfang: "Brother is right. So, tomorrow you and mother go to the county town again, go to the rouge shop or the grocery store, and buy all the toiletries sold in the county for washing hair, washing face, and washing clothes.
Look at the price range of other people's shampoo, try it yourself at home, and then you will know how much your shampoo should cost. This is called market research. Pricing can only be determined after research. ”
Song Jinxiu thought that her own shampoo was okay. Since someone as picky as her could use it, then the price should be higher. It would be good to make money specifically from the rich.
But it was not enough for her to understand this truth herself. It was more important to let her mother and younger sister know. As for her brother, he would have more things to do in the future. The winery was just a place for him to practice.
So Song Jinxiu pointed them in a direction and let them explore it on their own. Isn’t it also a wonderful memory to grow up through trial and error?
The next day, the mother and daughter went to the county town again and brought back a pile of bricks and other things that looked like dirt. I actually liked the bath beans and pancreas here.
Song Jinxiu picked it up and tried it. It was astringent and slippery, and OK for removing stains, but it contained ground soybean powder. It was OK for washing face, bathing and clothes, but when washing hair, it was troublesome just to rinse off the soybean powder.
After hearing the price, Song Jinxiu already had an idea in her mind.
But seeing that the two looked unhappy, Song Jinxiu asked with concern: "What's wrong?"
Tian Xinghua sighed and said, "We have never used this stuff before. We always used wood ash. I didn't expect that this small piece would only cost 20 cents. We will lose money if we sell shampoo."
Song Jinxiu smiled and said, "It's a loss, so let's just re-price it later."
Song Jinfang pouted and said, "There's also the boss lady of Liu's Rouge Shop. She saw us and said she wanted to order shampoo. Mom said we were losing money at that price and wanted to raise the price. She immediately became unhappy and spoke harshly."
Tian Xinghua said: "I said a jar of wine would cost at least fifty cents, and she said I was crazy about money and scolded me a few times."
When Zhang's mother heard someone scolding her daughter-in-law, she immediately became unhappy. She said, "Next time I will go with you. I will scold her to death. The shampoo is ours. We can sell it for whatever price we want. We only sell it for one tael of silver per jar. They can't do anything about it."
Song Jinxiu smiled and nodded, "Grandma Zhang is right, our shampoo is worth the price."
"Is it really so expensive? Who would be willing to spend a tael of silver to buy a shampoo? Wouldn't the money be washed away by the water?" Tian Xinghua frowned. It's so expensive, what if no one wants it?
Song Jinxiu said: "If you want me, I will buy it."
Everyone looked at her. Zhang's mother opened her mouth and then closed it again.
Tian Xinghua didn't say anything either.
You know what, this kid really knows how to buy it.
Song Jinfang thought for a moment and said, "I will buy it too."
Although it hurts, the shampoo is really good and makes her hair smooth. When 꿷꽭 goes to the county town, many people look at her.
Song Jinxiu said: "Everyone loves beauty, especially rich ladies. The biggest thing for them is to dress up."
"If your mother thinks it's too expensive, I will divide the shampoo into three levels. You can try selling it for a while and see which price sells the best. Which one makes the most money?"
The cheapest one is floral scented shampoo, 200 yuan for a small jar.
She also added a promotional slogan: One flower, one world, there is only you in my world, no matter where you are, I can find you by following the scent of the flower.
Chinese herbal shampoo, anti-dandruff and anti-itching, light fragrance, one ounce of silver for a jar.
Slogan: No dandruff, so confident, so outspoken.
There is also a ginseng essence shampoo that can darken and nourish hair.
The ginseng leaves and Polygonum multiflorum essence in the recipe were provided by Song Jinxiu, and cost eight taels and eight cents of silver for a small ceramic pot.
Slogan: Black hair not only brings me youth, but also makes me beautiful for you.
Song Jinxiu's action shocked everyone.
Song Chunsheng suddenly slapped his thigh and said, "This is great, this is great, Jinxiu, can I do the same with my wine?"
Song Jinxiu smiled and said, "Of course, for example: savoring life starts with the first cup; I have a gourd of wine to comfort the dust;
Another example: Qiongjiangye wine, one hundred and eighty yuan for a cup, how about this wine, listen to me praise it to you, let’s sing to the wine, how long is life! How to relieve sorrow? Only my brother's wine. Hahaha…"
Song Jinxiu finished speaking and laughed first. "Hahahaha...brother, you can think of it yourself. Okay, give your wine a name too."
Is this how you sell things?
What are you talking about? Crazy and mad.
Tian Xinghua covered her chest with her hands. She couldn't control this child anymore. But thinking of the ginseng essence shampoo, she couldn't help but ask:
"Xiu'er, you didn't really add ginseng to your shampoo, did you?"
Song Jinxiu smiled and said, "It's not ginseng, it's ginseng leaves, but when promoting it to the outside world, it has to be called ginseng, so that it can be sold at a high price."
Tian Xinghua was a little worried: "Isn't that cheating?"
Song Jinfang blinked her big, bright eyes, and her peach blossom eyes, the symbol of the Song family, were shining brightly.
She pulled her mother and said, "Ginseng leaves are also ginseng. Anything that has something to do with ginseng can be sold at a good price."
Song Jinxiu smiled and gave her a thumbs up, saying, "I'll write down for you a few of the names of the precious medicinal herbs in there, so you can highlight them when you introduce them."
"Also, our shampoo must have a name. Once it becomes famous, our business will get better and better. This is the brand effect."
She didn't understand what the brand effect was, but when she heard that she had to come up with a name, Song Jinfang clapped her hands in agreement.
"Okay, I'll listen to my sister. Our shampoo will be called brand-name shampoo."
Song Jinxiu smiled and said, "No, let's call it "Meet the Fragrance". It has your name, which sounds nice and is easy to remember."
The little girl blushed with excitement.
Meet the fragrant shampoo, named in a 녊 style.
I have no objection to the name Tian Xinghua, but if ginseng leaves are called ginseng, then Polygonum multiflorum must be just the vines?
Although Tian Xinghua felt that this was inappropriate, she could not object in front of Zhang's mother. After all, as the eldest daughter was the head of the family, she had to give her enough face in front of her mother-in-law.
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