Chapter 110 Unveiling the Furniture City Empire



During the two days of renovation, Chu Yu was mainly busy with two things:

First, she helped Shu Aiguo draw furniture sketches. Although factory buildings and storefronts were hard to find, with Chen Baifu's wife's help, it wasn't too difficult. Shu Aiguo could handle getting the business license and finding workers; Chu Yu's job was simply to draw the sketches so that once Shu Aiguo found the workers, they could start making the furniture.

Secondly, Chu Yu needs to go to Suicheng with Shen Zhuyu. The sale of Chu Yu's batch of suits is nearing completion, and the "Find Emily" event was a great success. As expected, Fang Fang is the winner, but whether she's willing to become "Emily" is still unknown. All Chu Yu can do is collect the payment and use the money to go to Suicheng.

With autumn approaching in the north and sales booming in the fall and winter, Dai Donglin's clothing store can open as soon as the lights and wallpaper are installed. The business license is not difficult to obtain; it is currently under review and can be processed quickly.

She needs to define the target market for this batch of goods to ensure the clothing store's immediate success.

In fact, Shen Zhuyu was so nervous that she couldn't sleep. If the clothing store she had invested 50,000 to 60,000 yuan to set up lost money, she would have to sleep on the streets.

Chu Yu, however, was in no hurry. After finishing her physics homework, she was still sketching on the paper.

Shen Zhuyu leaned closer and thought to herself that this woman was truly amazing. In no time, she had drawn dozens of sketches, including seven or eight different styles of bunk beds.

Some beds are designed like treehouses; some have beds where you sleep on the bed and the lower bed combines a bookcase and a desk; some have two bookshelves with a board in the middle that doubles as a desk... She even wrapped the headboard in leather. Chen Zhuyu thought that her small furniture factory, which was only a few thousand dollars, probably couldn't make such a design.

"You must need specialized machinery to do this, right?"

Shen Zhuyu had worked in the factory before and could tell at a glance that this not only required machines, but might even require imported machines. It was impossible to make it with just Chu Yu and Uncle Shu's investment of a few thousand yuan!

Chu Yu nodded. It was definitely not feasible in the early stages. There was no concept of decoration at the moment, and the market for luxury bedding was not large. However, the high-end market could be unprofitable for a year, but once it opened, it could sustain a year's business. A single bed could easily earn tens of thousands of yuan, and the huge profits tempted Chu Yu.

Chu Yu was just afraid that she would forget, so she drew the drawings she could first to remind Uncle Shu. She planned to import machinery and make more high-end products when the business grew bigger.

You can't get fat in one bite. She can invest in Shu Aiguo, but Shu Aiguo has no experience. How can he manage such a big business? It's better to take it slowly.

Chu Yu also drew several tables, which looked like long tables, but could be pulled apart and put together to form round tables, making them practical and space-saving.

For children's single beds, the focus is on the headboard, which can be made into the shape of rabbit ears, pandas, or puppies, which gives it a certain appeal.

Shu Aiguo was efficient and quickly found workers. He found carpenters he knew from the countryside. These carpenters didn't earn much money in the countryside. When they worked for others, the employer would give them one or two yuan a day, but there wasn't work every day.

Shu Aiguo offered a fixed salary of 25 yuan plus performance-based bonuses, guaranteeing each person an income of about 35 yuan per month.

All the carpenters agreed to work for him!

He found seven or eight carpenters, which Chu Yu thought was enough; if not, he could find more later.

The factory that Ge Lanzhi helped them find was in the north of Germany. In those days, the city was only about two miles away, and crossing a bridge meant you were already in the suburbs.

The factory is a few hundred meters away from Dezhong and was originally a warehouse for a winery.

The house isn't spacious, but it's more than enough to house a furniture store. Shu Aiguo plans to build a shed in the yard so he can work outside when it's hot, and the finished furniture can also be left outside to air out.

These days, environmentally friendly materials are used, and things can be used right after they're made. There's no industrial glue, and there's no such thing as formaldehyde.

The market has no oversight of individual vendors, but Chu Yu still instructed Shu Aiguo that the materials used must not cause harm to the human body and must at least meet national standards.

Shu Aiguo specifically sought out industry standards for this purpose.

There was also a row of storefronts outside the winery, which Shu Aiguo rented as well. He used the "front shop, back factory" model that Chu Yu had mentioned. The furniture made in the back could be brought to the front to sell, and customers could also customize whatever furniture they needed.

If customers are worried about the quality of the materials used, they can visit the back of the factory to observe the production process.

"The location isn't as good as the roujiamo (Chinese hamburger) shop or the clothing store, but there's no need for a furniture mall to be in the city center. After our furniture mall opens, it will be the largest in Deyang. People will spread the word and recognize our store. They'll come here when they need furniture," Chu Yu said.

Shu Aiguo has been extremely busy these past few days. Lying in bed at night, he feels like it's all unreal. Just over a month ago, he and Deng Fangping were still farming in the countryside. How did they suddenly become self-employed and doing so successfully?

Shu Aiguo wiped his sweat. "Chu Yu, the renovation will be done as you said: paint the brick walls white, do the flooring, and add some decorations. You said lighting is important, so I hung a lot of light signs on the ceiling, and the workers made seven or eight double beds, all different styles. They'll be moved to the showroom tomorrow. Take a look, is there anything else you need?"

The factory was empty and undecorated. In later generations, furniture stores focused on soft furnishings rather than hard furnishings, so Chu Yu thought he should work on the soft furnishings.

"We've laid out cartoon blankets on all the beds, added some cushions and pillows, and put some plush toys on them. Our furniture store can't just sell cold, impersonal furniture; we need to pay more attention to soft furnishings, make the showroom cozy, and make the bedding as comfortable as home, giving customers a sense of longing and aspiration for their own home."

Shu Aiguo had no idea what soft furnishings were. He thought that once the bed was made, he could just put it in the store. But after Chu Yu reminded him, he realized that he had been thinking too simply.

"Then should I ask your aunt to go and get some fabric to make some bedding?"

Chu Yu was going to visit the fabric market in Guangzhou, where there are many imported fabrics. It shouldn't be difficult to find some cartoon-patterned ones. If Deng Fangping were to buy them in Deyang, she would only be able to buy traditional bed sheets with lots of flowers, which would contradict the furniture market's positioning.

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