Mr. Hu thought he should go to the temple to burn incense. How lucky he was to have met such a sucker as Chu Yu, who helped him get rid of a quarter of his inventory in one go.
Mr. Hu grinned from ear to ear, "I'll reserve this batch of inventory for you. If it sells well, remember to come back and restock. I'll give you a 2 yuan discount on restocking. Black is 43 yuan, and red is 38 yuan a piece. How about that?"
Chu Yu had no problem with it, but Chen Zhuyu was a little uneasy. The black down jackets were fine, but taking 50 red ones at once seemed a bit too risky. Who would they sell such a vibrant red to? You couldn't find another person wearing red on the street!
Chu Yu wasn't in a hurry. Just because no one wore it before didn't mean no one would in the future. She was determined to instill the concept of "wearing new red clothes for the New Year" in her customers in advance. To build a brand, you have to sell a concept. If customers don't have this concept, they naturally won't have the purchasing power.
As long as the concept is spread to customers, buying red clothes for the Chinese New Year will become a tradition, and Chu Yu will have no trouble selling her clothes.
Chu Yu took a fancy to another down jacket from Hong Kong. The wholesale price was 83, which was ridiculously expensive. However, this small Hong Kong brand had a great sense of design. They had put a lot of effort into the fabric, style, and zippers of the down jacket. Chu Yu thought that if this brand could survive, it would be no worse than the Goose brand down jackets.
How could Chu Yu miss out on such a good down jacket? In the end, she bought ten of them at a wholesale price of 78.
Chu Yu spent nearly 30,000 yuan early on. The selection was quite comprehensive, including coats, down jackets, cotton-padded jackets, sweaters, skirts, pants, scarves, hats, and more. Despite spending 30,000 yuan on goods, the inventory couldn't even fill four storefronts. This is why people in the clothing industry often have excess inventory.
With the remaining 20,000 yuan, Chu Yu planned to buy a batch of bell-bottoms. Guangzhou had a huge variety of bell-bottoms: wide bell-bottoms, narrow bell-bottoms, black bell-bottoms, denim bell-bottoms, padded bell-bottoms, unpadded bell-bottoms, low-waisted, high-waisted—you name it!
Bell-bottoms have been made to look very fashionable, and they're a great choice to pair with a down jacket.
Chu Yu stocked over a hundred styles, and it was only thanks to the abundance of imported goods at the Guangzhou wholesale market that she was able to choose the best. However, she still felt that she was missing a signature item for her store.
She has a kind of "has everything" quality, but isn't good at anything.
My tastes have been spoiled by tulle pleated skirts, and I'm craving another national bestseller, one where customers line up to buy clothes every day. But whether it's down jackets, cashmere coats, or flared pants, something's missing.
Chu Yu planned to send the goods she had on hand home first.
She sent a telegram to Dai Donglin, who instructed Lao Ma's convoy to help her transport the goods.
Chu Yu watched the workers load the goods onto the truck, then sent a telegram to her second uncle, asking him to help receive the goods. She and Shen Zhuyu didn't rush back and stayed in Guangzhou for another day.
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