However, this approach has a problem—changing the signboard is too expensive, and Liu Chunhua can't afford it.
Changing the name from "Liao Family Roujiamo" to "Chunhua Snack Shop" required changing five characters, and a new signboard would cost a lot of money. The shop had been closed for several days and had no income. Liu Chunhua was unwilling to spend money on the signboard, so Liao Yong came up with a foolish idea.
Liao Yong simply covered up the character "Liao" and wrote the character "Shu" with a brush and pasted it on.
Liu Chunhua was unsure. "Won't this work? The Shu family lives across the street, and our family is also called the Shu family. We sell the same things. Won't we get reported?"
"Report? On what grounds should I report him? Is he the only family in the whole world with the surname Shu? Don't forget, my brother-in-law's surname is also Shu. Why can't our family have that name?"
Liao Yong's fallacious reasoning swayed Liu Chunhua. Yes, why could the Shu family have this name but his family couldn't? Was he the only person in the whole world with the surname Shu? Shu Jiandang and Shu Aiguo were brothers, legitimate members of the Shu family, so it was perfectly acceptable for their family to have this name.
The next day, Chu Yu noticed the little commotion across the street and was so angry she almost laughed.
Deng Fangping threw the towel down in anger, yelling, "You little bastard! I'll fight her to the death! Who the hell does she think she is!"
Deng Fangping never swore in front of the younger generation, but she was really too angry. They copied her family's roujiamo (Chinese hamburger) business, hired people to release cockroaches, and now they even want to steal her name. This is just too shameless!
Shu Aiguo and Shu Hui also had dark faces.
Regular customers also cursed the Liao family for being shameless, and the restaurant was filled with curses. They all cheered on Deng Fangping and Shu Hui, advising them not to stoop to the level of such people.
How could Ke Shuhui and Deng Fangping not be angry?
You might be able to tolerate someone ruining your business, but how can you tolerate your own brothers and sisters-in-law being so shameless?
Regular customers are unlikely to go to the wrong place. Customers who come from the countryside to the market and have heard about the reputation of Shu Family Roujiamo (a type of Chinese sandwich) and want to try it out are easily confused when they see the sign for "Shu Family Roujiamo" across the street and end up in the roujiamo shop without even realizing it.
That's normal. These days, many people are illiterate, so how can the villagers tell the difference between genuine and counterfeit products?
Liu Chunhua's skills are average, and her roujiamo (Chinese hamburger) is not as popular as Shu's. Instead of thinking about how to improve the taste, she thinks about increasing the variety.
Noodles, porridge, dumplings, congee, pancakes, and today we even added steamed buns. It looks like there are many kinds, but actually none of them are of high quality.
It all comes down to my experience cooking in the countryside.
Taste is a very personal thing. Different villages have different cooking styles. Shanguan Village is just a poor village in Rongtai. People may not like the food she makes.
With so many varieties, it's easy to make mistakes if you're not careful and can't keep up. Often, you'll add salt right after adding it, and after a few bites, the customer's complexion will look off.
Is this what you call delicious?
Those who say Shujia Roujiamo is delicious, are they just trying to fool him?
How can anyone like something that tastes so awful?
When a fellow villager said a few words to her, Liu Chunhua got upset and chased the person away.
As a result, the reputation of Shujia Roujiamo (a type of Chinese sandwich) was affected.
Chu Yu knew that getting angry was useless; the key was to solve the problem. After a moment of contemplation, she asked Shu Aiguo to go to the Industry and Commerce Bureau.
Soon, the officials from the Industry and Commerce Bureau walked across the street.
Liu Chunhua is making dumplings. Roujiamo (Chinese hamburger) isn't selling well, but dumplings and steamed buns still have regular customers. The taste isn't great, but this place is close to the department store, so even if it's just a one-time business, there are still customers.
With the added prestige of Shu Family Roujiamo (a type of Chinese sandwich), Liu Chunhua actually made several dozen yuan in just one morning.
Upon seeing the officials from the Industry and Commerce Bureau, Liu Chunhua paused for a moment, wiped her hands, and walked over with a forced smile.
"Comrade, who are you looking for?"
The official from the Industry and Commerce Bureau stared at her signboard. "I remember this place used to be called Liao's Roujiamo (Chinese hamburger), why did it change to Shu's Roujiamo?"
Liu Chunhua answered fluently: "Comrade, my brother-in-law and the neighbor across the street are brothers, and they also have the surname Shu. Just because his family can have this name doesn't mean mine can't. There are many people in the world with the surname Shu, so it's normal to have the same name."
Liu Chunhua was smarter and more difficult than Liao Hongmei. When Liao Hongmei caused trouble for the Shu family, Liu Chunhua would instigate her behind the scenes, but she would never show her face, otherwise she would not be able to clear herself of any wrongdoing.
She knew that the Public Security Bureau and the Industry and Commerce Bureau were different departments. When the Industry and Commerce Bureau came to her door, it looked intimidating, but it was nothing serious. At worst, she would be fined. Compared to the income brought by this signboard, what was a fine?
The official from the Industry and Commerce Bureau frowned. He could tell that this man was a seasoned veteran who had also inquired about the industry rules.
Having the same name is really no big deal. As long as you're thick-skinned enough, even if Shujia Roujiamo is furious, there's nothing they can really do to her.
The officials from the Industry and Commerce Bureau had heard of the Shu family and the feud between the two families. They were biased towards the Shu family, but there was nothing they could do about it.
"Show me your business license."
The officials at the Industry and Commerce Bureau were unhappy when Liu Chunhua received the business license.
"You registered the name as 'Liao Family,' but now you've changed it to 'Shu Family.' Do you think you can just change the name of your business whenever you want?"
Liu Chunhua was stunned. "It's my own shop, can't I change it?"
"Your registered name is Liao Jia, and it can't be changed casually. To change your name, you need to submit an application to our office. After review, we'll confirm that no one else is using your name and that it's unique before we can approve it. It's not something you can just do by taking a piece of red paper and writing a character on it!"
The officials from the Industry and Commerce Bureau were also annoyed by her behavior and severely criticized Liu Chunhua, but their words reassured her.
Does it require approval before it can be changed? In other words, it can be changed! It's just that the name change procedure is a bit complicated.
She made up her mind to steal the Shu family's signboard. It couldn't be exactly the same; she could at least change it a bit, right?
The shop across the street is called "Shu Family Roujiamo," so she calls herself "Authentic Shu Family Roujiamo." Doesn't that name sound more authentic than the shop across the street?
My dear reader, there's more to this chapter! Please click the next page to continue reading—even more exciting content awaits!
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