It was clearly not enough for the furniture store to rely solely on Chu Yu to make and design furniture. She wanted to transform the furniture store into an integrated model of purchasing finished furniture and whole-house customization. In 1983, there was no concept of whole-house customization in China. It was only in the late 1980s that it spread from Hong Kong to the mainland.
Chu Yu wants to be the first in the industry to take the plunge, so she needs a professional design team. Even if she can't build a team up in the next two years, she needs to have a basic structure, cultivate a professional team, and gradually get the hang of things. By the time everyone realizes that whole-house customization is profitable, it will be too late to try and get a piece of the pie.
Of course, what she needs right now is furniture design talent. After thinking it over, Chu Yu realized that she could only ask Teacher Wang Qiuping to handle this matter. Teacher Wang is half in the entertainment industry and knows many artistic talents. Asking him to help find someone who understands design should not be difficult.
Even if this person doesn't understand interior design or home design, they can still be a jack-of-all-trades and master of none, which is better than randomly picking a layman off the street.
Furniture designers need to have a certain foundation in aesthetics and a good eye for beauty. The first designers of a furniture mall will set the direction and style of the mall, which Chu Yu takes very seriously.
The furniture designers haven't been recruited yet, but the opening of Xibao Furniture City has proceeded as planned.
The host, accompanied by the emcee, kicked off the event, with gimmicks like a lucky draw for bicycles and integrated cabinets making the opening ceremony lively.
These days, there are hardly any independent businesses, and lucky draws are unheard of. The last time Mandarin opened, the model show caused a sensation in Deyang. This time, the furniture store's opening, with its unique lucky draw format, has whetted customers' appetites even more.
Goodness gracious! First place goes to the bicycle! Second place to the integrated cabinet! Third place to rice, flour, and cooking oil!
The prizes were all brought out on the stage, adorned with big red flowers, and it was determined that the prizes would be handed to the winners in front of the audience.
Many households in Deyang city don't have televisions. Even if they do, electricity is so expensive, who can stay home watching TV every day? During the day, people love to go out for walks and visit neighbors. As soon as they hear that the furniture store is having a lucky draw where you can win a bicycle and a cabinet for free, the people flock to the furniture store like cats smelling fish.
After the furniture store finished setting off firecrackers, the host created a buzz for less than two hours, and hundreds of people gathered at the scene.
What does this mean? The street was packed with people on both sides, making it impossible for cars to pass. The event was incredibly lively, with people craning their necks to see if they could participate in the lucky draw. But how could the host possibly grant their wish?
There's always a trick to it; if you want to enter the prize draw, you have to answer a question. The so-called question is nothing more than "What kind of wood is best for making furniture?"
After the people answer, the host will say, "Every piece of furniture in our Xibao Furniture City is made from the best wood on the market and undergoes multiple processes before it is put on sale in the furniture city."
After answering the questions, the people had a chance to win a prize. If they didn't win, there was a chorus of sighs and lamentations. If they did win, even something as simple as rice, flour, or cooking oil would be a luxury for them, and the crowd would applaud and look at the winner with envy.
In such a joyful and harmonious atmosphere, people often enter the furniture store and restaurant. Most of them are young people who are getting married in December. They all have formal jobs, are young, but have a family income of two or three hundred. They promised to buy a dressing table or wardrobe for the bride when they got married. Seeing that the furniture store has everything, they come in to take a look.
This one is absolutely captivating. The dressing table is European-style with gold trim, and the mirror is foldable. When not in use, it can be folded up and used as a desk. When you're doing your makeup, just unfold the mirror, and the desk instantly transforms into a dressing table.
Xibao's furniture is very ingenious. Its design, color and ideas are at the forefront of the times, which is incomparable to the furniture made by carpenters. Traditional furniture is beautiful, but it does not pay attention to the use of space and has many useless designs. Xibao's furniture, on the other hand, can always make the most of space.
"How much is this integrated cabinet? I'd like to buy one for my son."
"What's the price of this wardrobe? Can it be delivered to the countryside on the 23rd of the twelfth lunar month?"
"Can this desk be delivered to a pharmaceutical factory? Our company is interested in purchasing it."
Outside, it was bustling with activity, and inside, it was also crowded. Several sales staff, adhering to the principle of "the customer is the Jade Emperor, the Jade Emperor is supreme," provided enthusiastic service to the customers.
Before the Lunar New Year, there are many couples getting married, and there is a lot of demand. The event was held in a big way, and people who need to buy furniture came to see what was going on. Xibao's business was particularly booming. Fortunately, they have been rushing to finish production in the past few months and have enough inventory.
Many pieces of furniture that Chu Yu considered slightly ahead of their time and not in line with current aesthetic standards actually sold quite well. Chu Yu was somewhat moved, always thinking that people in the 1980s had a lower level of aesthetic literacy. But it wasn't that people didn't love beauty or pursue beauty; it was that they lacked the conditions to pursue it.
Not only are supplies scarce, but even the temperature is a problem. Who cares whether things are pretty or not? Mandarin's business is good not only because its products are of high quality, but also because Deyang has a high per capita income.
People who earn more money and can afford to eat and wear clothes have a greater appreciation for beauty and are therefore willing to buy expensive clothes.
If Mandarin were located in Rongtai County, no matter how good its products were, it wouldn't be able to generate eight or nine thousand yuan in sales per day.
Chinese people have a habit of being quite frugal in ordinary times, but spending money more than anyone else when it comes to spending money. Furniture for a young couple is something that many parents consider "something that should be spent money on," and they are quite willing to spend it. How could they not?
Previously, you could only buy one or two pieces of furniture if you had a marriage certificate.
Now things are great. You can buy furniture without getting a marriage certificate. You can have whatever you want. You can buy a double bed for a few hundred yuan and a wardrobe for a few hundred yuan. The joy of buying whatever you want makes up for what they lacked when they were young.
Xiao Zhang, who works at the front desk, is so busy that there's a queue to pay. That's how popular the business is.
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