Since its opening, Yorkham has enjoyed good business. With the summer holidays approaching and children at home, parents in Beijing are willing to spend money on their children and often bring them to Yorkham for meals.
People from other places come to Beijing for tourism, and some come specifically for tourism.
Yorkham's business has always been good; at its best, he could sell 20,000 dollars a day.
In the mid-1980s, this turnover was astonishing. Many people couldn't afford to eat, but Yorkham had already stepped into a comfortable life.
This year, the store has also launched new varieties such as "Apple Pie", "Chicken Strips", "Chicken Cutlet" and "Sichuan Pepper Fried Chicken". The flavors of several main items have also been continuously improved, which is the flexibility of running your own brand.
By continuously improving their skills and expertise, they will one day be able to create an impeccable flavor.
Chu Yu is currently discussing making egg tarts with Xu Xiaohong.
She plans to take Xu Xiaohong with her when she goes to Hong Kong in a while, to see what popular foods there are that she can modify and bring back to the mainland, incorporating them into Yorkham's menu.
Seeing that Yorkham's business had stabilized, Chu Yu wanted to open another new store.
"A new store? Our store has only been open for a few months, and you're already busy opening a new one?"
Shu Hui's thinking was simple: you can't get fat in one bite; everything has to be done slowly. It's true that Yorkham makes money, but she doesn't feel at ease making too much money all at once. She always felt that it was the right thing to do to run a shop slowly and steadily.
Chu Yu didn't think so. She believed that while taste was important, brand reputation and chain stores were even more important.
With foreign brands about to enter the domestic market, if we don't scale up and seize market share, we will be squeezed out of our survival space in the future.
Only by growing bigger can we recruit more people to develop food flavors, make more fried chicken and drinks, and make Yorkham's fast food more Chinese-style.
After hearing what Chu Yu said, Shu Hui had no objections and agreed.
Where would be a good place to open a new store?
"It's located on Wangfu Street. There's an empty house not far from Mandarin. It's two stories high and has a large storefront, which is more than enough."
Wangfujing Street has a larger pedestrian flow than this area. Renting a larger storefront means customers won't have to queue while shopping, and the customer experience will be better.
Shu Hui felt it was unreal. She just wanted to establish herself in Beijing, open a small shop like a roujiamo (Chinese hamburger) shop, run it carefully, and live a peaceful and stable life.
But Chu Yu kept pushing her forward.
People lack motivation without a sense of crisis. Perhaps Chu Yu is right; only by trying can one know how far one can go.
Chu Yu took Shu Hui to see the storefront. The storefront on Wangfu Street was wider, larger, and in a better location than the old storefront.
If the established store can achieve such results, the new store will only do better after renovation and opening.
"Is the renovation going to follow the old store's standards?"
Chu Yu wanted to raise the decoration standards; she wanted to make Yorkham a flagship store in Beijing and to expand Yorkham to other cities.
Even if Yorkham can't compete with foreign brands in the future, it still has to try its best to make money first.
Fang Fang was responsible for negotiating the contract.
Chu Yu was happy to be a hands-off manager.
Ding Da negotiated a price for the house he found for her. The final price was the same as Lao Zhao's house, but the house was larger and in a similar location. However, there was no old banyan tree in the yard.
Chu Yu was quite satisfied. Her courtyard house in Houhai was great in every way, except that it was inconvenient for Shu Hui to go to work.
This was much more convenient. Chu Yu found a construction team and drew up the renovation plans. The construction teams in Beijing were experienced and quickly understood Chu Yu's intentions.
Chu Yu was quite busy, and no one was keeping an eye on the renovations. Zhang Ying slapped her thigh and said that her husband had already come to Beijing to set up a street stall.
"He's only busy for a few hours during the day, and when he's not busy, he can definitely make a trip for you."
Zhang Ying's thinking was simple. Not only did the couple owe Chu Yu money, but they also owed her and her boyfriend a huge favor. She was just an ordinary person, while they were rich and powerful. When would they ever be able to repay this favor?
Now that Chu Yu needs help, why can't her man run errands?
"How could I possibly accept this?"
“Why should we be embarrassed? Rural people are used to working and traveling. Running an errand is nothing. You have done me a favor. You saved my daughter’s life. My husband and I said we would do anything for you.”
Chu Yu thought she was exaggerating; she never expected Zhang Ying to repay her.
How's your husband's business?
Zhang Ying beamed, "Chu Yu, you're amazing! My husband did exactly what you said and started selling sunglasses and bell-bottoms. They're selling like hotcakes! He made 15 yuan yesterday alone, which is much better than working a regular job."
They can earn 15 yuan a day, which is 450 yuan a month. In just a few months, they will be able to pay back Chu Yu's money.
After working for a year or two, I'll buy a house in Beijing and bring my child over to attend kindergarten.
The family can be together again.
Zhang Ying had never dared to think about these things before, always feeling that the future was far away. Men with little education couldn't find high-paying jobs in Beijing, and they were burdened with huge debts. When would they ever be able to establish themselves in Beijing?
When Chu Yu advised her husband to set up a street stall, Zhang Ying also muttered to herself. She thought that setting up a street stall was not a stable job. If setting up a street stall could make money, anyone could do it. Why would it be their turn?
But she never expected that setting up a street stall would be so profitable.
"The bell-bottom trend hasn't died down yet. After a while, when there are more people selling bell-bottoms, it won't be as profitable. Then we can sell something else."
Zhang Ying nodded:
“Okay, I’ll talk to my man about it later. But bell-bottoms are too expensive to buy. We only make 5 yuan a pair.”
Zhang Ying's husband got his goods from the wholesale market in Beijing, where the price was twice as high as in Wenzhou and Guangzhou. No wonder he couldn't make a profit.
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