Chapter 347 It's Chinese New Year



Dai Donglin glanced at him sideways, "Not living here doesn't mean you can't buy."

"Then tell me, why buy so many houses?"

"Saving up a dowry for my wife to throw around and play with!"

Qin Weidong: "???"

Buying a detached villa in Deep Water Bay, a neighborhood teeming with the wealthy in Hong Kong, is no easy feat. The few villas available are all held by the rich, whose wealth is accumulated over generations. As long as their family businesses don't go bankrupt, they are unlikely to sell their mansions.

Because many luxury homes are not sold even if they are vacant.

Buying a decent detached villa is extremely difficult.

Similarly, buying land in the hillside is the same thing; it requires opportunity and patience, so Chu Yu is not in a hurry.

In 1986, she still had plenty of time; she could take her time.

Mandarin's sales figures are record-breaking.

On the second day of the Lunar New Year, Chu Yu, Shen Zhuyu, and Shu Lan did the math and were surprised to find that Mandarin had made more than 20 million yuan in sales in the six months since it opened its branch.

Sales revenue is not the same as profit. After deducting input, costs, and store staff salaries, there is still a profit of nearly ten million.

Who can blame them when the clothing industry is so profitable these days?

Chu Yu received over four million yuan; otherwise, she wouldn't have had the money to dream of owning a luxury mansion in Repulse Bay.

Shen Zhuyu was quite satisfied. If she hadn't met Chu Yu on the train and thought Chu Yu had an extraordinary appearance, and hadn't clung to Chu Yu, she would still be running around on the streets selling erotic magazines.

She now earns several million a year without putting in much effort. She mainly manages the stores and makes regular business trips for inspections. She is a loner and treats business trips like vacations. The company also provides reimbursement and travel allowances. Over the course of a year, Shen Zhuyu has traveled to dozens of cities and has become more capable and mature.

The three of them rarely had a meeting, and Chu Yu shared his vision for the future.

"Mandalin targets the mid-to-high-end women's clothing market, and in the current Chinese market, Mandarin is doing exceptionally well. Looking across the country, you can't find a brand that can compete with us. But we should take a long-term view. We're making money not because our brand is so outstanding, but because we caught a good wave. There's little competition in the domestic women's clothing market, and virtually no competition in the mid-to-high-end market, which is what made us successful. But if we compare our brand internationally, how far can Mandarin go?"

Chu Yu wants to promote Mandarin internationally.

Shen Zhuyu and Shulan listened to everything, but they also knew that Mandarin was still young. If it weren't for Chu Yu, they wouldn't even know that "luxury women's clothing" existed in the world.

Comparing Mandarin to such international brands makes Shen Zhuyu and Shulan feel insecure.

But Chu Yu is the soul of Mandarin.

They listened to everything she said.

"What are your thoughts?" Shulan asked.

"For Mandarin to establish itself in the country, it needs pioneering and innovative designers. He Lu is doing well, but like many young designers, he lacks overseas experience and exposure to international fashion trends. It's wrong to close yourself off from the world when it comes to design. I plan to start selecting designers to study abroad next year, with all expenses covered by the company."

"Studying abroad? How much would that cost?" Shulan's eyes widened.

These days, studying abroad can bankrupt you.

Not everyone can go out.

Shulan felt that Mandarin's sales were quite impressive, and that her current routine of regularly going to the port city to buy clothes and find inspiration was more than enough.

Mandarin's sales are guaranteed for at least the next five years.

Chu Yu felt that wasn't enough. Good designers need theoretical support; it's impossible to build a skyscraper from scratch. Only designers who have seen the world and have a high enough vision can support the skeleton and backbone of a brand.

Shen Zhuyu was silent for a moment, then raised her hand and said:

"I support Chu Yu."

Shulan panicked, "That would mean an extra hundred thousand yuan in expenses each year."

"I believe in Chu Yu. She is more educated than us and has a longer-term vision. If our brand can go global, it will not only be our pride but also the pride of the entire country. If we succeed, we will make money all over the world. If a piece of clothing can sell for thousands of yuan, and a bag is so popular that people can't even buy it, and there's no need for any additional purchases, then our wealth will be incredible."

Shulan sighed. What else could she say?

Shen Zhuyu is a huge fan of Chu Yu, and everything Chu Yu says is right.

"Alright, my objection is ineffective, so I have no choice but to support it. Who do you plan to send out in the first batch?"

Who else could Chu Yu send out? He Lu was someone she personally selected and promoted. He Lu had been with Chu Yu since before Mandarin had grown into a powerful force.

Mandarin has now opened many stores across the country.

He Lu is not only her designer, but also a key member of Mandarin. If Chu Yu has any problems, she will definitely think of him. Otherwise, wouldn't that discourage the old employees? Just because someone is capable, we can't refuse to give them opportunities for further education just because we're afraid they won't come back after going abroad to broaden their horizons.

For a company to grow healthily, it cannot do without talent cultivation. Chu Yu always considers things carefully. After discussing with Shen Zhuyu and Shu Lan, he notified He Lu and his assistant early on, telling them to pack their bags as soon as possible. After the spring, with the passports that Chu Yu had gone to great lengths to obtain, they boarded a plane to Italy.

“After He Lu and Chen Xiaodong leave, they will send over hand-drawn design drafts regularly. It would be best if we had someone specifically to liaise with them,” Chu Yu said.

Shulan nodded. "I've already arranged for someone from the design department to liaise with He Lu."

Chu Yu did not bring in designers from outside because of the unique circumstances in China. Even the most talented designers might not be able to grasp the situation in China. She thought it best to maintain the status quo and wait until Mandarin had established himself before bringing in talent.

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