"Sister-in-law, you really have to give me a chance. I'll give you three million, and you can give me any share you want, really!"
No matter what Mi Fei said, Chu Yu was determined to make money first. With the change of seasons approaching, she knew that everyone in the clothing industry had to clear out their inventory, so she wanted to get rid of the stock in the warehouse.
Some items were never put in the store for sale for some reason.
"Chu Yu, how about we do a discount event? I've calculated it, and even if we sell at cost price, we can still get one or two million back from this batch of goods," Shu Lan said.
Chu Yu felt that the discount was not worthwhile. Besides, even if the regular customers snapped up all the discounted items at Mandarin's store, so what?
Mandarin may seem crowded, but it doesn't actually make any money.
"If the discounted prices are too low, our regular customers will all be buying down jackets, which will affect down jacket sales next year. After all, down jacket styles are updated slowly. A regular black down jacket can be worn for several years and will never go out of style. So who will we sell our down jackets to next year?"
Shen Zhuyu felt that Chu Yu's words made sense.
People have limited money and can't buy clothes every day. People are quite frugal these days, especially with many children in the family. They try to save money wherever possible and end up buying discounted items. Who will buy the regular-priced goods from the merchants?
If this were decades from now, with fierce competition in the clothing market, Chuyu would have no choice but to offer discounts.
However, the clothing market is still in its golden age, and Mandarin usually offers member discounts. Members' loyalty comes from the fact that the brand rarely holds promotions, so they feel they won't lose out when they buy.
Now that they're suddenly having a promotion and selling everything at cost price, a down jacket that costs 200 can be bought for 70, and customers will think that this brand is only worth that much money.
The disruption of brand premium is not good for Mandarin's development.
"I want to organize a brand sale event."
"Special sale?"
“Go to a city where there are no Mandarin stores, rent a place near a department store, and hold a brand sale. These days, as long as you have the goods, you can sell them. We don’t need to set the price too low, half price is fine. Let’s see how it sells first. If it sells well, we can ask the factory to place additional orders and do off-season sales.”
Shen Zhuyu understood. In cities without Mandarin stores, Mandarin's special sales would not affect store sales. Moreover, it would only be a one-time event. The next special sale would be held in the next city, so people would not develop the mindset that "this brand often has promotions".
"Sister, please calculate all the inventory to see how much there is. Then we can contact the major stores to see if there are any suitable locations in nearby cities."
Shulan nodded, "Okay, I'll take care of it right away."
"If we can clear out our inventory, we can also contact Bucktooth Hu and ask him to send over the factory's stock so we can help sell it. There's nothing special about special sales except for quick cash flow."
Despite the size of Chu Yu's business, her returns are slow, and she has to keep investing. It's not as comfortable as when she was running a street stall.
Seeing cash every day, without the pressure of rent, hiring, or inventory, this is what is meant by being content with modest wealth.
While organizing a special sale to raise funds for her cosmetics brand, Chu Yu also had to think of a name for the cosmetics and contact Liu Mingchuan to persuade this "stubborn old man" to come to her company.
Liu Mingchuan stayed in the hospital for seven days, and his wounds have almost healed.
The oncology ward was short of beds, and the doctor felt he was fine, so he could be discharged.
Wenpei came over to help him pack his things. Liu Mingchuan was her father's last disciple. Liu Mingchuan was 16 years old when he went to university. Wenpei was two years younger than him. They were about the same age. Compared to her father's other students, Wenpei had the best relationship with this junior brother.
The two had been like brothers and sisters for many years, and Wenpei had been encouraging Liu Mingchuan ever since that incident.
Right now, Liu Mingchuan has no one else to take care of him, so she can only help him out as much as possible.
"Senior brother, Chu Yu is quite capable despite his young age. If you start a cosmetics company, remember to make some good face creams for us women."
Formulators, to put it nicely, are involved in research and development; to put it bluntly, they start with the people around them. Whatever products the people around them need, the formulator tries to make them.
Once it's made, you can let people around you try it out first.
If it works well, then submit the recipe.
Liu Mingchuan looked disgusted. "Besides face cream, what else do you want? You've already said it all. It's just a collision of chemicals and materials. What kind of technical content could it possibly have? I don't believe that a country as big as China can't find anyone who can do chemistry! They can't even make something for women to use on their faces."
Wenpei laughed, "That's right, all the chemistry students are off doing big things, no one cares about us women, so we can only rely on you, senior brother. Make some face cream, preferably the kind that's moisturizing and long-lasting, and also some lipstick, eyebrow pencil, and the like."
Liu Mingchuan snorted, his face full of disapproval.
A genius is someone who is far superior to ordinary people.
In his eyes, all big-name products are just piles of chemical ingredients, with no mystery whatsoever. He simply doesn't believe that face creams costing hundreds of yuan a bottle are worth that much.
Liu Mingchuan's health was not suitable for riding a bicycle, so Wenpei specially borrowed a car from her father's friend to take him home.
"Senior brother, I'll go home and cook dinner, and I'll bring it to you tonight."
Liu Mingchuan waved his hand. As soon as Wen Pei left, he stood up from his chair. His wound had not fully healed, so he could not make any big movements and had to do things slowly.
He slipped on his slippers and slowly pushed open the laboratory door.
A few years ago, Liu Mingchuan was scorned by people and could only make formulas at home. Once he finished making them, he would hand them over to cosmetic companies or pharmaceutical factories for testing. If they thought they were good, they would come and buy the formulas.
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